GENERATION Y FEMALE STUDENTS’ MOTIVATION TOWARDS ENTREPRENEURSHIP

Yıl 2016, Cilt: 8 Sayı: 2, 50 - 65, 01.12.2016

Luzaan Hamilton Natasha de Klerk

Öz

Entrepreneurship is a vital driving force for stimulating economic growth and for
creating employment opportunities. Consequently, the creation of new ventures
and the growth of existing entrepreneurial businesses are vital contributing factors
to a robust economy. The critical shortage of employment opportunities in South
Africa is a reality for students or graduates. Ultimately, economic development
may be facilitated through more individuals considering self-employment as a
career choice as opposed to seeking employment. Female entrepreneurship, is
viewed as a driving force in the economy because it has a significant effect on
employment growth, hence the business environment. More specifically, female
entrepreneurs are perceived as important agents of social and economic change,
significantly contributing to economic development in terms of employment
generation, innovation and wealth. Understanding female Generation Y students’
motivation towards entrepreneurship makes an important contribution towards
motivation of future generations in becoming active participants in economic
development. As such, the purpose of this paper is to report on a study undertaken
to determine undergraduate female Generation Y students’ motivation towards
entrepreneurship in order to facilitate the creation of a strong entrepreneurial
climate amongst South African female Generation Y students. A descriptive
research design approach was followed. A self-administered questionnaire was
used to collect the data from a convenience sample of 400 female students across
two South African public higher education institutions situated in the Gauteng
Province. The collected data were analysed using descriptive statistics, and a onesample
t-test. The highest mean was recorded on independence motives. In such,
the findings of this study suggest that independence motives, extrinsic motives
and intrinsic motives have a significant influence on South African female
Generation Y students’ entrepreneurial motivation and are positive drivers of
entrepreneurship. The findings of this study provide important insights for
academics, industry professionals and government seeking to promote or market
the concept of entrepreneurship to female students.

Anahtar Kelimeler

Females, Generation Y, South Africa

Kaynakça

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