INTERVENTION METHOD FOR PARTICIPATORY STRATEGY DEVELOPMENT AND IMPLEMENTATION (IPAS) - A WAY TO ENHANCE STRATEGIC THINKING AND ACTING OF SMEs

Yıl 2011, Cilt: 3 Sayı: 1, 215 - 226, 01.06.2011

Lars Günther Daniela Menzel David Jentsch

Öz

Empirical results demonstrate that strategic management and strategizing of small
and medium sized enterprises differ significantly from those of larger firms. The
purpose of this paper is to present via a work-in-progress-report first findings of a
case study in the manufacturing industry. There we introduced and investigated an
intervention method for participatory strategy development and implementation
(Ipas). This intervention is aimed to aid SMEs to analyze their organizational and
environmental conditions, to formulate and finally to implement corporate or
functional strategies. The findings will illustrate an enlargement of strategy
process types after the intervention, meaning autocratic guideline was
complemented by coexisting strategic planning and strategy projects. Building
upon these outlined aspects this paper represents a contribution to the strategic
management research with a special focus on SMEs.

Anahtar Kelimeler

strategic management, strategy process types, intervention method (Ipas), participation, small to medium-sized enterprises (SMEs)

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