E-COMMERCE METHODS UTILIZED BY SMALL AND MEDIUM SIZED ENTERPRISES DURING THEIR EXPANSION INTO EXTERNAL MARKETS

Öz

A fundamental component of every economy, small and medium sized enterprises (SMEs) have significant contribution in employment rate, new investments, and tax revenues. For such enterprises, expansion into external markets is a viable option to increase their capital and therefore their contribution to their local economy. In external markets, digital marketing applications have an increasing potential for accessing the target customer base. In this study, digital marketing methods such as e-CRM, e-Procurement and e-Marketplace, and their benefits during an expansion into external markets are analyzed and presented

Anahtar Kelimeler

• e-Commerce, e-CRM, e-Procurement, e-Marketplace

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