THE INSIDE STORIES OF THE WAY TO DESIGN A CORPORATE WEBSITE IN LOCAL GOVERNMENTS : THE CASE OF KOCAELİ BOROUGHS

Yıl 2015, Cilt: 7 Sayı: 2, 17 - 27, 01.12.2015

Pınar Eraslan Yayınoğlu

Öz

Kocaeli is one of the most industrialized cities of Turkey, located in Marmara region next to
İstanbul. The city incorporates many big trade organisations, small and medium size enterprises,
non-governmental organisations, a university with fifty thousand students, tourism and leisure time
facilities etc. Both social and economic activities are in a massive and complex nature, so the local
governments of the city both enjoy the high local council revenue and deal with the problem of
high local service demands.
As part of governmental structure of the country, local governments deal with day-to-day relations
and services to the public. Today, it is very vital for local governments to find out the best way of
service provision and effective communication with less expense, so website communication and
service provision by internet/corporate website seem to be the most popular solution. But, this
relatively newer communication/service provision tool for governments need to be designed
carefully, strategically, up-to-date and professionally. This aspects of website design can help to
have a better communication channel and also a place to provide services for local government.
That’s why, exploring the cases can highlight the inside stories and actual dynamics of how and
why they were designed and used in local governments. In this paper, the questions mentioned
above were asked in case of Kocaeli boroughs, local governments. A qualitative, structured
questionnaire was used to gain first hand information from the local governments in Kocaeli and
also website monitoring and content examination was used to compare the data. Results are
descriptive, expressive form of a qualitative research approach and maintain inside stories on the
procedures and the aim of building a website in the framework of this case.

Anahtar Kelimeler

case study, local government, corporate website, communication

Kaynakça

• Alonso Angel Iglesias, (2009), “E-Participation and Local Governance: A Case Study”,
• Theoretical and Emprical Researches in Urban Management, 3 (12), August, 49-62. Altınışık Umut vd., (2006), Temel Bilgi Teknolojileri, İstanbul: Değişim Yayınları.
• As-Saber Sharif N., Srivastava Aashish, Hossain Khalid, (2006), “Information Technology Law and E-Government: A Developing Country Perspective”, JOAAG, 1(1), 84-101.
• Daymon Christine, Holloway Immy, (2001), Qualitative Research Methods in Public and Marketing Communications, , London: Routledge. Relations
• Erdal Murat, (2004), Elektronik Devlet E-Türkiye ve Kurumsal Dönüşüm, Filiz Kitapevi, İstanbul.
• Georgescu Mircae, (2007), “Challenges For E-Government Strategy”, Revista Informatica Economica, 3(43).
• Gustavsen Petter Alexender, Tilley Elspeth, (2003), “Public Relations Communication Through
• Corporate Websites: Towards An Understanding of The Role of Interactivity”, PRism, 1(1). Güçdemir Yeşim, (2002), “Halkla İlişkilerde Yeni İletişim Teknolojilerinden İnternetin Kullanımı”,
• İstanbul Ü. İletişim F. Dergisi. Karakaya Polat Rabia, (2006), E-Belediyecilik Klavuzu – Yerel Yönetim Vatandaş Etkileşimi,
• İstanbul: Türkasya Stratejik Araştırmalar Merkezi. Okay Ayla, Okay Aydemir, (2005), Halkla İlişkiler – Kavram, Strateji ve Uygulamaları,
• Genişletilmiş 2.Basım, İstanbul: Der Yayınları. Rolandsson Bertil, Björck Ulric, (2008), Being an Efficient or Dialog-Oriented Rural Municipality on the Net: Framing Civil Servants’ Confidence in E-Services, International Journal of Internet Science, 3(1), 55-67.
• Sayımer İdil, (2008), Sanal Ortamda Halkla İlişkiler, İstanbul: Beta Yayınları.
• Yayınoğlu Eraslan Pınar, (2007), Yerel Yönetimlerde Halkla İlişkiler – Belediyeler Yönünden Bir
• Değerlendirme, Genişletilmiş 2.Basım, İstanbul: Birsen Yayınları. Yayınoğlu Eraslan Pınar, Sayımer İdil, Arda Zafer, (2007), “Belediyelerin Kurumsal Websitesi
• Kullanımı Üzerine Bir İnceleme”, İleti-ş-im, 7. Yıldırım Ali, Şimşek Hasan, (2003), Sosyal Bilimlerde Nitel Araştırma Yöntemleri, 3.Baskı,
• Ankara: Seçkin Yayınevi.