BibTex RIS Kaynak Göster

INVESTIGATING ``MARKETING ORIENTATION `` INFLUENCES ON ACHIEVING COMPETITIVE ADVANTAGE –WITHIN JORDANIAN MOBILE TELECOMMUNICATION INDUSTRY (BEHAVIOURAL- ATTITUDINAL PERSPECTIVE)

Yıl 2011, Cilt: 3 Sayı: 1, 99 - 108, 01.06.2011

Mohammed Ashour

Öz

Several previous studies emphasised the importance of marketing orientation in
achieving firms` competitive position, and many efforts have been focused on
investigating Marketing Orientation-organizational performance relationship.
However, the majority of previous researches have been conducted in Western
cultures and within industrial contexts.
This research is an attempt to achieve a comprehensive understanding of the
adopted levels of Marketing Orientation (MO) for each mobile telecommunication
service provider (TSP) in Jordan, and to assess its effects on achieving
competitive advantage -through integrated perspective- taking into account the
attitudinal and behavioural views.

Anahtar Kelimeler

Marketing Orientation Organisational Performance Telecommunication Industry Jordan.

Kaynakça

  • Avlonitis, G.J. and Gounaris, S. P. (1997), “Marketing Orientation and Company
  • Performance Industrial vs. Consumer Goods Companies”, Industrial Marketing Management, Vol. 26, pp. 385-402. Brown, R.J. (1987), “Marketing- a Function and a Philosophy“, The Quarterly
  • Review of Marketing”, Vol. 12, pp. 25-30. Day, G.S. (1994), “The capabilities of market-driven organizations”, Journal of Marketing, Vol. 58, pp. 37-52.
  • Day, G.S. and Wensley, R. (1988), “Assessing advantage: a framework for diagnosing competitive superiority”, Journal of Marketing. Vol. 52, pp. 1-20.
  • Diamantopoulos, A., and Hart, S. (1993), “Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework”, Journal of Strategic Marketing, Vol. 1, pp. 93-121.
  • Hooley, G., Fahy, J., Cox, T., Beracs, J., Fonfara, K. and Sonj, B. (1999),
  • “Marketing Capabilities and Firm Performance: A Hierarchical Model”, Journal of Market-Focused Management, Vol. 4, pp. 259-278. Kohli, A.K., Jaworski, B.J. and Kumar, A. (1993), “Markor: a measure of market orientation”, Journal of Marketing Research, Vol. 30,pp. 467-477.
  • Lafferty, B. A. And Hult, G. T. M. (2001), “A synthesis of contemporary market orientation perspectives. European Journal of Marketing”, Vol. 35,pp. 92-109.
  • Palmer, A. (2000), Principles of marketing. New York: Oxford University Press.
  • Payne, A. F. (1988), “Developing a Marketing-Oriented Organization”, Business Horizons, Vol. 31, pp. 46-53.
  • Slater, S. F. and Narver, J. C. (1995), “Market orientation and the learning organisation,Journal of Marketing”, Vol. 59, pp. 63-75.
  • Trout, J. and Ries, A. (1985), Marketing Warfare. New York: McGraw Hill.
  • Vorhies, D.W. and Harker, M. (2000), “The Capabilities and Performance
  • Advantages of Market-Driven Firms: An Empirical Investigation”, Australian Journal of Management, Vol. 25, pp. 145-172.

Yıl 2011, Cilt: 3 Sayı: 1, 99 - 108, 01.06.2011

Mohammed Ashour

Öz

Kaynakça

  • Avlonitis, G.J. and Gounaris, S. P. (1997), “Marketing Orientation and Company
  • Performance Industrial vs. Consumer Goods Companies”, Industrial Marketing Management, Vol. 26, pp. 385-402. Brown, R.J. (1987), “Marketing- a Function and a Philosophy“, The Quarterly
  • Review of Marketing”, Vol. 12, pp. 25-30. Day, G.S. (1994), “The capabilities of market-driven organizations”, Journal of Marketing, Vol. 58, pp. 37-52.
  • Day, G.S. and Wensley, R. (1988), “Assessing advantage: a framework for diagnosing competitive superiority”, Journal of Marketing. Vol. 52, pp. 1-20.
  • Diamantopoulos, A., and Hart, S. (1993), “Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework”, Journal of Strategic Marketing, Vol. 1, pp. 93-121.
  • Hooley, G., Fahy, J., Cox, T., Beracs, J., Fonfara, K. and Sonj, B. (1999),
  • “Marketing Capabilities and Firm Performance: A Hierarchical Model”, Journal of Market-Focused Management, Vol. 4, pp. 259-278. Kohli, A.K., Jaworski, B.J. and Kumar, A. (1993), “Markor: a measure of market orientation”, Journal of Marketing Research, Vol. 30,pp. 467-477.
  • Lafferty, B. A. And Hult, G. T. M. (2001), “A synthesis of contemporary market orientation perspectives. European Journal of Marketing”, Vol. 35,pp. 92-109.
  • Palmer, A. (2000), Principles of marketing. New York: Oxford University Press.
  • Payne, A. F. (1988), “Developing a Marketing-Oriented Organization”, Business Horizons, Vol. 31, pp. 46-53.
  • Slater, S. F. and Narver, J. C. (1995), “Market orientation and the learning organisation,Journal of Marketing”, Vol. 59, pp. 63-75.
  • Trout, J. and Ries, A. (1985), Marketing Warfare. New York: McGraw Hill.
  • Vorhies, D.W. and Harker, M. (2000), “The Capabilities and Performance
  • Advantages of Market-Driven Firms: An Empirical Investigation”, Australian Journal of Management, Vol. 25, pp. 145-172.
Toplam 14 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA73MV27TV
Bölüm Makaleler
Yazarlar

Mohammed Ashour Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2011
Gönderilme Tarihi 1 Haziran 2011
Yayımlandığı Sayı Yıl 2011 Cilt: 3 Sayı: 1

Kaynak Göster

APA Ashour, M. (2011). INVESTIGATING ``MARKETING ORIENTATION `` INFLUENCES ON ACHIEVING COMPETITIVE ADVANTAGE –WITHIN JORDANIAN MOBILE TELECOMMUNICATION INDUSTRY (BEHAVIOURAL- ATTITUDINAL PERSPECTIVE). International Journal of EBusiness and EGovernment Studies, 3(1), 99-108.
AMA Ashour M. INVESTIGATING ``MARKETING ORIENTATION `` INFLUENCES ON ACHIEVING COMPETITIVE ADVANTAGE –WITHIN JORDANIAN MOBILE TELECOMMUNICATION INDUSTRY (BEHAVIOURAL- ATTITUDINAL PERSPECTIVE). IJEBEG. Haziran 2011;3(1):99-108.
Chicago Ashour, Mohammed. “INVESTIGATING ``MARKETING ORIENTATION `` INFLUENCES ON ACHIEVING COMPETITIVE ADVANTAGE –WITHIN JORDANIAN MOBILE TELECOMMUNICATION INDUSTRY (BEHAVIOURAL- ATTITUDINAL PERSPECTIVE)”. International Journal of EBusiness and EGovernment Studies 3, sy. 1 (Haziran 2011): 99-108.
EndNote Ashour M (01 Haziran 2011) INVESTIGATING ``MARKETING ORIENTATION `` INFLUENCES ON ACHIEVING COMPETITIVE ADVANTAGE –WITHIN JORDANIAN MOBILE TELECOMMUNICATION INDUSTRY (BEHAVIOURAL- ATTITUDINAL PERSPECTIVE). International Journal of eBusiness and eGovernment Studies 3 1 99–108.
IEEE M. Ashour, “INVESTIGATING ``MARKETING ORIENTATION `` INFLUENCES ON ACHIEVING COMPETITIVE ADVANTAGE –WITHIN JORDANIAN MOBILE TELECOMMUNICATION INDUSTRY (BEHAVIOURAL- ATTITUDINAL PERSPECTIVE)”, IJEBEG, c. 3, sy. 1, ss. 99–108, 2011.
ISNAD Ashour, Mohammed. “INVESTIGATING ``MARKETING ORIENTATION `` INFLUENCES ON ACHIEVING COMPETITIVE ADVANTAGE –WITHIN JORDANIAN MOBILE TELECOMMUNICATION INDUSTRY (BEHAVIOURAL- ATTITUDINAL PERSPECTIVE)”. International Journal of eBusiness and eGovernment Studies 3/1 (Haziran 2011), 99-108.
JAMA Ashour M. INVESTIGATING ``MARKETING ORIENTATION `` INFLUENCES ON ACHIEVING COMPETITIVE ADVANTAGE –WITHIN JORDANIAN MOBILE TELECOMMUNICATION INDUSTRY (BEHAVIOURAL- ATTITUDINAL PERSPECTIVE). IJEBEG. 2011;3:99–108.
MLA Ashour, Mohammed. “INVESTIGATING ``MARKETING ORIENTATION `` INFLUENCES ON ACHIEVING COMPETITIVE ADVANTAGE –WITHIN JORDANIAN MOBILE TELECOMMUNICATION INDUSTRY (BEHAVIOURAL- ATTITUDINAL PERSPECTIVE)”. International Journal of EBusiness and EGovernment Studies, c. 3, sy. 1, 2011, ss. 99-108.
Vancouver Ashour M. INVESTIGATING ``MARKETING ORIENTATION `` INFLUENCES ON ACHIEVING COMPETITIVE ADVANTAGE –WITHIN JORDANIAN MOBILE TELECOMMUNICATION INDUSTRY (BEHAVIOURAL- ATTITUDINAL PERSPECTIVE). IJEBEG. 2011;3(1):99-108.