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INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES

Yıl 2011, Cilt: 3 Sayı: 2, 79 - 89, 01.12.2011

İddi Makombe Muhajir Kachwamba

Öz

While Internet marketing is a well known phenomenon in the private business sector, the concept is still new in the public sector. This article explores the application of Internet marketing techniques in the public sector using investment Promotion Agencies as case study. Findings indicate that Internet marketing is used by Investment Promotion Agencies for disseminating branding and promotion information. Moreover, perceived benefits of Internet marketing and their implications on FDI inflows are discussed

Anahtar Kelimeler

Internet marketing Investment Promotion Agency FDI Location marketing

Yıl 2011, Cilt: 3 Sayı: 2, 79 - 89, 01.12.2011

İddi Makombe Muhajir Kachwamba

Öz

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Ayrıntılar

Diğer ID JA75KE23NC
Bölüm Makaleler
Yazarlar

İddi Makombe Bu kişi benim

Muhajir Kachwamba Bu kişi benim

Yayımlanma Tarihi 1 Aralık 2011
Gönderilme Tarihi 1 Aralık 2011
Yayımlandığı Sayı Yıl 2011 Cilt: 3 Sayı: 2

Kaynak Göster

APA Makombe, İ., & Kachwamba, M. (2011). INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. International Journal of EBusiness and EGovernment Studies, 3(2), 79-89.
AMA Makombe İ, Kachwamba M. INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. IJEBEG. Aralık 2011;3(2):79-89.
Chicago Makombe, İddi, ve Muhajir Kachwamba. “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”. International Journal of EBusiness and EGovernment Studies 3, sy. 2 (Aralık 2011): 79-89.
EndNote Makombe İ, Kachwamba M (01 Aralık 2011) INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. International Journal of eBusiness and eGovernment Studies 3 2 79–89.
IEEE İ. Makombe ve M. Kachwamba, “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”, IJEBEG, c. 3, sy. 2, ss. 79–89, 2011.
ISNAD Makombe, İddi - Kachwamba, Muhajir. “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”. International Journal of eBusiness and eGovernment Studies 3/2 (Aralık 2011), 79-89.
JAMA Makombe İ, Kachwamba M. INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. IJEBEG. 2011;3:79–89.
MLA Makombe, İddi ve Muhajir Kachwamba. “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”. International Journal of EBusiness and EGovernment Studies, c. 3, sy. 2, 2011, ss. 79-89.
Vancouver Makombe İ, Kachwamba M. INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. IJEBEG. 2011;3(2):79-8.