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WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE

Yıl 2011, Cilt: 3 Sayı: 2, 115 - 123, 01.12.2011

Jae Hoon Lim Habin Lee

Öz

The previous researches regarding user and information systems (IS) acceptance focused on users’ acceptance and intention to use of IS. However, it is difficult to explain online eService community’s members who have got different user’s behaviours. Therefore, this study will be performed for two purposes. Firstly, we will classify the members of an eService community by five layers according to consumption and exchange behaviour and social tie and secondly, we will investigate the different motivations that affect to perceive usefulness and intent and continue to use of eService community in five layers of members

Anahtar Kelimeler

online brand community user acceptance continued use of IS motivation model

Yıl 2011, Cilt: 3 Sayı: 2, 115 - 123, 01.12.2011

Jae Hoon Lim Habin Lee

Öz

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Ayrıntılar

Diğer ID JA82ES29RS
Bölüm Makaleler
Yazarlar

Jae Hoon Lim Bu kişi benim

Habin Lee Bu kişi benim

Yayımlanma Tarihi 1 Aralık 2011
Gönderilme Tarihi 1 Aralık 2011
Yayımlandığı Sayı Yıl 2011 Cilt: 3 Sayı: 2

Kaynak Göster

APA Lim, J. H., & Lee, H. (2011). WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE. International Journal of EBusiness and EGovernment Studies, 3(2), 115-123.
AMA Lim JH, Lee H. WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE. IJEBEG. Aralık 2011;3(2):115-123.
Chicago Lim, Jae Hoon, ve Habin Lee. “WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE”. International Journal of EBusiness and EGovernment Studies 3, sy. 2 (Aralık 2011): 115-23.
EndNote Lim JH, Lee H (01 Aralık 2011) WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE. International Journal of eBusiness and eGovernment Studies 3 2 115–123.
IEEE J. H. Lim ve H. Lee, “WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE”, IJEBEG, c. 3, sy. 2, ss. 115–123, 2011.
ISNAD Lim, Jae Hoon - Lee, Habin. “WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE”. International Journal of eBusiness and eGovernment Studies 3/2 (Aralık 2011), 115-123.
JAMA Lim JH, Lee H. WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE. IJEBEG. 2011;3:115–123.
MLA Lim, Jae Hoon ve Habin Lee. “WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE”. International Journal of EBusiness and EGovernment Studies, c. 3, sy. 2, 2011, ss. 115-23.
Vancouver Lim JH, Lee H. WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE. IJEBEG. 2011;3(2):115-23.