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E-COMMERCE METHODS UTILIZED BY SMALL AND MEDIUM SIZED ENTERPRISES DURING THEIR EXPANSION INTO EXTERNAL MARKETS

Yıl 2013, Cilt: 5 Sayı: 1, 78 - 87, 01.06.2013

Öz

A fundamental component of every economy, small and medium sized enterprises (SMEs) have significant contribution in employment rate, new investments, and tax revenues. For such enterprises, expansion into external markets is a viable option to increase their capital and therefore their contribution to their local economy. In external markets, digital marketing applications have an increasing potential for accessing the target customer base. In this study, digital marketing methods such as e-CRM, e-Procurement and e-Marketplace, and their benefits during an expansion into external markets are analyzed and presented

Kaynakça

  • Abualsamid, A. ( 2001) “The Basics E-CRM”, Network Computing, Volume:12, Issue:10, pp.143-146.
  • Amit, R. and C. Zott (2001), “Value Creation in E-Business,” Strategic
  • Management Journal, Vol. 22, No. 6–7, pp. 493–520. Bennett, R. (1997), “Export Marketing and the Internet: Experiences of Web Site
  • Use and Perceptions of Export Barriers Among UK Businesses,” International Marketing Review, Vol.14, No.5, pp.324–44. Dai,Q., Kaufmann, R.J.(2002) , “Business Models for Internet-Based B2B
  • Electronic Markets”, International Journal of Electronic Commerce, Vol. 6, No.4 pp.41 – 72. Eng,T.Y., (2004), “The Role of E-Marketplaces in Supply Chain Management”,
  • Industrial Marketing Management, Vol. 33, No. 2, pp. 97–105. Griffith, D., Palmer, J.(1999) “Leveraging the Web for Corporate Success”,
  • Business Horizons, January/February, pp. 3-10. Hamill, J. (1997), “The Internet and International Marketing,” International
  • Marketing Review, Vol.14, No.5, pp.300–323. Kaplan, S., Sawhney, M. (2000), “E-Hubs:The New B2B Marketplaces”, Harvard
  • Business Review, Volume:78, Issue:3, pp. 97-103. Karadvic ,M. And Gary, G. (2005), “Integrating E-Commerce Into Existing
  • Export Marketing Theories: a Contingency Model”, Marketing Theory, Vol.5, No.1,pp.30-57. Kaynak,E.,Tatoğlu,E.,Kula,V. (2005), “An Analysis of the Factors Effecting the Adoptation Electronic Commerce by SMEs”, International Marketing Review, Vol.22, No.6, pp.623-640.
  • Mcafee, A .(2000) “The Napsterization of B2B”, Harvard Business Review, Volume:78, Issue:6, pp. 18-19.
  • Neef, D. (2001), E-procurement: From Strategy to Implementation, Prentice Hall, USA.
  • Porter, M. (2001) “Strategy and the Internet”, Harvard Business Review, Volume:79, Issue:2, pp. 63-78.
  • Prasad, V.K., Ramamurthy,K. and G.M. Naidu (2001), “The Influence of Internet
  • Marketing Integration on Marketing Competencies and Export Performance,” Journal of International Marketing, Vol.9, No.4, pp.82–110. Samiee, S. (1998), “Exporting and the Internet: A Conceptual Perspective,”
  • International Marketing Review, Vol.15, No.5, pp.413–26. Schulze, C. and Baumgartner, J. (2001), “Don’t Panic, Do E-Commerce, A
  • Beginner’s Guide to European Law Affecting E-Commerce” , European Commission’s Electronic Commerce Team. Shaw, M.J., Gardner, D.M. and Thomas, H. (1997), “Research opportunities in electronic commerce”, Decision Support Systems, Vol. 21, pp. 149-56.
  • Slywotzky, A. (2000) “The Future of Commerce” Harvard Business Review, Volume:78, Issue:1, pp. 39-47.
  • Stockdale, R. and Craig, S. (2004), “Benefits and barriers of electronic marketplace participation: an SME perspective”, Journal of Enterprise
  • Information Management, Vol. 17 No. 4, p.301. Susarla, A., Parameswaran, M. and Whinston, A.(2000) “Emerging Market
  • Structure in the Digital Supply Chain”, Internet Services, September/October, pp.33-39. Wise, R., Morrison, D. (2000) “Beyond the Exchange:The Future of B2B”,
  • Harvard Business Review, Volume:78, Issue:6, pp.86-97. Turban,E.,Lee,J.,King,D.,Liang,T.,Turban,D. (2009), Electronic Commerce 2010,
  • Prentice-Hall, Englewood Cliffs, NJ.
Yıl 2013, Cilt: 5 Sayı: 1, 78 - 87, 01.06.2013

Öz

Kaynakça

  • Abualsamid, A. ( 2001) “The Basics E-CRM”, Network Computing, Volume:12, Issue:10, pp.143-146.
  • Amit, R. and C. Zott (2001), “Value Creation in E-Business,” Strategic
  • Management Journal, Vol. 22, No. 6–7, pp. 493–520. Bennett, R. (1997), “Export Marketing and the Internet: Experiences of Web Site
  • Use and Perceptions of Export Barriers Among UK Businesses,” International Marketing Review, Vol.14, No.5, pp.324–44. Dai,Q., Kaufmann, R.J.(2002) , “Business Models for Internet-Based B2B
  • Electronic Markets”, International Journal of Electronic Commerce, Vol. 6, No.4 pp.41 – 72. Eng,T.Y., (2004), “The Role of E-Marketplaces in Supply Chain Management”,
  • Industrial Marketing Management, Vol. 33, No. 2, pp. 97–105. Griffith, D., Palmer, J.(1999) “Leveraging the Web for Corporate Success”,
  • Business Horizons, January/February, pp. 3-10. Hamill, J. (1997), “The Internet and International Marketing,” International
  • Marketing Review, Vol.14, No.5, pp.300–323. Kaplan, S., Sawhney, M. (2000), “E-Hubs:The New B2B Marketplaces”, Harvard
  • Business Review, Volume:78, Issue:3, pp. 97-103. Karadvic ,M. And Gary, G. (2005), “Integrating E-Commerce Into Existing
  • Export Marketing Theories: a Contingency Model”, Marketing Theory, Vol.5, No.1,pp.30-57. Kaynak,E.,Tatoğlu,E.,Kula,V. (2005), “An Analysis of the Factors Effecting the Adoptation Electronic Commerce by SMEs”, International Marketing Review, Vol.22, No.6, pp.623-640.
  • Mcafee, A .(2000) “The Napsterization of B2B”, Harvard Business Review, Volume:78, Issue:6, pp. 18-19.
  • Neef, D. (2001), E-procurement: From Strategy to Implementation, Prentice Hall, USA.
  • Porter, M. (2001) “Strategy and the Internet”, Harvard Business Review, Volume:79, Issue:2, pp. 63-78.
  • Prasad, V.K., Ramamurthy,K. and G.M. Naidu (2001), “The Influence of Internet
  • Marketing Integration on Marketing Competencies and Export Performance,” Journal of International Marketing, Vol.9, No.4, pp.82–110. Samiee, S. (1998), “Exporting and the Internet: A Conceptual Perspective,”
  • International Marketing Review, Vol.15, No.5, pp.413–26. Schulze, C. and Baumgartner, J. (2001), “Don’t Panic, Do E-Commerce, A
  • Beginner’s Guide to European Law Affecting E-Commerce” , European Commission’s Electronic Commerce Team. Shaw, M.J., Gardner, D.M. and Thomas, H. (1997), “Research opportunities in electronic commerce”, Decision Support Systems, Vol. 21, pp. 149-56.
  • Slywotzky, A. (2000) “The Future of Commerce” Harvard Business Review, Volume:78, Issue:1, pp. 39-47.
  • Stockdale, R. and Craig, S. (2004), “Benefits and barriers of electronic marketplace participation: an SME perspective”, Journal of Enterprise
  • Information Management, Vol. 17 No. 4, p.301. Susarla, A., Parameswaran, M. and Whinston, A.(2000) “Emerging Market
  • Structure in the Digital Supply Chain”, Internet Services, September/October, pp.33-39. Wise, R., Morrison, D. (2000) “Beyond the Exchange:The Future of B2B”,
  • Harvard Business Review, Volume:78, Issue:6, pp.86-97. Turban,E.,Lee,J.,King,D.,Liang,T.,Turban,D. (2009), Electronic Commerce 2010,
  • Prentice-Hall, Englewood Cliffs, NJ.
Toplam 23 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA26AM29CE
Bölüm Makaleler
Yazarlar

Dilan Özcan Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2013
Gönderilme Tarihi 1 Haziran 2013
Yayımlandığı Sayı Yıl 2013 Cilt: 5 Sayı: 1

Kaynak Göster

APA Özcan, D. (2013). E-COMMERCE METHODS UTILIZED BY SMALL AND MEDIUM SIZED ENTERPRISES DURING THEIR EXPANSION INTO EXTERNAL MARKETS. International Journal of EBusiness and EGovernment Studies, 5(1), 78-87.
AMA Özcan D. E-COMMERCE METHODS UTILIZED BY SMALL AND MEDIUM SIZED ENTERPRISES DURING THEIR EXPANSION INTO EXTERNAL MARKETS. IJEBEG. Haziran 2013;5(1):78-87.
Chicago Özcan, Dilan. “E-COMMERCE METHODS UTILIZED BY SMALL AND MEDIUM SIZED ENTERPRISES DURING THEIR EXPANSION INTO EXTERNAL MARKETS”. International Journal of EBusiness and EGovernment Studies 5, sy. 1 (Haziran 2013): 78-87.
EndNote Özcan D (01 Haziran 2013) E-COMMERCE METHODS UTILIZED BY SMALL AND MEDIUM SIZED ENTERPRISES DURING THEIR EXPANSION INTO EXTERNAL MARKETS. International Journal of eBusiness and eGovernment Studies 5 1 78–87.
IEEE D. Özcan, “E-COMMERCE METHODS UTILIZED BY SMALL AND MEDIUM SIZED ENTERPRISES DURING THEIR EXPANSION INTO EXTERNAL MARKETS”, IJEBEG, c. 5, sy. 1, ss. 78–87, 2013.
ISNAD Özcan, Dilan. “E-COMMERCE METHODS UTILIZED BY SMALL AND MEDIUM SIZED ENTERPRISES DURING THEIR EXPANSION INTO EXTERNAL MARKETS”. International Journal of eBusiness and eGovernment Studies 5/1 (Haziran 2013), 78-87.
JAMA Özcan D. E-COMMERCE METHODS UTILIZED BY SMALL AND MEDIUM SIZED ENTERPRISES DURING THEIR EXPANSION INTO EXTERNAL MARKETS. IJEBEG. 2013;5:78–87.
MLA Özcan, Dilan. “E-COMMERCE METHODS UTILIZED BY SMALL AND MEDIUM SIZED ENTERPRISES DURING THEIR EXPANSION INTO EXTERNAL MARKETS”. International Journal of EBusiness and EGovernment Studies, c. 5, sy. 1, 2013, ss. 78-87.
Vancouver Özcan D. E-COMMERCE METHODS UTILIZED BY SMALL AND MEDIUM SIZED ENTERPRISES DURING THEIR EXPANSION INTO EXTERNAL MARKETS. IJEBEG. 2013;5(1):78-87.