COMPETITIVENESS OF E-COMMERCE COMPANIES: AN INTEGRATED APPROACH

Yıl 2012, Cilt: 4 Sayı: 1, 13 - 22, 01.06.2012

Cigdem Sahin

Öz

This study aims to explore the factors affecting the competitiveness of ecommerce
companies. An integrated approach was developed to identify the
possible sources of competitiveness which are drawn from the resources,
organizational and managerial capabilities, and knowledge of e-commerce
companies. A study composed of two consecutive phases was conducted. First, a
quantitative survey among the members of the Turkish Association of Ecommerce
Companies, was conducted. A case of Turkish e-commerce companies
is selected because the Turkish e-commerce market is rapidly developing and
providing a fruitful environment to conduct a valuable research. Furthermore,
quantitative findings are supported with in-depth analysis of qualitative data
collected by semi-structured interviews with the senior managers of the leading ecommerce
companies in Turkey.

Anahtar Kelimeler

Firm-Level Competitiveness, E-Commerce Companies.

Kaynakça

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