INTENTION TO USE M-GOVERNMENT SERVICES: AGE, GENDER AND EDUCATION REALLY MATTER?

Yıl 2017, Cilt: 9 Sayı: 2, 1 - 31, 01.06.2017

Annie Ng Cheng San Choy Johnn Yee Krishna Moorthy Alex Foo Tun Lee

Öz

With the highest level of mobile penetration rate, the globe is now moving rapidly
into mobile government (M-government). Despite its benefits, the acceptance of
m-government services in Malaysia is still not widespread. This study attempts to
incorporate the Unified Theory of Acceptance and Use of Technology (UTAUT)
model with perceived risk theory (security risk and privacy risk) to explore its
impact towards the intention to use m-government services. Age, gender and
education level were also adopted as moderator variables to provide in-depth
understanding of citizens’ preference in m-government services. Partial Least
Square (PLS) Structural Equation Modelling method was conducted. The results
indicate that the facilitating condition, performance expectancy, social influence,
and security risk can be used as the predictor of m-government services adoption.
These findings confirm the application of theory in the m-government context,
which provide valuable insight to the government, citizens as well as future
researchers to implement a successful m-government for a better communication
between government and citizens

Anahtar Kelimeler

Mobile Government, UTAUT, Security risk, Privacy risk