MAPPING THE RELATIONSHIP BETWEEN REPUTATION AND CORPORATE SOCIAL RESPONSIBILITY IN THE BANKING SECTOR: A COMPREHENSIVE LITERATURE REVIEW

Yıl 2013, Cilt: 5 Sayı: 1, 1 - 11, 01.06.2013

Annarita Trotta Giusy Cavallaro Rosella Carè

Öz

This paper explores the nature of the relationship between corporate reputation
and corporate social responsibility in the banking industry. The results of our
systematic literature review demonstrate that finding commonly accepted
definitions and generally established metrics of corporate reputation and corporate
social responsibility in the banking sector is still problematic.

Anahtar Kelimeler

Corporate Social Responsibility , Corporate Reputation , Banking sector