Evaluation of the Effects of Franchising Associations on Franchising Decisions of Companies in Turkey

Abstract

In the study, it is examined the effect of International Franchising Association (UFRAD) on tbe decision making process of franchisee companies. A survey has been carried out on franchisee companies, after the survey interview, results are discussed and presented. Franchising offers a useful way to entrepreneurs to start a new business. Operating franchising, franchisor has a trademark and the franchisee sells products under the name of the franchisers areas of advertising, training, management and the benefit as a whole package of 1itera discounts. To be successful at work without experience in training people and work for managing continuous assistance Franchising is the best approach because it is a form of giving a license from the elements

Keywords

• Franchising, Franchising Decisions, Franchising Associations

Kaynakça

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