GENERAL REVIEW OF HEALTH PROGRAMS IN TELEVISION BROADCASTING IN TURKEY

Öz

Abstract Developments in the television world have also affected the programs in the health sector, enabling healthcare professionals and patients to access medical information quickly and easily. Television, which is one of the most used communication tool today, has become one of the important tool used by individuals and institutions in the field of health, due to its structure that provides mass communication in the media sector. The early days of television were, of course, the years when there was limited access to healthcare and information. Accessing to the hospital or doctor was also limited. People watched health-related information on their television and began to convey what they saw and obtained to their families, relatives, and friends. They were impressed by these programs and even continued to treat themselves. Over the years, the structure of health programs has changed. Many elements of the program and the outfits of presenters have improved. On the other hand, the fact that the advertising and promotional activities of the health sector representatives on television were very limited with the legal regulations affected the production and development of the programs. In this study, taking the development of health-related programs in the television world, which is considered the most important of the mass media from the past to the present, the current applications and the opportunities it provides into account, its effects on the sector are presented from a general perspective.

Anahtar Kelimeler

• Healthcare
• Medical Information
• Media
• Communication
• Television Programs

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