TikTok’tan Pinterest’e: Sanat ve Tasarım Öğrencilerinde Farklı Sosyal Medya Platformlarının Bilişsel ve Yaratıcı Etkileri

Öz

Sosyal medya kullanıcıları sürekli bilgi akışına maruz kalarak zihinsel kaynaklarını aşırı tüketmektedir. Bu durum odaklanma güçlüğü, zihinsel bulanıklık ve karar verme kapasitesinde azalma gibi bilişsel yorgunluk belirtilerini tetiklemektedir. Bilişsel yorgunluk, yaratıcı düşünme süreçleri için gerekli olan dikkat, esnek düşünme ve problem çözme becerilerinin etkinliğini azaltarak yaratıcılığı olumsuz etkileyebilmektedir. Bu çalışmanın amacı, sanat ve tasarım öğrencilerinde sosyal medya kullanımı, bilişsel yorgunluk ve yaratıcılık arasındaki ilişkileri inceleyerek dijital ortamların yaratıcı potansiyel üzerindeki etkilerini ortaya koymaktır. Nicel ve kesitsel tarama modeliyle yürütülen çalışmaya, Türkiye’deki üniversitelerin Güzel Sanatlar ve Tasarım Fakültelerinde öğrenim gören 122’si kadın, 74’ü erkek olmak üzere 196 lisans seviyesinde öğrenim gören öğrenci katılmıştır. Veriler SPSS 30.0 programı ile analiz edilmiştir. Veri analizinde korelasyon, basit doğrusal regresyon, tek yönlü ANOVA, MANOVA ve post-hoc Games-Howell testi kullanılmıştır. Bulgular, sosyal medya kullanım düzeyi arttıkça bilişsel yorgunluğun yükseldiğini, yaratıcı düşüncenin ise azaldığını göstermiştir. Ayrıca, farklı sosyal medya platformlarını kullanan öğrencilerin bilişsel yorgunluk ve yaratıcılık düzeyleri anlamlı biçimde farklılık göstermektedir. Sosyal medya kullanımı, yaratıcılıktaki değişimin önemli bir bölümünü negatif yönde açıklamaktadır. Bulgular yaratıcı potansiyeli korumaya yönelik dijital medya stratejilerinin geliştirilmesi gerekliliğine işaret etmektedir.

Anahtar Kelimeler

• Sosyal Medya
• Bilişsel Yorgunluk
• Yaratıcılık
• Sanat ve Tasarım Eğitimi

Cognitive Fatigue and Creativity in Art and Design Students: Insights from TikTok, Pinterest, and Other Social Media Platforms

Öz

Social media users overexert their mental resources by being exposed to a constant flow of information. This situation triggers cognitive fatigue symptoms such as difficulty in focusing, mental fuzziness and decreased decision-making capacity. Cognitive fatigue can negatively affect creativity by reducing the effectiveness of attention, flexible thinking and problem-solving skills necessary for creative thinking processes. The aim of this study is to reveal the effects of digital environments on creative potential by examining the relationships between social media use, cognitive fatigue and creativity in art and design students. The study, which was conducted with a quantitative and cross-sectional survey model, included 196 undergraduate students (122 female and 74 male) from the Faculties of Fine Arts and Design of universities in Turkey. The data were analyzed with SPSS 30.0 program. Correlation, simple linear regression, one-way ANOVA, MANOVA and post-hoc Games-Howell test were used in data analysis. The findings showed that cognitive fatigue increased, and creative thinking decreased as the level of social media use increased. In addition, cognitive fatigue and creativity levels of students using different social media platforms differ significantly. Social media use negatively explains a significant portion of the change in creativity. The findings point to the need to develop digital media strategies to preserve creative potential.

Anahtar Kelimeler

• Social Media
• Cognitive Fatigue
• Creativity
• Art and Design Education

Etik Beyan

This study was conducted with the approval of the ethics committee obtained at the meeting dated 02.05.2025 (Meeting No: 2025/05).

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