DETERMINATION OF THE FACTORS AFFECTING THE REVISIT OF FOREIGN TOURISTS TO KUŞADASI

Öz

The customer satisfaction has become the primary concern and creating a satisfied customer image has taken its place among the tourist destinations of tourist sites.  The satisfied customer prefers the same place/region again and this brings about loyalty. The aim of this survey is to set forth the result of destination image on destination loyalty. Sampling, used in this analyze, has been identified according with the bit of tourists that came to Kuşadası in 2016. In the analyses, first the structure of destination image and destination loyalty variables is examined by the factor analysis. Then the relation between the factors obtained through the factor analysis is examined by Pearson’s correlation coefficients and multivariate regression analysis. Lastly, the effect of gender, marital status, nationality, destination loyalty and destination image variables on revisiting to Kuşadası is examined by binary logistic regression analysis. Findings obtained shows that there is a linear relationship between destination image and destination loyalty.

Anahtar Kelimeler

• Destination Image,Destination Loyalty,Factor Analysis,Logistic Regression

Kaynakça

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