DETERMINATION OF THE FACTORS AFFECTING THE REVISIT OF FOREIGN TOURISTS TO KUŞADASI

Yıl 2017, Cilt: 2 Sayı: 3, 1 - 13, 30.12.2017

Ferda Esin Gülel , Emre Kılıç

Öz

The customer satisfaction has become the primary
concern and creating a satisfied customer image has taken its place among the
tourist destinations of tourist sites.  The satisfied
customer prefers the same place/region again and this brings about loyalty. The
aim of this survey is to set forth the result of destination image on
destination loyalty. Sampling, used in this analyze, has been identified
according with the bit of tourists that came to Kuşadası in 2016. In the analyses,
first the structure of destination image and destination loyalty variables is
examined by the factor analysis. Then the relation between the factors obtained
through the factor analysis is examined by Pearson’s correlation coefficients
and multivariate regression analysis. Lastly, the effect of gender, marital
status, nationality, destination loyalty and destination image variables on
revisiting to Kuşadası is examined by binary logistic regression analysis.
Findings obtained shows that there is a linear relationship between destination
image and destination loyalty.

Anahtar Kelimeler

Destination Image, Destination Loyalty, Factor Analysis, Logistic Regression

Kaynakça

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