Cultural tourism is becoming more and more popular
speaking about free time, educational and holiday activities. Not only natural
and cultural heritage, i.e. priceless historical monuments, nature beauties and
architectural wonders but also industrial heritage starts attracting educated
tourism community. The Czech Republic offers the industrial heritage as an inseparable
part of cultural wealth. It represents preserved examples of industrial and
production activities, scientific and research experience from long history of
industries dated back to Austria-Hungarian times, such as horse-drawn railway,
silver mines, foundries, breweries, water management works. Resulting from the
Nizhny Tagil Charter for the Industrial Heritage, this type of heritage has to
be preserved and protected for furthers sustainable use and understanding by
future generations. Variable routes of industrial heritage, the network of
industrial facilities, which are not in regular use any longer able to follow
requirements of the European ERIH project promoting industrial history, which
can be presented, studied, explored and extend the range of tourism
destinations contributing to sustainable interdisciplinary education. The
importance of developing and maintaining relationships with customers is
generally known; the customer satisfaction cannot be achieved without the
fundamental contribution of the customer-contact employees providing various
services; therefore internal marketing should be considered an attempt of
organizations for education, reward and management of human resources for
further motivation in better service offer.
Primary Language | English |
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Journal Section | Articles |
Authors | |
Publication Date | May 28, 2018 |
Submission Date | October 24, 2017 |
Published in Issue | Year 2018 Volume: 2 Issue: 1 |