RISE OF SUSTAINABILITY CONCEPT WHILE GLOBALISATION AND CORPORATE SOCIAL RESPONSIBILITY CONCEPTS ARE DEVALUATED

Öz

The emergence of new concepts is the inevitable consequence of the changing social relations. Social relations are in continuous change. Thus, new concepts are continuously generated to define the new social relations and guide the socie-ty. Continuous change demand of the society is addressed as the continuous cri-sis of the liberalism. As long the communication has been one of the fundamen-tal instrument of this crisis management, the concepts by which the sovereign messages are let to societies are the interest of research area of the communica-tion studies. Sustainability concept, which has been declared as the leading con-cept of the new millennium by Kofi Annan, attracts attentions in this term. With the rising popularity of sustainability concept, the globalisation and the corporate social responsibility (CSR) concepts, which were the tools of the defining the world of the previous century have started to be excluded. One of the most im-portant reason of this consequence is the values of CRS and globalisation’s con-flicting with the represented values of the sustainability. In this study, historical evolvement process of these concepts will be examined in terms of their new emerging meanings and social relations. The facts of decrease of the CSR and the globalisations concepts in value while sustainability concept increase will be examined. In conclusion point of differences of the sustainability concept will be identified. 

Anahtar Kelimeler

• ,sustainability,development history,crisis communication,corporate social responsibility

Kaynakça

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