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Modelling consumer behaviour for remanufactured products

Yıl 2015, , 1053 - 1069, 26.12.2015
https://doi.org/10.24289/ijsser.279117

Öz

Remanufacturing process converts used products into like-new products in order to recover value-embedded in products. Remanufacturing is beneficial to environment because it reduces level of waste disposal. Besides, remanufacturing enables companies to produce less costly products. Therefore, remanufactured products can be sold to customers with cheaper prices than new ones. Although remanufacturing has been practiced by companies for almost a century, remanufacturing subject recently grasps academic attention in the realm of marketing. Moreover, marketing activities create bottlenecks in the remanufacturing system. The purpose of this study is to develop a consumer behaviour model for remanufactured products. For this reason, two-step modelling approach is used for model building. First measurement model is assessed on construct validity by doing confirmatory factor analysis. Then, structural model is evaluated. Findings show that consumer purchase behaviour for remanufactured products can be depicted by using theory of planned behaviour. As well, perceived risk, perceived benefit, product knowledge and emotion of disgust constructs may have significant influence on consumer behaviour for remanufactured products.


Kaynakça

  • Abbey, J. D., Meloy, M.G., Guide, V. D. R., Atalay, S. (2015). Remanufactured prod-ucts in closed-loop supply chains for consumer goods. Production and Oper-ations Management, 24 (3), 488-503.
  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179-211.
  • Ajzen, I. (2005). Attitudes, personality and behavior. New York: Open University Press.
  • Anderson, J.C. ve Gerbing, D.W. (1988). Structural equation modeling in practice: a review and recommended two step approach. Psychological Bulletin, 49 (2), 411-423.
  • Andrew-Munot, M., Ibrahim, R. N. and Junaidi, E. (2015). An overview of used-products remanufacturing. Mechanical Engineering Research, 5 (1), 12-23.
  • Argo, J. J., Dahl, D. W., Morales, A. C. (2006). Consumer contamination: How con-sumers react to products touched by others. Journal of Marketing, 70, 81-94.
  • Baron, R. M., ve Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic and statistical consid-erations. Journal of Personality and Social Psychology, 51, 1173-1182.
  • Bettman, J.R. and Park, C.W. (1980). Effect of prior knowledge and experience and phase of the choice process on consumer process: a protocol analysis. Jour-nal of Consumer Research, 7(3), 234-252.
  • Bonfield, E.H. (1979). A comment on the state of attitude measurement in con-sumer research: A polemic. Advances in Consumer Research, 6, 238-244.
  • Bruner II, G. C. (2012). Marketing Scales Handbook V6. Texas: GCBII.
  • Chaudhuri, A. (1997). Cunsumption emotion and perceived risk: A Macro-analytic approach. Journal of Business Research, 39 (1), 81-92.
  • European Federation of Bottled Waters 2015, History of Bottled Water http://www.efbw.eu/index.php?id=39 (Erişim tarihi: 15.06.2015)
  • Featherman, M. S. ve Pavlou, P. A. (2003). Predicting e-service adoption: a per-cieved risk facets perspective. International Journal of Human-Computer Studies, 59 (4),451-474.
  • Fornell, C. ve Larcker, D. (1981). Structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18 (2), 39-50.
  • Giuntini, R. and Gaudette, K. (2003). Remanufacturing: The next great opportunity for boosting the US productivity. Business Horizons, 46 (6), 41-48.
  • Guide, V. D. R. ve Li, J. (2010). The potential for cannibalization of new product sales by remanufactured products. Decision Sciences, 41(3), 547-572.
  • Hazen, B.T., Overstreet, R.E., Jones-Farmer, L. A., Field, H.S. (2012). The role of ambuguity tolerance in consumer perception of remanufactured products. Int. J. Production Economics,135, 781-790.
  • Hoyer, W.D. ve MacInnis, D.J. (2008). Consumer behavior. Mason: South-Western.
  • Jiménez-Parra, B., Rubio, S. Vicente-Molina, M. A. (2013). Analysing the purchase intention of Spanish consumer: A study about remanufactured products. Book of Proceedings of the 7th International Conference on Industrial Engi-neering and Industrial Management - XVII Congreso de Ingeniería de Organ-ización.
  • Lund, R. T. ve Denney, W. M. (1978). Extending product life: Time to remanufac-ture?. Management Review, March, 21-26.
  • Lund, R. T. (1984). Remanufacturing. Technology Review, 87 (2), pp. 19-29.
  • McConocha, D. M. ve Speh, T. W. (1991). Remarketing: Commercialization of Re-manufacturing Technology. The Journal of Business & Industrial Marketing, Winter/Spring, 23-37.
  • Michaud, C. ve Llerena, D. (2011). Green consumer behaviour: an experimental analysis of willingness to pay for remanufactured products. Business Strate-gy and the Environment, 20, 408-420.
  • Odabaşı, Y. ve Barış, G. (2011). Tüketici davranışı (11.baskı). İstanbul: MediaCat.
  • Parker, D. (2007). An analysis of the spectrum of re-use. England: Oakdene Hollins.
  • Peter, J. P. ve Ryan, M. J. (1976). An investigation of percieved risk at the brand level. Journal of Marketing Research, 13(2), 184-188.
  • Rao, A.R. ve Monroe, K.B. (1988). The moderating effect of prior knowledge on cue utilization in product evaluations. Journal of Consumer Research, 15 (2), 253-264.
  • SUDER 2015, Türkiye’de Ambalajlı Su Pazarının Son Yıllardaki Gelişimi, http://www.suder.org.tr/sektor_pazar.html (Erişim tarihi: 10.06.2015).
  • Thorn, B.K. ve Rogerson, P. (2002). Take it back. IIE Solutions, 34 (4), 34-40.
  • TRI 2015, The Remanufacturing Institute, www.reman.org (Erişim tarihi: 10.06.2015)
  • United Sates International Trade Commission 2012, Remanufactured goods: An overview of the U.S. and global industries, markets, and trade (Report No. 4356) USITC, Washington.
  • Wang, Y., Wiegerinck, V., Krikke, H. Ve Zhang, H. (2013). Understanding the pur-chase intention towards remanufactured product in closed-loop supply chains An empirical study in China. International Journal of Physical Distribu-tion & Logistics Management, 43 (10), 866-888.

Tüketicilerin yeniden üretilmiş ürünleri satınalma davranışlarının modellenmesi

Yıl 2015, , 1053 - 1069, 26.12.2015
https://doi.org/10.24289/ijsser.279117

Öz

Yeniden üretim süreci, ürünlerde saklı olan değerin geri kazanılması için, kullanılmış ürünlerin yeniymiş gibi ürünlere dönüştürülmesidir. Yeniden üretim atık oluşumunu azaltması sebebiyle doğaya faydalıdır. Bunun yanında işletmelerin daha düşük maliyetlerde ürün üretmesini sağlar. Dolayısıyla yeniden üretilmiş ürünler yeni ürünlerden daha düşük fiyatlardan satılabilmektedir. Yeniden üretim faaliyetleri yüz yılı aşkın süredir işletmelerce benimsenmesine rağmen, pazarlama biliminin dikkatini son yıllarda çekmektedir. Bunun yanında pazarlama faaliyetleri yeniden üretim sisteminde dar boğaz oluşturmaktadır. Bu araştırmanın amacı yeniden üretilmiş ürünler için tüketici davranışlarının modellenmesidir. Bu amaçla model geliştirmek için iki aşamalı yaklaşım kullanılmıştır. İlk olarak ölçme modelini yapı geçerliliği açısından değerlendirilmek amacıyla doğrulayıcı faktör analizi yürütülmüştür. Daha sonra yapısal model değerlendirilmiştir. Araştırma bulguları tüketicilerin yeniden üretilmiş ürünlere yönelik sayın alma davranışlarının planlı davranış teorisi yardımıyla resmedilebileceğini göstermektedir. Buna ek olarak, algılanan risk, algılanan fayda, ürün bilgisi ve tiksinme duygusu yapılarının tüketici davranışı üzerinde etkili olabileceği ortaya çıkmıştır.

Kaynakça

  • Abbey, J. D., Meloy, M.G., Guide, V. D. R., Atalay, S. (2015). Remanufactured prod-ucts in closed-loop supply chains for consumer goods. Production and Oper-ations Management, 24 (3), 488-503.
  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179-211.
  • Ajzen, I. (2005). Attitudes, personality and behavior. New York: Open University Press.
  • Anderson, J.C. ve Gerbing, D.W. (1988). Structural equation modeling in practice: a review and recommended two step approach. Psychological Bulletin, 49 (2), 411-423.
  • Andrew-Munot, M., Ibrahim, R. N. and Junaidi, E. (2015). An overview of used-products remanufacturing. Mechanical Engineering Research, 5 (1), 12-23.
  • Argo, J. J., Dahl, D. W., Morales, A. C. (2006). Consumer contamination: How con-sumers react to products touched by others. Journal of Marketing, 70, 81-94.
  • Baron, R. M., ve Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic and statistical consid-erations. Journal of Personality and Social Psychology, 51, 1173-1182.
  • Bettman, J.R. and Park, C.W. (1980). Effect of prior knowledge and experience and phase of the choice process on consumer process: a protocol analysis. Jour-nal of Consumer Research, 7(3), 234-252.
  • Bonfield, E.H. (1979). A comment on the state of attitude measurement in con-sumer research: A polemic. Advances in Consumer Research, 6, 238-244.
  • Bruner II, G. C. (2012). Marketing Scales Handbook V6. Texas: GCBII.
  • Chaudhuri, A. (1997). Cunsumption emotion and perceived risk: A Macro-analytic approach. Journal of Business Research, 39 (1), 81-92.
  • European Federation of Bottled Waters 2015, History of Bottled Water http://www.efbw.eu/index.php?id=39 (Erişim tarihi: 15.06.2015)
  • Featherman, M. S. ve Pavlou, P. A. (2003). Predicting e-service adoption: a per-cieved risk facets perspective. International Journal of Human-Computer Studies, 59 (4),451-474.
  • Fornell, C. ve Larcker, D. (1981). Structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18 (2), 39-50.
  • Giuntini, R. and Gaudette, K. (2003). Remanufacturing: The next great opportunity for boosting the US productivity. Business Horizons, 46 (6), 41-48.
  • Guide, V. D. R. ve Li, J. (2010). The potential for cannibalization of new product sales by remanufactured products. Decision Sciences, 41(3), 547-572.
  • Hazen, B.T., Overstreet, R.E., Jones-Farmer, L. A., Field, H.S. (2012). The role of ambuguity tolerance in consumer perception of remanufactured products. Int. J. Production Economics,135, 781-790.
  • Hoyer, W.D. ve MacInnis, D.J. (2008). Consumer behavior. Mason: South-Western.
  • Jiménez-Parra, B., Rubio, S. Vicente-Molina, M. A. (2013). Analysing the purchase intention of Spanish consumer: A study about remanufactured products. Book of Proceedings of the 7th International Conference on Industrial Engi-neering and Industrial Management - XVII Congreso de Ingeniería de Organ-ización.
  • Lund, R. T. ve Denney, W. M. (1978). Extending product life: Time to remanufac-ture?. Management Review, March, 21-26.
  • Lund, R. T. (1984). Remanufacturing. Technology Review, 87 (2), pp. 19-29.
  • McConocha, D. M. ve Speh, T. W. (1991). Remarketing: Commercialization of Re-manufacturing Technology. The Journal of Business & Industrial Marketing, Winter/Spring, 23-37.
  • Michaud, C. ve Llerena, D. (2011). Green consumer behaviour: an experimental analysis of willingness to pay for remanufactured products. Business Strate-gy and the Environment, 20, 408-420.
  • Odabaşı, Y. ve Barış, G. (2011). Tüketici davranışı (11.baskı). İstanbul: MediaCat.
  • Parker, D. (2007). An analysis of the spectrum of re-use. England: Oakdene Hollins.
  • Peter, J. P. ve Ryan, M. J. (1976). An investigation of percieved risk at the brand level. Journal of Marketing Research, 13(2), 184-188.
  • Rao, A.R. ve Monroe, K.B. (1988). The moderating effect of prior knowledge on cue utilization in product evaluations. Journal of Consumer Research, 15 (2), 253-264.
  • SUDER 2015, Türkiye’de Ambalajlı Su Pazarının Son Yıllardaki Gelişimi, http://www.suder.org.tr/sektor_pazar.html (Erişim tarihi: 10.06.2015).
  • Thorn, B.K. ve Rogerson, P. (2002). Take it back. IIE Solutions, 34 (4), 34-40.
  • TRI 2015, The Remanufacturing Institute, www.reman.org (Erişim tarihi: 10.06.2015)
  • United Sates International Trade Commission 2012, Remanufactured goods: An overview of the U.S. and global industries, markets, and trade (Report No. 4356) USITC, Washington.
  • Wang, Y., Wiegerinck, V., Krikke, H. Ve Zhang, H. (2013). Understanding the pur-chase intention towards remanufactured product in closed-loop supply chains An empirical study in China. International Journal of Physical Distribu-tion & Logistics Management, 43 (10), 866-888.
Toplam 32 adet kaynakça vardır.

Ayrıntılar

Bölüm Makaleler
Yazarlar

Mustafa Bilgehan Kutlu

Celal Hakan Kağnıcıoğlu

Yayımlanma Tarihi 26 Aralık 2015
Yayımlandığı Sayı Yıl 2015

Kaynak Göster

APA Kutlu, M. B., & Kağnıcıoğlu, C. H. (2015). Modelling consumer behaviour for remanufactured products. International Journal of Social Sciences and Education Research, 1(4), 1053-1069. https://doi.org/10.24289/ijsser.279117
AMA Kutlu MB, Kağnıcıoğlu CH. Modelling consumer behaviour for remanufactured products. International Journal of Social Sciences and Education Research. Aralık 2015;1(4):1053-1069. doi:10.24289/ijsser.279117
Chicago Kutlu, Mustafa Bilgehan, ve Celal Hakan Kağnıcıoğlu. “Modelling Consumer Behaviour for Remanufactured Products”. International Journal of Social Sciences and Education Research 1, sy. 4 (Aralık 2015): 1053-69. https://doi.org/10.24289/ijsser.279117.
EndNote Kutlu MB, Kağnıcıoğlu CH (01 Aralık 2015) Modelling consumer behaviour for remanufactured products. International Journal of Social Sciences and Education Research 1 4 1053–1069.
IEEE M. B. Kutlu ve C. H. Kağnıcıoğlu, “Modelling consumer behaviour for remanufactured products”, International Journal of Social Sciences and Education Research, c. 1, sy. 4, ss. 1053–1069, 2015, doi: 10.24289/ijsser.279117.
ISNAD Kutlu, Mustafa Bilgehan - Kağnıcıoğlu, Celal Hakan. “Modelling Consumer Behaviour for Remanufactured Products”. International Journal of Social Sciences and Education Research 1/4 (Aralık 2015), 1053-1069. https://doi.org/10.24289/ijsser.279117.
JAMA Kutlu MB, Kağnıcıoğlu CH. Modelling consumer behaviour for remanufactured products. International Journal of Social Sciences and Education Research. 2015;1:1053–1069.
MLA Kutlu, Mustafa Bilgehan ve Celal Hakan Kağnıcıoğlu. “Modelling Consumer Behaviour for Remanufactured Products”. International Journal of Social Sciences and Education Research, c. 1, sy. 4, 2015, ss. 1053-69, doi:10.24289/ijsser.279117.
Vancouver Kutlu MB, Kağnıcıoğlu CH. Modelling consumer behaviour for remanufactured products. International Journal of Social Sciences and Education Research. 2015;1(4):1053-69.

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Uluslararası Yönetim Bilişim Sistemleri ve Bilgisayar Bilimleri Dergisi
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