Türkiye çay endüstrisi: Sektörel ve ampirik bir çalışma

Yıl 2018, Cilt: 4 Sayı: 2, 252 - 274, 01.04.2018

Arif Furkan Mendi

https://doi.org/10.24289/ijsser.413420

Cited By: 1

Öz

Bu çalışmada öncelikle çayın tarihi anlatılacaktır. Ardından Türk çay
sektörünün geçmiş ve şimdiki koşulları ve dinamikleri özetlenerek çay ile
ilgilenen ekonomik çevreler ve iş çevreleri kısaca incelenecektir. Daha sonra
Türkiye’de çay üretimi, tüketimi ve dış ticaret konuları özetlenecektir.
Ekonomik açıdan, çay piyasası analiz edilecek ve piyasa yapısı tanımlanacaktır.
Piyasadaki lider firmalar ve diğer firmaların piyasaki payı incelenerek
piyasaki rekabet ölçülecektir. Veri analizi kısmında çay fiyatlarının esnekliği,
ÇAYKUR’un finansal analizi ve çay satışlarının piyasayla etkileşimi araştırılacaktır.
Son olarak bulgular değerlendirilip tartışma ve sonuçlar açıklanacaktır

Anahtar Kelimeler

Türkiye Çay Sektörü, Piyasa Yapısı, Fiyat Esnekliği, Finansal Analiz

Tea industry in Turkey: A sectoral and empirical study

Öz

In this analysis, firstly the
history of tea is introduced. Then briefly overview of the economic and
business environment in our country is done. The past and present conditions
and dynamics of Turkish tea sector are summarized. Then, production,
consumption, import and export of the tea is shown. Then from the economic
aspects, the market is analyzed and the structure of the market is identified.
Leading firm and the other firms' shares are explored and the competition in
the market is measured. As an empirical study, price elasticity of demand in
tea sector is investigated. Furthermore, financial position and success of
ÇAYKUR is examined through ratio analysis. Lastly, interaction between market
index and tea sales is studied by regression analysis. The results and
discussion parts summarize the main results of the study in detail.

Anahtar Kelimeler

Turkey Tea Industry, Turkey Tea Market Structure, Price Flexibility, Financial Analysis

Kaynakça

• Altman, E. I., 1968. Financial ratios, discriminant analysis and the prediction of corporate bankruptcy. The journal of finance, 23(4), 589-609.
• Altman, E. I., 1983. Corporate financial distress: A complete guide to predicting, avoiding, and dealing with bankruptcy. New York: John Wiley & Sons.
• Biriz Biz, 2016. Çay sektörü raporu, http://www.biriz.biz/cay/istatistikler.htm [accessed 01 March 2018].
• Black, F. 1972a. Capital market equilibrium with restricted borrowing. The Journal of Business 45(3), 444–455.
• ÇAYKUR, 2016. Faaliyet raporları, http://www.caykur.gov.tr/Pages/Yayinlar/FaaliyetRaporlari.aspx [accessed 01 March 2018].
• Demet, M., 2016. Türkiye'de çay üretim, tüketim, ihracat ve ithalat değerleri (bin ton), http://biriz.biz/cay/uretimtuketimdenge.htm [accessed 01 March 2018].
• Doğuş Çay A.Ş., 2016. History. http://www.doguscay.com.tr/history.php [accessed 20 June 2017].
• Euromonitor. 2016. Cay Isletmeleri Genel Müdürlügü in hot drinks (Turkey), Euromonitor International, http://www.portal.euromonitor.com/ [accessed 20 June 2017].
• Euromonitor. 2016. Dogus çay in hot drinks (Turkey), Euromonitor International, http://www.portal.euromonitor.com/ [accessed 20 June 2017].
• Euromonitor. 2016. Tea in Turkey, Euromonitor International, http://www.portal.euromonitor.com/ [accessed 20 June 2017].
• Faostat, 2008. Main tea producing countries, http://faostat.fao.org/default.aspx [accessed 26 June 2017].
• Fusion Media Limited, 2016. Historical data. http://tr.investing.com/indices/ise-100-historical-data [accessed 20 June 2017].
• Lintner, J., 1965a. The valuation of risk assets and the selection of risky investments in stock portfolios and capital budgets. The Review of Economics and Statistics 47, 13–37.
• Lintner, J., 1969. The aggregation of investor’s diverse judgement and preferences in purely competitive securities markets. The Journal of Financial and Quantitative Analysis 4, 347–400.
• Marshall, A., 1890. Principles of economics 1 (First ed.). London: Macmillan.
• Mossin, J., 1966. Equilibrium in a capital asset market. Econometrica 34 (4), 768–783.
• MÜMSAD, 2015. 2014 yilinda turkiye’de 900 milyon poset cay tuketildi. http://www.borsadirekt.com/haberler/639759-2014-yilinda-turkiye-de-900-milyon-poset-cay-tuketildi-mumsad [accessed 01 March 2018].
• Saberi, H., 2010. Tea: a global history. London: Reaktion Books.Sayılgan, G., 2013. İşletme finansmanı. 6. Baskı, Turhan Kitabevi.
• Sharpe, W. F., 1963. A simplified model for portfolio analysis. Management Science 9 (2), 277–293.
• Sharpe, W. F., 1964. Capital asset prices: a theory of market equilibrium under conditions of risk. The Journal of Finance 19 (3), 425–442.
• Statista, 2016. Global production and exports of tea from 2004 to 2015 (in million metric tons). International Tea Committee, http://www.statista.com/statistics/264183/global-production-and-exports-of-tea-since-2004/ [accessed 28 June 2017].
• TCC. 2010. Tea barometer. http://www.teacoffeecocoa.org/tcc/Publications/Our-publications [accessed 28 June 2017].
• Treynor, J. L., 1961. Market value, time, and risk. Unpublished manuscript. “Rough Draft”, #95–209.
• Usta, H., 2011. Çay sektör profil araştırması. İstanbul Ticaret Odası, İTO Yayın Kataloğu.