THE INTERNATIONAL STUDENTS’ PERCEPTION TOWARDS THE EDUCATION QUALITY

Abstract

According to Schiffman and Kanuk (2000), two individual could experience similar exposure but how each individual chooses, coordinates and interprets the information depends greatly on each needs, desire and aspirations. Relatively, a quality service or product provided by an organization will greatly influence customer’s perception on whether to accept or reject the service offered. This paper will highlight and discuss the international student’s perception of service quality in higher learning institute particularly elements that are related to teaching and learning quality in Universiti Teknologi Malaysia, Johor Bahru Campus. A total of 355 international students participated in this study and the instrument used was a set of questionnaire adopted from Hamidah et.al (2004) based on the Analysis Model of SERVPERF

Keywords

• International, Education, Service, Quality

Kaynakça

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