IMPACT OF USER IT AND INTERNET SKILLS ON ONLINE BANKING, INPUT TO INNOVATIVE BANKING STRATEGIES

Abstract

Online-banking is now widely being introduced by banks. This Strategic move is supported by aim to reduce branch/resources costs and offer more convenience to the consumers. Alongside users are becoming more frequent in IT /internet dayby-day. This provides good match to the success of Online-banking. Employee’s skills and user’s skills were also considered by scholars to see the effect on adoption of online banking. Author has found that these user skills were not standardized. Author tried to fill this gap by using Eurostat classification of skills in terms of user’s Computer and internet skills [Appendix. 1]. The objective of this study is threefold, thus understanding the user perception about fear of online theft/misuse, Complexity and effect on individual’s efficiency by using online banking. A questionnaire has been sent to users and results thus verified 02 of 03 hypothesis. Despite higher level of skills and experience, users have concerns with the security and complexity of the method. The results are analyzed in a simple graphical fashion in order to provide quick understanding to the reader. Concluding, despite certain limitations, this study gives value to the literature and opens new research horizons for online banking strategies. It provides a common criterion for understanding user skills and their perceptions about the application/usability of online banking using EU classification. Consequently counter actions can be taken by the banks to satisfy users concerns and improve the structure of online banking.

Keywords

• business, ICT, online-banking, strategy, behavior, innovation

Kaynakça

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