BibTex RIS Kaynak Göster

ORGANIZATIONAL BEHAVIOR IN THE MACEDONIAN HOTEL BUSINESS

Yıl 2012, Cilt: 4 Sayı: 2, 324 - 333, 01.12.2012

Öz

This paper, beside its extensive coverage of the theory of organizational behavior, focuses on conducting an empirical research to determine the differences in perceptions of the employees employed in the hotel industry in Macedonia. By using a sample of 96 individuals aged from 20 to 65 years (56% employees, 44% managers and 35% females and 65% males), gender and work position have been confirmed as relevant variables that contribute to the organizational behavior in the hotel business in Macedonia. The study determinate the need of taking care for human resources and should give further directions to the managers from the hotel industry in Macedonia to lead their highly worth employees by using a human approaches and by giving a constant support for growth and development of each individual

Kaynakça

  • Anderson, W. and Sullivan, W. (1993). "The Antecedents and Consequences of
  • Customer Satisfaction,” Marketing Science. p.125-143. Berry, L. and Bendapudi, N. (2003). Clueing in customers. Harvard Review of Business, 81(2), p.100-106.
  • Bolton, N. and Drew, J. (1991). "A Longitudinal Analysis of the Impact of
  • Service Changes on Customer Attitudes," Journal of Marketing. 55 (1). p. 1-10. Grönroos, C. (2006). ‘What Can a Service Logic Offer Marketing Theory? The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. 6(3). p. 364.
  • Harris, C. and Goode, M. (2004). “The four levels of loyalty and the pivotal role of trust: A study of online service dynamics,” Journal of Retailing, 80, p.139-158.
  • Kotler, P. (2002). ‘’When to use CRM and When to forget it?’’ Academy of
  • Marketing Science, 1(2). p.81-88
  • Krishnan, B. C. and Hartline M. D. (2011). CSR and Service Brand: The Mediating effect of Brand Identification and Moderating effects of Service
  • Quality. Journal of Business Ethics. 100 (4).p. 673-688
  • Ravald, A. and Grönroos, C. (1996) "The value concept and relationship marketing", European Journal of Marketing. 30 (2), p.19 - 30
  • Sharma, A. and Stafford, T. (2000), The effect of Retail Atmosphere on
  • Customer's perceptions of Salespeople and Customer Persuasion: An Empirical Investigation, Journal of Business Research. 49(2), p.183-191
  • Zeithaml, V.A., Berry, L.L. and Parasuraman, A. (1993). The Nature and Determinants of Customer Expectations of a Service. Journal of the Academy of
  • Marketing Science. 21(1), p. 1-12.
Yıl 2012, Cilt: 4 Sayı: 2, 324 - 333, 01.12.2012

Öz

Kaynakça

  • Anderson, W. and Sullivan, W. (1993). "The Antecedents and Consequences of
  • Customer Satisfaction,” Marketing Science. p.125-143. Berry, L. and Bendapudi, N. (2003). Clueing in customers. Harvard Review of Business, 81(2), p.100-106.
  • Bolton, N. and Drew, J. (1991). "A Longitudinal Analysis of the Impact of
  • Service Changes on Customer Attitudes," Journal of Marketing. 55 (1). p. 1-10. Grönroos, C. (2006). ‘What Can a Service Logic Offer Marketing Theory? The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. 6(3). p. 364.
  • Harris, C. and Goode, M. (2004). “The four levels of loyalty and the pivotal role of trust: A study of online service dynamics,” Journal of Retailing, 80, p.139-158.
  • Kotler, P. (2002). ‘’When to use CRM and When to forget it?’’ Academy of
  • Marketing Science, 1(2). p.81-88
  • Krishnan, B. C. and Hartline M. D. (2011). CSR and Service Brand: The Mediating effect of Brand Identification and Moderating effects of Service
  • Quality. Journal of Business Ethics. 100 (4).p. 673-688
  • Ravald, A. and Grönroos, C. (1996) "The value concept and relationship marketing", European Journal of Marketing. 30 (2), p.19 - 30
  • Sharma, A. and Stafford, T. (2000), The effect of Retail Atmosphere on
  • Customer's perceptions of Salespeople and Customer Persuasion: An Empirical Investigation, Journal of Business Research. 49(2), p.183-191
  • Zeithaml, V.A., Berry, L.L. and Parasuraman, A. (1993). The Nature and Determinants of Customer Expectations of a Service. Journal of the Academy of
  • Marketing Science. 21(1), p. 1-12.
Toplam 14 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA73AG39PJ
Bölüm Makaleler
Yazarlar

Mislim Zendeli Bu kişi benim

Blagica Rizoska Tulov Bu kişi benim

Yayımlanma Tarihi 1 Aralık 2012
Yayımlandığı Sayı Yıl 2012 Cilt: 4 Sayı: 2

Kaynak Göster

APA Zendeli, M., & Tulov, B. R. (2012). ORGANIZATIONAL BEHAVIOR IN THE MACEDONIAN HOTEL BUSINESS. International Journal of Social Sciences and Humanity Studies, 4(2), 324-333.
AMA Zendeli M, Tulov BR. ORGANIZATIONAL BEHAVIOR IN THE MACEDONIAN HOTEL BUSINESS. IJ-SSHS. Aralık 2012;4(2):324-333.
Chicago Zendeli, Mislim, ve Blagica Rizoska Tulov. “ORGANIZATIONAL BEHAVIOR IN THE MACEDONIAN HOTEL BUSINESS”. International Journal of Social Sciences and Humanity Studies 4, sy. 2 (Aralık 2012): 324-33.
EndNote Zendeli M, Tulov BR (01 Aralık 2012) ORGANIZATIONAL BEHAVIOR IN THE MACEDONIAN HOTEL BUSINESS. International Journal of Social Sciences and Humanity Studies 4 2 324–333.
IEEE M. Zendeli ve B. R. Tulov, “ORGANIZATIONAL BEHAVIOR IN THE MACEDONIAN HOTEL BUSINESS”, IJ-SSHS, c. 4, sy. 2, ss. 324–333, 2012.
ISNAD Zendeli, Mislim - Tulov, Blagica Rizoska. “ORGANIZATIONAL BEHAVIOR IN THE MACEDONIAN HOTEL BUSINESS”. International Journal of Social Sciences and Humanity Studies 4/2 (Aralık 2012), 324-333.
JAMA Zendeli M, Tulov BR. ORGANIZATIONAL BEHAVIOR IN THE MACEDONIAN HOTEL BUSINESS. IJ-SSHS. 2012;4:324–333.
MLA Zendeli, Mislim ve Blagica Rizoska Tulov. “ORGANIZATIONAL BEHAVIOR IN THE MACEDONIAN HOTEL BUSINESS”. International Journal of Social Sciences and Humanity Studies, c. 4, sy. 2, 2012, ss. 324-33.
Vancouver Zendeli M, Tulov BR. ORGANIZATIONAL BEHAVIOR IN THE MACEDONIAN HOTEL BUSINESS. IJ-SSHS. 2012;4(2):324-33.