Araştırma Makalesi
BibTex RIS Kaynak Göster
Yıl 2020, Cilt: 12 Sayı: 1, 113 - 129, 19.02.2020

Öz

Kaynakça

  • Absa. (2018). Credit and mortgage advances 30 May 2018. http://www.ghostdigest.com/resources/19289. Accessed 2019/07/12. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211. Baum, S. (2017). Student Debt: Good, Bad, and Misunderstood. Change: The Magazine of Higher Learning, 49(3), 60-70. Bevan-Dye, A.L. & Akpojivi, U. (2016). South African Generation Y students’ self-disclosure on Facebook. South African Journal of Psychology, 46(1), 114-129. Bevan-Dye, A.L. & Surujlal, J. (2011). Attitude towards materialism in sport and materialism tendencies amongst black Generation Y students. African Journal for Physical, Health Education, Recreation and Dance (AJPHERD), September 2011 (Supplement 1), 43-55. Braunsberger, K., Lucas, L.A. & Roach, D. (2005). Evaluating the efficacy of credit card regulation. International Journal of Bank Marketing, 23, 237–254. Byrne, B.M. (2010). Structural equation modelling with AMOS: Basic concepts, applications, and programming. New York, NY: Routledge. Chan, S.F., Chau, A.W. & Chan, K.Y. (2012). Financial knowledge and aptitudes: Impacts on college students’ well-being. College Student Journal, 46, 114–132. Chipp, K., Kleyn, N., & Manzi, T. (2011). Catch Up and Keep Up: Relative Deprivation and Conspicuous Consumption in an Emerging Market. Journal of International Consumer Marketing, 23(2), 117-134. Davies, E. & Lea, S E.G. (1995). Student attitudes to student debt. Journal of Economic Psychology, 16, 663-679. Duh, H.I. (2014). Application of the human capital life-course theory to understand Generation Y South Africans’ money attitudes. Journal of Economics and Behavioural Studies, 6(12), 974-985. Duh, H.I., Benmoyal-Bouzaglo, S., Moschis, G.P. & Smaoui, L. (2014). Examination of young adults’ materialism in France and South Africa using two life-course theoretical perspectives. Journal of Family and Economic Issues, 36(2), 251–262. Eastman, J.K., Goldsmith, R.E. & Flynn, L.R. (1999). Status consumption in consumer behaviour: scale development and validation. Journal of Marketing Theory and Practice, 7, 41-52. Enca. (2013). Report indicates spiralling student debt. https://www.enca.com/money/report-indicates-spiraling-student-debt2014 Accessed 2019/07/12. Accessed 2019/07/12. Enca. (2017). Middle class is buckling under debt: survey. http://www.enca.com/money/ middle-class-is-buckling-under-debt-survey. Accessed 2019/07/12. Ferreira, K. (2017). Analysis: How indebted consumers are stretching SA to its limits. https://www.businesslive.co.za/bd/economy/2017-09-12-indebted-consumers-on-a-credit-knife-edge/ Accessed 2019/07/12. Field, A. (2009). Discovering statistics using SPSS. 3rd ed. London: Sage. Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley. Gerasimova, V. & Mokichev, S. (2015). The university as a center of concentration of knowledge and reproduction of the intellectual elite. Procedia - Social and Behavioral Sciences, 191, 2618 – 2621. Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E. (2010). Multivariate data analysis: A global perspective. 7th ed. Upper Saddle River, NJ: Pearson. Harnish, R.J., Bridges, K.R., Nataraajan, R., Gump, J.T. & Carson, A.E. (2018). The impact of money attitudes and global life satisfaction on the maladaptive pursuit of consumption. Psychology and Marketing, 35, 189–196. Khare, A. (2014). Money attitudes, materialism, and compulsiveness: Scale development and validation. Journal of Global Marketing, 27, 30 – 45. Kim, H., Callan, M.J., Gheorghiu, A.I. & Matthews, W.J. (2017). Social comparison, personal relative deprivation, and materialism. British Journal of Social Psychology, 56, 373–392. Lamprecht, I. (2018). Why economic growth continues to disappoint. https://www. moneyweb.co.za/news/economy/why-economic-growth-continues-to-disappoint/. Accessed 2019/07/12. Livingstone, S.M. & Lunt, P.K. (1992). Predicting personal debt and debt repayment: Psychological, social and economic determinants. Journal of Economic Psychology, 13(1), 111-134. Malhotra, N.K. (2010). Marketing research: An applied orientation. 6th ed. Upper Saddle River, NJ: Pearson. Norvilitis, J.M. & Mao, Y. (2013). Attitudes towards credit and finances among college students in China and the United States. International Journal of Psychology, 48(3), 389–398. Nzukuma, K. (2017). Everyone knows how Gordhan feels. https://m.fin24.com/ Budget/Budget-and-Economy/everyone-knows-how-gordhan-feels-20170307. Accessed 2019/07/12. Pallant, J. (2010). SPSS survival manual. 4th Ed. New York, NY: McGraw-Hill. Pereira, M.C. & Coelho, F. (2019). Mindfulness, money attitudes, and credit. Journal of Consumer Affairs, 53(2), 424–454 Pettit, N. C, & Sivanathan, N. (2011). The plastic trap: Self threat drives credit usage and status consumption. Social Psychological and Personality Science, 2(2), 146–153. Phau, I. & Woo, C. (2008). Understanding compulsive buying tendencies among young Australians: the roles of money attitude and credit card usage. Journal of Marketing Intelligence and Planning, 26(5), 441-60. Richins, M.L. & Dawson, S. (1990). Measuring material values: A preliminary report of scale development. Advances in Consumer Research, 17, 169-175. Richins, M.L. & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19 (3), 303–316. INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND HUMANITY STUDIES Vol 12, No 1, 2020 ISSN: 1309-8063 (Online) 129 Robb, C.A. & Sharpe, D.L. (2009). Effect of personal financial knowledge on college students’ credit card behaviour. Journal of Financial Counselling and Planning, 20, 25–43. Stevens, J. (2002). Applied multivariate statistics for the social sciences. 4th ed. Mahwah, NJ: Lawrence Erlbaum Associates Publishers. Student Village. (2017). Student spend report 2017: Brand generation buying experiences. https://studentvillage.co.za/student-marketing/student-spend-report-2017-brand-generation-buying-experiences-2/. Accessed 2019/07/12. Tang, T.L.P. & Chiu, R.K. (2003). Income, money ethic, pay satisfaction, commitment, and unethical behavior: Is the love of money the root of evil for Hong Kong managers? Journal of Business Ethics, 46(1), 13–30. Thomas, S. (2015). Household savings: A growing crisis. http://www.financialmail. co.za/moneyinvesting/2015/07/30/household-savings-a-growing-crisis. Accessed 2019/07/12. Van de Schoot, R., Lugtig, P., & Hox, J. (2012). A checklist for testing measurement invariance. European Journal of Developmental Psychology, 9, 486–492. Watson, D.C. (2015). Materialism and the five-factor model of personality: A facet-level analysis. North American Journal of Psychology, 17(1), 133-150. Yeniaras, V. (2016). Unpacking the relationship between materialism, status consumption and attitude to debt. Journal of Islamic Marketing, 7(2), 232–247.

INFLUENCE OF MATERIALISM AND STATUS CONSUMPTION ON SOUTH AFRICAN GENERATION Y STUDENTS’ ATTITUDE TOWARDS MONEY AND CREDIT, AND CREDIT INTENTIONS

Yıl 2020, Cilt: 12 Sayı: 1, 113 - 129, 19.02.2020

Öz

As part of Generation Y, university students are often of particular interest to marketers targeting the Youth in that a tertiary qualification is generally synonymous with a high future earning potential. This student segment is also highly coveted by credit providers and, in South Africa, there are indications that they are increasingly being targeted with credit products. Unfortunately, research indicates that up to 50 percent of credit-active 18 to 26 year-old consumers are battling to pay their debts. This makes it important to understand how students’ attitudes and values influence their current and future credit use. As such, this study aimed to determine the influence of materialism and status consumption on South African Generation Y students’ attitude towards money and credit, and credit intentions. Data were collected using a self-reporting questionnaire from a convenience sample of 630 Generation Y students registered at four higher education campuses. Data analysis comprised exploratory and confirmatory factor analysis, reliability and construct validity analysis, and path analysis. Confirmatory factor analysis affirmed a five-factor model, which exhibited internal-consistency and composite reliability, construct validity and acceptable model fit. The results of the subsequent path analysis infer that Generation Y students’ materialism and status consumption tendencies are significant predictors of their attitude towards money, which, in turn, is a significant predictor of their attitude towards credit and future credit intentions. The findings suggest that materialistic and status consumption tendencies, together with a love for money contribute to Generation Y students’ positive attitude towards credit and fosters their future credit usage intentions. Whilst this is no doubt good news for credit providers, it is incumbent upon Government, higher education institutions and, indeed, credit providers to educate the Youth concerning the responsible use of credit.

Kaynakça

  • Absa. (2018). Credit and mortgage advances 30 May 2018. http://www.ghostdigest.com/resources/19289. Accessed 2019/07/12. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211. Baum, S. (2017). Student Debt: Good, Bad, and Misunderstood. Change: The Magazine of Higher Learning, 49(3), 60-70. Bevan-Dye, A.L. & Akpojivi, U. (2016). South African Generation Y students’ self-disclosure on Facebook. South African Journal of Psychology, 46(1), 114-129. Bevan-Dye, A.L. & Surujlal, J. (2011). Attitude towards materialism in sport and materialism tendencies amongst black Generation Y students. African Journal for Physical, Health Education, Recreation and Dance (AJPHERD), September 2011 (Supplement 1), 43-55. Braunsberger, K., Lucas, L.A. & Roach, D. (2005). Evaluating the efficacy of credit card regulation. International Journal of Bank Marketing, 23, 237–254. Byrne, B.M. (2010). Structural equation modelling with AMOS: Basic concepts, applications, and programming. New York, NY: Routledge. Chan, S.F., Chau, A.W. & Chan, K.Y. (2012). Financial knowledge and aptitudes: Impacts on college students’ well-being. College Student Journal, 46, 114–132. Chipp, K., Kleyn, N., & Manzi, T. (2011). Catch Up and Keep Up: Relative Deprivation and Conspicuous Consumption in an Emerging Market. Journal of International Consumer Marketing, 23(2), 117-134. Davies, E. & Lea, S E.G. (1995). Student attitudes to student debt. Journal of Economic Psychology, 16, 663-679. Duh, H.I. (2014). Application of the human capital life-course theory to understand Generation Y South Africans’ money attitudes. Journal of Economics and Behavioural Studies, 6(12), 974-985. Duh, H.I., Benmoyal-Bouzaglo, S., Moschis, G.P. & Smaoui, L. (2014). Examination of young adults’ materialism in France and South Africa using two life-course theoretical perspectives. Journal of Family and Economic Issues, 36(2), 251–262. Eastman, J.K., Goldsmith, R.E. & Flynn, L.R. (1999). Status consumption in consumer behaviour: scale development and validation. Journal of Marketing Theory and Practice, 7, 41-52. Enca. (2013). Report indicates spiralling student debt. https://www.enca.com/money/report-indicates-spiraling-student-debt2014 Accessed 2019/07/12. Accessed 2019/07/12. Enca. (2017). Middle class is buckling under debt: survey. http://www.enca.com/money/ middle-class-is-buckling-under-debt-survey. Accessed 2019/07/12. Ferreira, K. (2017). Analysis: How indebted consumers are stretching SA to its limits. https://www.businesslive.co.za/bd/economy/2017-09-12-indebted-consumers-on-a-credit-knife-edge/ Accessed 2019/07/12. Field, A. (2009). Discovering statistics using SPSS. 3rd ed. London: Sage. Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley. Gerasimova, V. & Mokichev, S. (2015). The university as a center of concentration of knowledge and reproduction of the intellectual elite. Procedia - Social and Behavioral Sciences, 191, 2618 – 2621. Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E. (2010). Multivariate data analysis: A global perspective. 7th ed. Upper Saddle River, NJ: Pearson. Harnish, R.J., Bridges, K.R., Nataraajan, R., Gump, J.T. & Carson, A.E. (2018). The impact of money attitudes and global life satisfaction on the maladaptive pursuit of consumption. Psychology and Marketing, 35, 189–196. Khare, A. (2014). Money attitudes, materialism, and compulsiveness: Scale development and validation. Journal of Global Marketing, 27, 30 – 45. Kim, H., Callan, M.J., Gheorghiu, A.I. & Matthews, W.J. (2017). Social comparison, personal relative deprivation, and materialism. British Journal of Social Psychology, 56, 373–392. Lamprecht, I. (2018). Why economic growth continues to disappoint. https://www. moneyweb.co.za/news/economy/why-economic-growth-continues-to-disappoint/. Accessed 2019/07/12. Livingstone, S.M. & Lunt, P.K. (1992). Predicting personal debt and debt repayment: Psychological, social and economic determinants. Journal of Economic Psychology, 13(1), 111-134. Malhotra, N.K. (2010). Marketing research: An applied orientation. 6th ed. Upper Saddle River, NJ: Pearson. Norvilitis, J.M. & Mao, Y. (2013). Attitudes towards credit and finances among college students in China and the United States. International Journal of Psychology, 48(3), 389–398. Nzukuma, K. (2017). Everyone knows how Gordhan feels. https://m.fin24.com/ Budget/Budget-and-Economy/everyone-knows-how-gordhan-feels-20170307. Accessed 2019/07/12. Pallant, J. (2010). SPSS survival manual. 4th Ed. New York, NY: McGraw-Hill. Pereira, M.C. & Coelho, F. (2019). Mindfulness, money attitudes, and credit. Journal of Consumer Affairs, 53(2), 424–454 Pettit, N. C, & Sivanathan, N. (2011). The plastic trap: Self threat drives credit usage and status consumption. Social Psychological and Personality Science, 2(2), 146–153. Phau, I. & Woo, C. (2008). Understanding compulsive buying tendencies among young Australians: the roles of money attitude and credit card usage. Journal of Marketing Intelligence and Planning, 26(5), 441-60. Richins, M.L. & Dawson, S. (1990). Measuring material values: A preliminary report of scale development. Advances in Consumer Research, 17, 169-175. Richins, M.L. & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19 (3), 303–316. INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND HUMANITY STUDIES Vol 12, No 1, 2020 ISSN: 1309-8063 (Online) 129 Robb, C.A. & Sharpe, D.L. (2009). Effect of personal financial knowledge on college students’ credit card behaviour. Journal of Financial Counselling and Planning, 20, 25–43. Stevens, J. (2002). Applied multivariate statistics for the social sciences. 4th ed. Mahwah, NJ: Lawrence Erlbaum Associates Publishers. Student Village. (2017). Student spend report 2017: Brand generation buying experiences. https://studentvillage.co.za/student-marketing/student-spend-report-2017-brand-generation-buying-experiences-2/. Accessed 2019/07/12. Tang, T.L.P. & Chiu, R.K. (2003). Income, money ethic, pay satisfaction, commitment, and unethical behavior: Is the love of money the root of evil for Hong Kong managers? Journal of Business Ethics, 46(1), 13–30. Thomas, S. (2015). Household savings: A growing crisis. http://www.financialmail. co.za/moneyinvesting/2015/07/30/household-savings-a-growing-crisis. Accessed 2019/07/12. Van de Schoot, R., Lugtig, P., & Hox, J. (2012). A checklist for testing measurement invariance. European Journal of Developmental Psychology, 9, 486–492. Watson, D.C. (2015). Materialism and the five-factor model of personality: A facet-level analysis. North American Journal of Psychology, 17(1), 133-150. Yeniaras, V. (2016). Unpacking the relationship between materialism, status consumption and attitude to debt. Journal of Islamic Marketing, 7(2), 232–247.
Toplam 1 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Araştırma Makalesi
Yazarlar

Pj Van Schalkwyk Bu kişi benim

Ayesha Lian Bevan-dye Bu kişi benim

Yayımlanma Tarihi 19 Şubat 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 12 Sayı: 1

Kaynak Göster

APA Van Schalkwyk, P., & Bevan-dye, A. L. (2020). INFLUENCE OF MATERIALISM AND STATUS CONSUMPTION ON SOUTH AFRICAN GENERATION Y STUDENTS’ ATTITUDE TOWARDS MONEY AND CREDIT, AND CREDIT INTENTIONS. International Journal of Social Sciences and Humanity Studies, 12(1), 113-129.
AMA Van Schalkwyk P, Bevan-dye AL. INFLUENCE OF MATERIALISM AND STATUS CONSUMPTION ON SOUTH AFRICAN GENERATION Y STUDENTS’ ATTITUDE TOWARDS MONEY AND CREDIT, AND CREDIT INTENTIONS. IJ-SSHS. Şubat 2020;12(1):113-129.
Chicago Van Schalkwyk, Pj, ve Ayesha Lian Bevan-dye. “INFLUENCE OF MATERIALISM AND STATUS CONSUMPTION ON SOUTH AFRICAN GENERATION Y STUDENTS’ ATTITUDE TOWARDS MONEY AND CREDIT, AND CREDIT INTENTIONS”. International Journal of Social Sciences and Humanity Studies 12, sy. 1 (Şubat 2020): 113-29.
EndNote Van Schalkwyk P, Bevan-dye AL (01 Şubat 2020) INFLUENCE OF MATERIALISM AND STATUS CONSUMPTION ON SOUTH AFRICAN GENERATION Y STUDENTS’ ATTITUDE TOWARDS MONEY AND CREDIT, AND CREDIT INTENTIONS. International Journal of Social Sciences and Humanity Studies 12 1 113–129.
IEEE P. Van Schalkwyk ve A. L. Bevan-dye, “INFLUENCE OF MATERIALISM AND STATUS CONSUMPTION ON SOUTH AFRICAN GENERATION Y STUDENTS’ ATTITUDE TOWARDS MONEY AND CREDIT, AND CREDIT INTENTIONS”, IJ-SSHS, c. 12, sy. 1, ss. 113–129, 2020.
ISNAD Van Schalkwyk, Pj - Bevan-dye, Ayesha Lian. “INFLUENCE OF MATERIALISM AND STATUS CONSUMPTION ON SOUTH AFRICAN GENERATION Y STUDENTS’ ATTITUDE TOWARDS MONEY AND CREDIT, AND CREDIT INTENTIONS”. International Journal of Social Sciences and Humanity Studies 12/1 (Şubat 2020), 113-129.
JAMA Van Schalkwyk P, Bevan-dye AL. INFLUENCE OF MATERIALISM AND STATUS CONSUMPTION ON SOUTH AFRICAN GENERATION Y STUDENTS’ ATTITUDE TOWARDS MONEY AND CREDIT, AND CREDIT INTENTIONS. IJ-SSHS. 2020;12:113–129.
MLA Van Schalkwyk, Pj ve Ayesha Lian Bevan-dye. “INFLUENCE OF MATERIALISM AND STATUS CONSUMPTION ON SOUTH AFRICAN GENERATION Y STUDENTS’ ATTITUDE TOWARDS MONEY AND CREDIT, AND CREDIT INTENTIONS”. International Journal of Social Sciences and Humanity Studies, c. 12, sy. 1, 2020, ss. 113-29.
Vancouver Van Schalkwyk P, Bevan-dye AL. INFLUENCE OF MATERIALISM AND STATUS CONSUMPTION ON SOUTH AFRICAN GENERATION Y STUDENTS’ ATTITUDE TOWARDS MONEY AND CREDIT, AND CREDIT INTENTIONS. IJ-SSHS. 2020;12(1):113-29.