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Aroncyzk. M. (2008). “Living the Brand”: Nationality, Globality and the Identity Strategies of Nation Branding
Consultants. International Journal of Communication. 41-65. ASK (2012) Census 2011 (online) ask.rks-gov.net/media/2129/estimation-of-kosovo-population-2011.pdf (accessed January 16, 2017).
Brencis, A. & Ikkala, J. (2013). Sports as a component of nation branding initiatives: The case of Latvia. The Marketing Review. Vol. 13, No. 3. 241-254.
Country Brand Index 2014-2015. Future Brand: The creative future company.
Dinnie, K. (2008). Nation Branding: Concept, Issues, Practices. Burlington: Elsevier.
Dinnie, K. (2008). JAPAN’S Nation Branding: Recent evolution and potential future paths. Journal of Current Japanese Affairs.
Hansen, T. (2010). Australia’s image in Denmark - How to measure a nation-brand image? Copenhagen Business School.
Kaneva, N. (2011). Nation Branding: Toward an Agenda for Critical Research. International Journal of Communication. 117–141.
Miazhevich, G. (2012). Ukrainian Nation Branding Off-line and Online: Verka Serduchka at the Eurovision Song
Pătraşcu, C. (2014). The politics of image and nation branding in post- communist countries. Branding policies in
Romania. Public Administration & Regional Studies. No.1 (13). 40-50. Vujacˇic. L. (2013). Madonna, Glamour and Politics: Nation Branding and Pop Concerts in the Promotion of
Montenegro as an Elite Tourist Destination. History and Anthropology. Vol. 24, No. 1, 153–165.
COUNTRY BRANDING – YOUNG EUROPEANS CAMPAIGN, CASE OF KOSOVO
Country Branding as a concept is being used largely to explain a process that in fact only merely elucidates it. While researching about branding and its application in the case of “Young Europeans” campaign in Kosovo, the campaign was part of the advertising plan, the visual side of the campaign, propaganda and public relations. Majority of the respondents said that they do not think the “Young Europeans” campaign will change the image of Kosovo. This image of Kosovo helps the entrepreneurial attitude and environment. It is important to mention that small percentage of respondents identified themselves with the campaign even though the campaign was about young people as a country asset. Further research is suggested to improve strategic nation branding that will be both technical economic development and cultural in its promotion
Anholt, S. “Anholt-GMI Nation Brands Index,” 2006 Q4 General Report, 2006, www.nationbrandsindex.com.
Anhold, S. (2006). Beyond the Nation Brand: The role of image and identity in internacional relations. Nation Brand.
Aroncyzk. M. (2008). “Living the Brand”: Nationality, Globality and the Identity Strategies of Nation Branding
Consultants. International Journal of Communication. 41-65. ASK (2012) Census 2011 (online) ask.rks-gov.net/media/2129/estimation-of-kosovo-population-2011.pdf (accessed January 16, 2017).
Brencis, A. & Ikkala, J. (2013). Sports as a component of nation branding initiatives: The case of Latvia. The Marketing Review. Vol. 13, No. 3. 241-254.
Country Brand Index 2014-2015. Future Brand: The creative future company.
Dinnie, K. (2008). Nation Branding: Concept, Issues, Practices. Burlington: Elsevier.
Dinnie, K. (2008). JAPAN’S Nation Branding: Recent evolution and potential future paths. Journal of Current Japanese Affairs.
Hansen, T. (2010). Australia’s image in Denmark - How to measure a nation-brand image? Copenhagen Business School.
Kaneva, N. (2011). Nation Branding: Toward an Agenda for Critical Research. International Journal of Communication. 117–141.
Miazhevich, G. (2012). Ukrainian Nation Branding Off-line and Online: Verka Serduchka at the Eurovision Song
Pătraşcu, C. (2014). The politics of image and nation branding in post- communist countries. Branding policies in
Romania. Public Administration & Regional Studies. No.1 (13). 40-50. Vujacˇic. L. (2013). Madonna, Glamour and Politics: Nation Branding and Pop Concerts in the Promotion of
Montenegro as an Elite Tourist Destination. History and Anthropology. Vol. 24, No. 1, 153–165.
Lımanı, E. (2018). COUNTRY BRANDING – YOUNG EUROPEANS CAMPAIGN, CASE OF KOSOVO. International Journal of Social Sciences and Interdisciplinary Studies, 3(1), 80-90.
AMA
Lımanı E. COUNTRY BRANDING – YOUNG EUROPEANS CAMPAIGN, CASE OF KOSOVO. International Journal of Social Sciences and Interdisciplinary Studies. Ocak 2018;3(1):80-90.
Chicago
Lımanı, Emıra. “COUNTRY BRANDING – YOUNG EUROPEANS CAMPAIGN, CASE OF KOSOVO”. International Journal of Social Sciences and Interdisciplinary Studies 3, sy. 1 (Ocak 2018): 80-90.
EndNote
Lımanı E (01 Ocak 2018) COUNTRY BRANDING – YOUNG EUROPEANS CAMPAIGN, CASE OF KOSOVO. International Journal of Social Sciences and Interdisciplinary Studies 3 1 80–90.
IEEE
E. Lımanı, “COUNTRY BRANDING – YOUNG EUROPEANS CAMPAIGN, CASE OF KOSOVO”, International Journal of Social Sciences and Interdisciplinary Studies, c. 3, sy. 1, ss. 80–90, 2018.
ISNAD
Lımanı, Emıra. “COUNTRY BRANDING – YOUNG EUROPEANS CAMPAIGN, CASE OF KOSOVO”. International Journal of Social Sciences and Interdisciplinary Studies 3/1 (Ocak 2018), 80-90.
JAMA
Lımanı E. COUNTRY BRANDING – YOUNG EUROPEANS CAMPAIGN, CASE OF KOSOVO. International Journal of Social Sciences and Interdisciplinary Studies. 2018;3:80–90.
MLA
Lımanı, Emıra. “COUNTRY BRANDING – YOUNG EUROPEANS CAMPAIGN, CASE OF KOSOVO”. International Journal of Social Sciences and Interdisciplinary Studies, c. 3, sy. 1, 2018, ss. 80-90.
Vancouver
Lımanı E. COUNTRY BRANDING – YOUNG EUROPEANS CAMPAIGN, CASE OF KOSOVO. International Journal of Social Sciences and Interdisciplinary Studies. 2018;3(1):80-9.