COVID-19 Aşı Haberlerinin Medya Söylemi: Fox TV Ana Haber Örneği

Öz

Bu çalışma, COVID-19 pandemisi sürecinde Türkiye’de ana akım medyanın özellikle COVID-19 aşıları hakkındaki haber söylemlerini incelemeyi amaçlamaktadır. Dünya Sağlık Örgütü’nün 11 Mart 2020’de pandemiyi ilan etmesiyle birlikte, küresel ölçekte olduğu gibi Türkiye’de de medya gündeminin önemli bir kısmı COVID-19 ve aşılama süreçlerine odaklanmıştır. Pandemi döneminde medya, sağlık otoritelerinin ve bilim insanlarının açıklamalarını kamuoyuna aktarırken, aynı zamanda belirli bir söylem çerçevesi içinde kamu algısını yönlendiren bir araç haline gelmiştir. Bu bağlamda çalışma, 1 Aralık 2020 - 1 Ekim 2021 tarihleri arasında Fox TV Ana Haber Bülteni’nde yayınlanan COVID-19 aşılarıyla ilgili haberleri eleştirel söylem analizi yöntemi ile incelemektedir. Çalışmada, Fox TV’nin haber söylemlerinde devlet politikaları ve bilimsel otoritelerle paralel biçimde, aşılamayı teşvik eden, aşı karşıtı veya temkinli yaklaşımlara ise sınırlı yer veren bir yayın çizgisi benimsediği tespit edilmiştir. Ayrıca, medya söylemlerinin bilimsel bilgi, sermaye ilişkileri ve kamu yararı arasındaki gerilimi görünmez kıldığı; haber metinlerinin ideolojik yönlendirmeleri destekleyen bir dil inşa ettiği sonucuna ulaşılmıştır. Bu doğrultuda çalışma, medya söyleminin pandemi döneminde kamu algısı, güven ilişkileri ve toplumsal sağlık politikaları üzerindeki etkilerini tartışmayı amaçlamaktadır.

Anahtar Kelimeler

• COVID-19
• medya
• Fox TV
• eleştirel söylem analizi
• aşı haberleri
• ideoloji

Media Discourse on COVID-19 Vaccine News: The Case of Fox TV Main News Bulletin

Öz

This study investigates the representation of COVID-19 vaccine-related news in Turkish mainstream media during the pandemic, focusing specifically on the Fox TV main news bulletin. Following the World Health Organization’s declaration of COVID-19 as a global pandemic on March 11, 2020, the global and national media agenda became dominated by pandemic-related issues, particularly vaccination processes. During this period, the media not only transmitted information from governmental authorities and health experts but also functioned as a discursive tool that shaped public perception within specific ideological frameworks. Adopting the Critical Discourse Analysis (CDA) method, this research examines news reports broadcast on Fox TV between December 1, 2020, and October 1, 2021. The findings reveal that Fox TV largely aligned its coverage with the official discourse of the state and scientific authorities, emphasizing vaccine advocacy while marginalizing or excluding critical and skeptical perspectives. This alignment suggests a discursive construction that reinforces dominant ideologies and obscures the tensions between scientific authority, capital interests, and public welfare. Ultimately, the study argues that the media’s discursive strategies during the pandemic contributed to shaping public trust, influencing perceptions of scientific legitimacy, and redefining the relationship between media, power, and public health communication. The analysis highlights how the intertwining of media discourse, political power, and economic interests produced a one-dimensional narrative of the pandemic that privileged institutional voices over pluralistic debate.

Anahtar Kelimeler

• COVID-19
• media discourse
• Fox TV
• Critical Discourse Analysis
• vaccine coverage
• ideology
• public communication

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