Political advertisements are one of the most important tools of the political campaign process. Politicians frequently use political advertisements, especially during the election period so as to create a change of attitude on voters. Therefore, it is important to analyze the underlying text of political advertising, which has the purpose of adopting a certain view. In this study, political commercial films “The Right Will Be Found on June 23” published by CHP and “Work Belongs to Competent And Decision Belongs to People” published by AK Parti before the İstanbul Mayor Elections repeated on June 23 were analyzed with semiotic analysis method, which is frequently used in political advertising analysis. Primarily, the commercial films, which were used as a political communication method by the prominent presidential candidates. Ekrem İmamoğlu and Binali Yıldırım for İstanbul İstanbul election, were described in general, and the narrative structure was examined. Then, the main contrasts in the advertisement were revealed under the title of explanation and the showing-show analysis, which contributes to the explanation of the advertisement, was made. Finally, based on all the data obtained, the messages that the candidates want to give in the ads were compared.
: 2 Şubat 2021
|APA||Sağlık, G . (2021). Siyasal İletişim Yöntemi Olarak Siyasal Reklamların Göstergebilimsel Analizi: 23 Haziran 2019 Seçimi CHP ve AK Parti Örnekleri . Maltepe Üniversitesi İletişim Fakültesi Dergisi , 7 (2) , 207-227 . Retrieved from https://dergipark.org.tr/tr/pub/iled/issue/60241/767370|