Artificial intelligence culture and reproduction of popular culture through artificial intelligence: A research on the visual content production generated with artificial intelligence
Öz
In the literature, although the concept of artificial intelligence (AI) is frequently researched in the fields of engineering, and also examined by social scientists, it has been seen a lack of definition regarding AI’s role in the production of cultural creative content. In this direction, the study has aimed to present an approach suggesting that content generated with AI creates its own unique culture; the term “artificial intelligence (AI) culture” has been chosen to understand this cultural foundation. Additionally, the study has scrutinized the commodity circulation of AI culture expressed in the study from the perspective of critical political economy. In the study, in line with qualitative and quantitative research methods, the grounded theory research design within the scope of exploratory content analysis and the method of reaching from concrete theory to grounded theory have been used. In the study, visual contents generated with AI shared on Instagram have been analyzed. In line with the definition of the concept of “AI culture” and the research findings, it has been observed that the content produced with AI creates a dynamic cultural system, and that popular culture is also reproduced within this system.
Anahtar Kelimeler
artificial intelligence, artificial intelligence culture, culture and dijital transformation, culture ındustry, popular culture
Kaynakça
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