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MOTİON GRAPHİCS EVRİMİNDE BUCK STUDİO VE "METAMORPHOSİS" ÜZERİNE BİR İNCELEME

Yıl 2025, Cilt: 5 Sayı: 2, 1062 - 1086, 30.12.2025

Sajjad Sabour , Kübra Şahin Çeken

Öz

Motion graphics, 1950'lı yıllardan itibaren Saul Bass gibi öncü tasarımcıların sinema jenerikleri ve televizyon grafiklerinde kullanılan basit animasyonlarla başlamıştır. Bass’ın "The Man with the Golden Arm" ve "Anatomy of a Murder" gibi çalışmaları, hareketli görsellerin hikâye anlatımı üzerindeki etkisini gözler önüne sermiştir. Günümüzde dijital tasarımın en dinamik dallarından biri haline gelen Motion graphics adıyla bilinen hareketli şekiller ve yazılardan oluşan bir sanat formudur. Hareketli grafikler ile hikâye anlatıcılığı sayesinde hem ürün tasarımı hem de hizmet noktasında alımlayıcıya ulaşan bir formdur. Teknolojik ilerlemelerle birlikte 2D ve 3D animasyon tekniklerinin entegrasyonu, hikâye anlatıcılığına yenilikçi bir boyut kazandırmıştır.
Bu araştırmada; Buck Studio’nun evrensel dili, hikâye anlatıcılığı ile bir firmayı alımlayıcıya sunma şeklini irdelemektedir. Buck Studio’yu diğer firmalardan ayıran Motion graphics alanında önderlik etmesidir. Çalışmanın amacı, studio’nun “Metamorphosis” adlı projesinde dönüşüm ve evrim temalarını işleme şeklini göstermektir. Stüdyonun kullandığı sofistike tasarım dili, hareket ritmi ve güçlü görsel kompozisyonlar, motion graphics’in modern sınırlarını ve hikâye anlatımı potansiyelini vurgulamaktadır. Bu çalışma, 'Metamorphosis' projesini estetik ve teknik unsurlar açısından detaylı bir şekilde incelemektedir.

Anahtar Kelimeler

Motion Graphics Buck Studio Metamorphosis.

Kaynakça

  • Anderson, M. (2013). The evolution of motion graphics and animation: How technology has transformed the industry. Motion Works. Retrieved April 3, 2025, from https://www.motionworks.com.au/the-evolution-of-motion-graphics-and-animation-how-technology-has-transformed-the-industry
  • Barnes, S. R. (2017). Studies in the efficacy of motion graphics: The impact of narrative structure on exposition. Digital Journalism, 5(10), 1260–1280. https://doi.org/10.1080/21670811.2017.1279020
  • Betancourt, M. (2013). The history of motion graphics: From avant-garde to industry in the United States. Animation Studies, 8. Retrieved April 3, 2025, from https://oldjournal.animationstudies.org/joao-paulo-amaral-schlittler-motion-graphics-and-animation/
  • Buck Studio. (2012). Metamorphosis motion graphic projesi. Retrieved April 3, 2025, from https://buck.co/work/goodbooks
  • Das, S. (2024). The impact of motion graphics in modern branding and marketing. International Journal of Innovative Science and Research Technology, 9(2), 993. https://doi.org/10.5281/zenodo.10700573
  • Furniss, M. (1998). Art in motion: Animation aesthetics. Indiana University Press.
  • Geng, L. (2016). Study of the motion graphic design at the digital age. In Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education (pp. 761–763). Atlantis Press. https://doi.org/10.2991/icadce-16.2016.183
  • Krasner, J. (2010). Motion graphic design: Applied history and aesthetics. Focal Press. Retrieved April 3, 2025, from https://www.taylorfrancis.com/books/mono/10.4324/9780240824703/motion-graphic-design-jon-krasner
  • Krasner, J. S. (2013). A brief history of motion graphics. In Motion graphic design: Applied history and aesthetics (pp. 1–12). Focal Press. https://doi.org/10.4324/9780240824703-1
  • Motionographer. (2012, March 26). [Interview] Buck: Good Books “Metamorphosis”. Retrieved April 3, 2025, from https://motionographer.com/2012/03/26/interview-buck-good-books-metamorphosis/
  • Motionographer. (2020). Trends in motion graphics. Retrieved April 3, 2025, from https://motionographer.com/ Russett, R., & Starr, C. (1988). Experimental animation: Origins of a new art. Da Capo Press.
  • Schlittler, J. P. A. (2015). Motion graphics and animation. Animation Studies Journal, 1(1), 1–15. Retrieved April 3, 2025, from https://oldjournal.animationstudies.org/joao-paulo-amaral-schlittler-motion-graphics-and-animation/
  • Tan, J. (2017). Evolution of art form of video animation design under the background of computer graphics system development. In DEStech Transactions on Social Science, Education and Human Science: 3rd International Conference on Social Science, Management and Economics (SSME 2017) (Paper 12947). https://doi.org/10.12783/dtssehs/ssme2017/12947
  • Thomas, F., & Johnston, O. (1995). The illusion of life: Disney animation. Disney Editions.
  • Thor, E. (2022). Good Books 2018–19. Buck Studio. Retrieved April 3, 2025, from https://buck.co
  • Whitney, J. (1980). Digital harmony: On the complementarity of music and visual art. McGraw-Hill.
  • Xue, T. (2023). The application of motion graphics in visual design. Art and Performance Letters, 4(8), 50–54. https://doi.org/10.23977/artpl.2023.040809

A REVİEW OF BUCK STUDİO AND "METAMORPHOSİS" İN THE EVOLUTİON OF MOTİON GRAPHİCS

Yıl 2025, Cilt: 5 Sayı: 2, 1062 - 1086, 30.12.2025

Sajjad Sabour , Kübra Şahin Çeken

Öz

Motion graphics, which began in the 1950s with pioneering designers like Saul Bass using simple animations in film credits and television graphics, has evolved into a dynamic form of art. Bass's works, such as The Man with the Golden Arm and Anatomy of a Murder, highlighted the impact of moving visuals on storytelling. Today, motion graphics, consisting of animated shapes and text, is one of the most dynamic branches of digital design. Through motion graphics, storytelling has become a form that reaches consumers in both product and service design. With technological advancements, the integration of 2D and 3D animation techniques has added an innovative dimension to storytelling.
This study examines the universal language of Buck Studio and how it presents a company to the audience through storytelling. What sets Buck Studio apart from other companies is its leadership in the field of motion graphics. The aim of this study is to demonstrate how the studio addresses themes of transformation and evolution in its Metamorphosis project. The studio’s sophisticated design language, motion rhythm, and powerful visual compositions emphasize the modern boundaries of motion graphics and the potential for storytelling. This study provides a detailed analysis of the Metamorphosis project in terms of aesthetic and technical elements.

Anahtar Kelimeler

Motion Graphics Buck Studio Metamorphosis.

Kaynakça

  • Anderson, M. (2013). The evolution of motion graphics and animation: How technology has transformed the industry. Motion Works. Retrieved April 3, 2025, from https://www.motionworks.com.au/the-evolution-of-motion-graphics-and-animation-how-technology-has-transformed-the-industry
  • Barnes, S. R. (2017). Studies in the efficacy of motion graphics: The impact of narrative structure on exposition. Digital Journalism, 5(10), 1260–1280. https://doi.org/10.1080/21670811.2017.1279020
  • Betancourt, M. (2013). The history of motion graphics: From avant-garde to industry in the United States. Animation Studies, 8. Retrieved April 3, 2025, from https://oldjournal.animationstudies.org/joao-paulo-amaral-schlittler-motion-graphics-and-animation/
  • Buck Studio. (2012). Metamorphosis motion graphic projesi. Retrieved April 3, 2025, from https://buck.co/work/goodbooks
  • Das, S. (2024). The impact of motion graphics in modern branding and marketing. International Journal of Innovative Science and Research Technology, 9(2), 993. https://doi.org/10.5281/zenodo.10700573
  • Furniss, M. (1998). Art in motion: Animation aesthetics. Indiana University Press.
  • Geng, L. (2016). Study of the motion graphic design at the digital age. In Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education (pp. 761–763). Atlantis Press. https://doi.org/10.2991/icadce-16.2016.183
  • Krasner, J. (2010). Motion graphic design: Applied history and aesthetics. Focal Press. Retrieved April 3, 2025, from https://www.taylorfrancis.com/books/mono/10.4324/9780240824703/motion-graphic-design-jon-krasner
  • Krasner, J. S. (2013). A brief history of motion graphics. In Motion graphic design: Applied history and aesthetics (pp. 1–12). Focal Press. https://doi.org/10.4324/9780240824703-1
  • Motionographer. (2012, March 26). [Interview] Buck: Good Books “Metamorphosis”. Retrieved April 3, 2025, from https://motionographer.com/2012/03/26/interview-buck-good-books-metamorphosis/
  • Motionographer. (2020). Trends in motion graphics. Retrieved April 3, 2025, from https://motionographer.com/ Russett, R., & Starr, C. (1988). Experimental animation: Origins of a new art. Da Capo Press.
  • Schlittler, J. P. A. (2015). Motion graphics and animation. Animation Studies Journal, 1(1), 1–15. Retrieved April 3, 2025, from https://oldjournal.animationstudies.org/joao-paulo-amaral-schlittler-motion-graphics-and-animation/
  • Tan, J. (2017). Evolution of art form of video animation design under the background of computer graphics system development. In DEStech Transactions on Social Science, Education and Human Science: 3rd International Conference on Social Science, Management and Economics (SSME 2017) (Paper 12947). https://doi.org/10.12783/dtssehs/ssme2017/12947
  • Thomas, F., & Johnston, O. (1995). The illusion of life: Disney animation. Disney Editions.
  • Thor, E. (2022). Good Books 2018–19. Buck Studio. Retrieved April 3, 2025, from https://buck.co
  • Whitney, J. (1980). Digital harmony: On the complementarity of music and visual art. McGraw-Hill.
  • Xue, T. (2023). The application of motion graphics in visual design. Art and Performance Letters, 4(8), 50–54. https://doi.org/10.23977/artpl.2023.040809

Yıl 2025, Cilt: 5 Sayı: 2, 1062 - 1086, 30.12.2025

Sajjad Sabour , Kübra Şahin Çeken

Öz

Kaynakça

  • Anderson, M. (2013). The evolution of motion graphics and animation: How technology has transformed the industry. Motion Works. Retrieved April 3, 2025, from https://www.motionworks.com.au/the-evolution-of-motion-graphics-and-animation-how-technology-has-transformed-the-industry
  • Barnes, S. R. (2017). Studies in the efficacy of motion graphics: The impact of narrative structure on exposition. Digital Journalism, 5(10), 1260–1280. https://doi.org/10.1080/21670811.2017.1279020
  • Betancourt, M. (2013). The history of motion graphics: From avant-garde to industry in the United States. Animation Studies, 8. Retrieved April 3, 2025, from https://oldjournal.animationstudies.org/joao-paulo-amaral-schlittler-motion-graphics-and-animation/
  • Buck Studio. (2012). Metamorphosis motion graphic projesi. Retrieved April 3, 2025, from https://buck.co/work/goodbooks
  • Das, S. (2024). The impact of motion graphics in modern branding and marketing. International Journal of Innovative Science and Research Technology, 9(2), 993. https://doi.org/10.5281/zenodo.10700573
  • Furniss, M. (1998). Art in motion: Animation aesthetics. Indiana University Press.
  • Geng, L. (2016). Study of the motion graphic design at the digital age. In Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education (pp. 761–763). Atlantis Press. https://doi.org/10.2991/icadce-16.2016.183
  • Krasner, J. (2010). Motion graphic design: Applied history and aesthetics. Focal Press. Retrieved April 3, 2025, from https://www.taylorfrancis.com/books/mono/10.4324/9780240824703/motion-graphic-design-jon-krasner
  • Krasner, J. S. (2013). A brief history of motion graphics. In Motion graphic design: Applied history and aesthetics (pp. 1–12). Focal Press. https://doi.org/10.4324/9780240824703-1
  • Motionographer. (2012, March 26). [Interview] Buck: Good Books “Metamorphosis”. Retrieved April 3, 2025, from https://motionographer.com/2012/03/26/interview-buck-good-books-metamorphosis/
  • Motionographer. (2020). Trends in motion graphics. Retrieved April 3, 2025, from https://motionographer.com/ Russett, R., & Starr, C. (1988). Experimental animation: Origins of a new art. Da Capo Press.
  • Schlittler, J. P. A. (2015). Motion graphics and animation. Animation Studies Journal, 1(1), 1–15. Retrieved April 3, 2025, from https://oldjournal.animationstudies.org/joao-paulo-amaral-schlittler-motion-graphics-and-animation/
  • Tan, J. (2017). Evolution of art form of video animation design under the background of computer graphics system development. In DEStech Transactions on Social Science, Education and Human Science: 3rd International Conference on Social Science, Management and Economics (SSME 2017) (Paper 12947). https://doi.org/10.12783/dtssehs/ssme2017/12947
  • Thomas, F., & Johnston, O. (1995). The illusion of life: Disney animation. Disney Editions.
  • Thor, E. (2022). Good Books 2018–19. Buck Studio. Retrieved April 3, 2025, from https://buck.co
  • Whitney, J. (1980). Digital harmony: On the complementarity of music and visual art. McGraw-Hill.
  • Xue, T. (2023). The application of motion graphics in visual design. Art and Performance Letters, 4(8), 50–54. https://doi.org/10.23977/artpl.2023.040809
Toplam 17 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Grafik Tasarımı
Bölüm Araştırma Makalesi
Yazarlar

Sajjad Sabour

Kübra Şahin Çeken

Gönderilme Tarihi 12 Eylül 2025
Kabul Tarihi 19 Aralık 2025
Yayımlanma Tarihi 30 Aralık 2025
Yayımlandığı Sayı Yıl 2025 Cilt: 5 Sayı: 2

Kaynak Göster

APA Sabour, S., & Şahin Çeken, K. (2025). MOTİON GRAPHİCS EVRİMİNDE BUCK STUDİO VE "METAMORPHOSİS" ÜZERİNE BİR İNCELEME. İnsanat Sanat Tasarım ve Mimarlık Araştırmaları Dergisi, 5(2), 1062-1086.