Determination of Information Technology Strategic Operation on Health Insurance Brand in Kermanshah State

Yıl 2017, Cilt: 3 Sayı: 1, 19 - 26, 30.06.2017

Bijan Rezayı Javad Amırı

Öz

The aim of this study was to
evaluate the effectiveness of the implementation of strategic IT Kermanshah
Province on brand of health insurance. This study is an applied research in
terms of aims and is a descriptive study in terms of methodology and from
correlation of data collection method is a quantitative method. The population
includes all Health insurance users and employers in Kermanshah during 2015
that are 120 people and all customers of this insurance that because of
unavailability considered as infinite. Static sample
according to population and using Morgan and Korjesi table determined 92
employers and 384 customers. 
Measuring instruments and IT strategy, IT inventory Davis from
Sheikhshahi and Olomi Research (2007), and means of measuring brand image,
Kampdrsad questionnaire (2001) respectively. Statistical methods included descriptive
statistics and inferential statistics (Kolmogorov - Smirnov test, Pearson
correlation and regression). The results showed that the strategic impact of
information technology on brand image. The perceived usefulness, ease of
understanding, attitude towards information technology and use of technology
are improving brand image. The component easy to understand has the greatest
impact on brand image.

Anahtar Kelimeler

Information technology strategic, organizational image of brand

Kaynakça

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