New Social Practices of Audiences: Community Engagement in Filmmaking

Yıl 2018, Cilt: 4 Sayı: 2, 365 - 379, 29.12.2018

Seda Aktaş

Öz

Cinema
has gone through various
stages in becoming a locus for collective production throughout its existence. Due
to new technologies and changes in users’ social practices, that cinema is the
product of the film director is no longer the main conviction about cinema. The
opportunity to participate in production processes, thanks to the opportunities
provided by new media, has shifted the focus from the director to the audience.
This has brought up the opportunity for self-expression across various
communities in different parts of the world. This medium is considered to be a
new sphere in which various groups have the chance to get involved in the filmmaking
process.  In terms of users' engagement
with the media of their choice, individuals have gradually achieved more
control on the production and marketing processes in film industry. With the concept of “Community Filmmaking,” a
burgeoning common practice, means, as communities now have direct or indirect
access to mass participation in filmmaking. As a result of the changing
economic, social and cultural practices of present day, crowdsourcing has
become more widespread and available. This article traces the changing social practices
of audiences and new audience patterns due to their involvement in the
filmmaking process in terms of digitalization through the term crowdsourcing by
focusing on the collaborative process of this method.  In this article, the concepts of connectivity and collectivity
will be analyzed by two  specific examples.
First case is  “Life in a Day”, a crowdsourced
documentary that has been completed by the participation of 80.000 prosumers
from 192 nations. The second case is “Transformers Premake,” which is described
as a desktop documentary, discusses the changing form and aesthetic in
filmmaking in addition to the production method, all of which relate to users'
engagement and crowdsourcing. 

Anahtar Kelimeler

Community Filmmaking, Engagement, Crowdsourcing

Kaynakça

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