BibTex RIS Kaynak Göster

Yıl 2012, Cilt: 2 Sayı: 3, 156 - 164, 01.09.2012

Paul Adjei Kwakwa

https://izlik.org/JA55FW28CW

Öz

Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana

Yıl 2012, Cilt: 2 Sayı: 3, 156 - 164, 01.09.2012

Paul Adjei Kwakwa

https://izlik.org/JA55FW28CW

Öz

This work looked at the use of mobile technology among entrepreneurs/managers of micro and small scale businesses in the Akuapem North district of Ghana. The major findings were that entrepreneurs/business managers would use more than one mobile phone and/or subscribed to more than one network in order to make affordable calls, to enjoy excellent service from other network providers, for business purposes, security reasons and to have a place for their many contact numbers. Apart from marketing/sales purposes, the managers/entrepreneurs used phone for the gathering of information, for product delivery/procurement and managing internal affairs among others. A Chi square test confirmed that mobile phone has helped businesses improve customer services, improve communication with suppliers/customers, open up new branch, keep up with competitors and help increase profit. However, the respondents identified a number of occasional challenges such as no reception, poor sound/breaking up of sound and calls ending unexpectedly.

Anahtar Kelimeler

Mobile phones Semi-rural Ghana MSEs

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA52TN34NV
Yazarlar

Paul Adjei Kwakwa Bu kişi benim

Yayımlanma Tarihi 1 Eylül 2012
IZ https://izlik.org/JA55FW28CW
Yayımlandığı Sayı Yıl 2012 Cilt: 2 Sayı: 3

Kaynak Göster

APA Kwakwa, P. A. (2012). Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana. International Review of Management and Marketing, 2(3), 156-164. https://izlik.org/JA55FW28CW
AMA 1.Kwakwa PA. Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana. IRMM. 2012;2(3):156-164. https://izlik.org/JA55FW28CW
Chicago Kwakwa, Paul Adjei. 2012. “Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana”. International Review of Management and Marketing 2 (3): 156-64. https://izlik.org/JA55FW28CW.
EndNote Kwakwa PA (01 Eylül 2012) Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana. International Review of Management and Marketing 2 3 156–164.
IEEE [1]P. A. Kwakwa, “Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana”, IRMM, c. 2, sy 3, ss. 156–164, Eyl. 2012, [çevrimiçi]. Erişim adresi: https://izlik.org/JA55FW28CW
ISNAD Kwakwa, Paul Adjei. “Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana”. International Review of Management and Marketing 2/3 (01 Eylül 2012): 156-164. https://izlik.org/JA55FW28CW.
JAMA 1.Kwakwa PA. Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana. IRMM. 2012;2:156–164.
MLA Kwakwa, Paul Adjei. “Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana”. International Review of Management and Marketing, c. 2, sy 3, Eylül 2012, ss. 156-64, https://izlik.org/JA55FW28CW.
Vancouver 1.Paul Adjei Kwakwa. Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana. IRMM [Internet]. 01 Eylül 2012;2(3):156-64. Erişim adresi: https://izlik.org/JA55FW28CW