Bonus and Rebate: Perception of Exclusive GSM Dealers and Their Salesmen in Turkey

Melik Karabiyikoglu

EN

Bonus and Rebate: Perception of Exclusive GSM Dealers and Their Salesmen in Turkey

Öz

The aim of this paper is to study bonus and rebate for exclusive dealers in GSM sector in Turkey, for which operators and handset manufacturers provide special incentives to dealers for exceeding specific sales targets. They develop a theoretical model of dealers and manufacturer behavior based on observations about key aspects of the mobile phone market. The analysis provides important insights about sales bonus. For example, rebate is not preferred by the owners of dealers instead of bonuses. The authors find empirical support when they test the theoretical results.

Anahtar Kelimeler

Bonus, Rebate, Dealer Incentive, GSM Sector, Channel Support

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Melik Karabiyikoglu Bu kişi benim

Yayımlanma Tarihi

1 Eylül 2012

Gönderilme Tarihi

1 Eylül 2012

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2012 Cilt: 2 Sayı: 3

IZ

https://izlik.org/JA79UL59NA

Kaynak Göster

RIS / Bibtex

APA

Karabiyikoglu, M. (2012). Bonus and Rebate: Perception of Exclusive GSM Dealers and Their Salesmen in Turkey. International Review of Management and Marketing, 2(3), 192-198. https://izlik.org/JA79UL59NA

AMA

1.Karabiyikoglu M. Bonus and Rebate: Perception of Exclusive GSM Dealers and Their Salesmen in Turkey. IRMM. 2012;2(3):192-198. https://izlik.org/JA79UL59NA

Chicago

Karabiyikoglu, Melik. 2012. “Bonus and Rebate: Perception of Exclusive GSM Dealers and Their Salesmen in Turkey”. International Review of Management and Marketing 2 (3): 192-98. https://izlik.org/JA79UL59NA.

EndNote

Karabiyikoglu M (01 Eylül 2012) Bonus and Rebate: Perception of Exclusive GSM Dealers and Their Salesmen in Turkey. International Review of Management and Marketing 2 3 192–198.

IEEE

[1]M. Karabiyikoglu, “Bonus and Rebate: Perception of Exclusive GSM Dealers and Their Salesmen in Turkey”, IRMM, c. 2, sy 3, ss. 192–198, Eyl. 2012, [çevrimiçi]. Erişim adresi: https://izlik.org/JA79UL59NA

ISNAD

Karabiyikoglu, Melik. “Bonus and Rebate: Perception of Exclusive GSM Dealers and Their Salesmen in Turkey”. International Review of Management and Marketing 2/3 (01 Eylül 2012): 192-198. https://izlik.org/JA79UL59NA.

JAMA

1.Karabiyikoglu M. Bonus and Rebate: Perception of Exclusive GSM Dealers and Their Salesmen in Turkey. IRMM. 2012;2:192–198.

MLA

Karabiyikoglu, Melik. “Bonus and Rebate: Perception of Exclusive GSM Dealers and Their Salesmen in Turkey”. International Review of Management and Marketing, c. 2, sy 3, Eylül 2012, ss. 192-8, https://izlik.org/JA79UL59NA.

Vancouver

1.Melik Karabiyikoglu. Bonus and Rebate: Perception of Exclusive GSM Dealers and Their Salesmen in Turkey. IRMM [Internet]. 01 Eylül 2012;2(3):192-8. Erişim adresi: https://izlik.org/JA79UL59NA