Service Quality Dimensions in Pay TV Industry: A Preliminary Study

Cilt: 6 Sayı: 4 1 Haziran 2016
  • Norazryana Mat Dawi
  • Ahmad Jusoh
  • Khalil Md Nor
  • Muhammad Imran Qureshi
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Service Quality Dimensions in Pay TV Industry: A Preliminary Study

Abstract

Pay TV industry has been experiencing a considerably high growth rate in terms of revenues and subscribers Technological advancement in pay TV services industry inflicts the demands for higher service quality for competitiveness and business success. The increasing demand in pay TV service offerings has led operators to become competitive. However, limited literature on the instruments to measure service quality in the context of pay TV services is available. A thorough review of literature in service quality exposed negligible efforts to develop instrument to measure service quality in pay TV setting. Thus, through an extensive review of past literature, the present study develops an instrument to explore service quality dimensions in pay TV setting. The current study identified seven service quality dimensions in pay TV setting. These dimensions are tangibles, reliability, content quality, customer service, price, convenience and interactivity. Furthermore, reliability of these dimensions was tested through the pilot survey from 34 respondents. Results revels the value of cronbach’s alpha of all dimensions were higher than 0.60, this indicates that all service quality dimensions in the context of pay TV were reliable

Keywords

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Norazryana Mat Dawi Bu kişi benim

Ahmad Jusoh Bu kişi benim

Khalil Md Nor Bu kişi benim

Muhammad Imran Qureshi Bu kişi benim

Yayımlanma Tarihi

1 Haziran 2016

Gönderilme Tarihi

1 Haziran 2016

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2016 Cilt: 6 Sayı: 4

Kaynak Göster

APA
Dawi, N. M., Jusoh, A., Nor, K. M., & Qureshi, M. I. (2016). Service Quality Dimensions in Pay TV Industry: A Preliminary Study. International Review of Management and Marketing, 6(4), 239-249. https://izlik.org/JA28TK23MN
AMA
1.Dawi NM, Jusoh A, Nor KM, Qureshi MI. Service Quality Dimensions in Pay TV Industry: A Preliminary Study. IRMM. 2016;6(4):239-249. https://izlik.org/JA28TK23MN
Chicago
Dawi, Norazryana Mat, Ahmad Jusoh, Khalil Md Nor, ve Muhammad Imran Qureshi. 2016. “Service Quality Dimensions in Pay TV Industry: A Preliminary Study”. International Review of Management and Marketing 6 (4): 239-49. https://izlik.org/JA28TK23MN.
EndNote
Dawi NM, Jusoh A, Nor KM, Qureshi MI (01 Haziran 2016) Service Quality Dimensions in Pay TV Industry: A Preliminary Study. International Review of Management and Marketing 6 4 239–249.
IEEE
[1]N. M. Dawi, A. Jusoh, K. M. Nor, ve M. I. Qureshi, “Service Quality Dimensions in Pay TV Industry: A Preliminary Study”, IRMM, c. 6, sy 4, ss. 239–249, Haz. 2016, [çevrimiçi]. Erişim adresi: https://izlik.org/JA28TK23MN
ISNAD
Dawi, Norazryana Mat - Jusoh, Ahmad - Nor, Khalil Md - Qureshi, Muhammad Imran. “Service Quality Dimensions in Pay TV Industry: A Preliminary Study”. International Review of Management and Marketing 6/4 (01 Haziran 2016): 239-249. https://izlik.org/JA28TK23MN.
JAMA
1.Dawi NM, Jusoh A, Nor KM, Qureshi MI. Service Quality Dimensions in Pay TV Industry: A Preliminary Study. IRMM. 2016;6:239–249.
MLA
Dawi, Norazryana Mat, vd. “Service Quality Dimensions in Pay TV Industry: A Preliminary Study”. International Review of Management and Marketing, c. 6, sy 4, Haziran 2016, ss. 239-4, https://izlik.org/JA28TK23MN.
Vancouver
1.Norazryana Mat Dawi, Ahmad Jusoh, Khalil Md Nor, Muhammad Imran Qureshi. Service Quality Dimensions in Pay TV Industry: A Preliminary Study. IRMM [Internet]. 01 Haziran 2016;6(4):239-4. Erişim adresi: https://izlik.org/JA28TK23MN