BibTex RIS Kaynak Göster

Predictors of Customer Loyalty in the Malaysian Hotels’ Outsourcing Relationships

Yıl 2016, Cilt: 6 Sayı: 8, 205 - 211, 01.10.2016

Maria Abdul Rahman Yusniza Kamarulzaman

https://izlik.org/JA39DZ83GW

Öz

The success of a firm in an outsourcing relationship depends on the loyalty of a business customer towards its service providers. Therefore, it is crucial for service providers to focus on relationship marketing strategies to increase their customers’ loyalty. However, there is little agreement as to which relationship marketing strategies that should be used to maintain customer loyalty. This study intends to examine the relationships between relational norms, relationship quality, and customer loyalty. Data collected from 159 hotel managers were analyzed using Partial Least Squares. Results of this study revealed that relational norms and relationship quality are positively related to customer loyalty.

Anahtar Kelimeler

Customer loyalty outsourcing Partial Least Squares relational norms relationship quality

Yıl 2016, Cilt: 6 Sayı: 8, 205 - 211, 01.10.2016

Maria Abdul Rahman Yusniza Kamarulzaman

https://izlik.org/JA39DZ83GW

Öz

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA33CP89YB
Yazarlar

Maria Abdul Rahman Bu kişi benim

Yusniza Kamarulzaman Bu kişi benim

Yayımlanma Tarihi 1 Ekim 2016
IZ https://izlik.org/JA39DZ83GW
Yayımlandığı Sayı Yıl 2016 Cilt: 6 Sayı: 8

Kaynak Göster

APA Rahman, M. A., & Kamarulzaman, Y. (2016). Predictors of Customer Loyalty in the Malaysian Hotels’ Outsourcing Relationships. International Review of Management and Marketing, 6(8), 205-211. https://izlik.org/JA39DZ83GW
AMA 1.Rahman MA, Kamarulzaman Y. Predictors of Customer Loyalty in the Malaysian Hotels’ Outsourcing Relationships. IRMM. 2016;6(8):205-211. https://izlik.org/JA39DZ83GW
Chicago Rahman, Maria Abdul, ve Yusniza Kamarulzaman. 2016. “Predictors of Customer Loyalty in the Malaysian Hotels’ Outsourcing Relationships”. International Review of Management and Marketing 6 (8): 205-11. https://izlik.org/JA39DZ83GW.
EndNote Rahman MA, Kamarulzaman Y (01 Ekim 2016) Predictors of Customer Loyalty in the Malaysian Hotels’ Outsourcing Relationships. International Review of Management and Marketing 6 8 205–211.
IEEE [1]M. A. Rahman ve Y. Kamarulzaman, “Predictors of Customer Loyalty in the Malaysian Hotels’ Outsourcing Relationships”, IRMM, c. 6, sy 8, ss. 205–211, Eki. 2016, [çevrimiçi]. Erişim adresi: https://izlik.org/JA39DZ83GW
ISNAD Rahman, Maria Abdul - Kamarulzaman, Yusniza. “Predictors of Customer Loyalty in the Malaysian Hotels’ Outsourcing Relationships”. International Review of Management and Marketing 6/8 (01 Ekim 2016): 205-211. https://izlik.org/JA39DZ83GW.
JAMA 1.Rahman MA, Kamarulzaman Y. Predictors of Customer Loyalty in the Malaysian Hotels’ Outsourcing Relationships. IRMM. 2016;6:205–211.
MLA Rahman, Maria Abdul, ve Yusniza Kamarulzaman. “Predictors of Customer Loyalty in the Malaysian Hotels’ Outsourcing Relationships”. International Review of Management and Marketing, c. 6, sy 8, Ekim 2016, ss. 205-11, https://izlik.org/JA39DZ83GW.
Vancouver 1.Maria Abdul Rahman, Yusniza Kamarulzaman. Predictors of Customer Loyalty in the Malaysian Hotels’ Outsourcing Relationships. IRMM [Internet]. 01 Ekim 2016;6(8):205-11. Erişim adresi: https://izlik.org/JA39DZ83GW