Conceptualization of the Relationship between Brand Equity and Purchase Behavior

Cilt: 7 Sayı: 2 1 Haziran 2017
  • Olaleke Olusye Ogunnaike
  • Oladele Joseph Kehinde
  • Oluwadamilola Oluwatosin Omoyayi
  • Oluwamakinde Oluwamayowa Popoola
  • Andrew Amoruwa
International Review of Management and Marketing Kapak
International Review of Management and Marketing
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Conceptualization of the Relationship between Brand Equity and Purchase Behavior

Abstract

Assessing the customer perspective of brand equity will provide deep understanding of how brands influence purchase behaviour of customers. The purpose of this paper is to formulate a conceptual framework that will provide an understanding of the relationship existing between the elements of brand equity and that of purchase behaviour. The adoption of Aaker’s brand equity model will serve as a guide for conceiving associations between brand equity and purchase behaviour for this study. Literatures within the area of brand equity and purchase behaviour will be reviewed in order to develop the conceptual framework on the elements of brand equity and purchase behaviour.

Keywords

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Olaleke Olusye Ogunnaike Bu kişi benim

Oladele Joseph Kehinde Bu kişi benim

Oluwadamilola Oluwatosin Omoyayi Bu kişi benim

Oluwamakinde Oluwamayowa Popoola Bu kişi benim

Andrew Amoruwa Bu kişi benim

Yayımlanma Tarihi

1 Haziran 2017

Gönderilme Tarihi

1 Haziran 2017

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2017 Cilt: 7 Sayı: 2

IZ

https://izlik.org/JA56LB73MB

Kaynak Göster

RIS / Bibtex
APA
Ogunnaike, O. O., Kehinde, O. J., Omoyayi, O. O., Popoola, O. O., & Amoruwa, A. (2017). Conceptualization of the Relationship between Brand Equity and Purchase Behavior. International Review of Management and Marketing, 7(2), 403-408. https://izlik.org/JA56LB73MB
AMA
1.Ogunnaike OO, Kehinde OJ, Omoyayi OO, Popoola OO, Amoruwa A. Conceptualization of the Relationship between Brand Equity and Purchase Behavior. IRMM. 2017;7(2):403-408. https://izlik.org/JA56LB73MB
Chicago
Ogunnaike, Olaleke Olusye, Oladele Joseph Kehinde, Oluwadamilola Oluwatosin Omoyayi, Oluwamakinde Oluwamayowa Popoola, ve Andrew Amoruwa. 2017. “Conceptualization of the Relationship between Brand Equity and Purchase Behavior”. International Review of Management and Marketing 7 (2): 403-8. https://izlik.org/JA56LB73MB.
EndNote
Ogunnaike OO, Kehinde OJ, Omoyayi OO, Popoola OO, Amoruwa A (01 Haziran 2017) Conceptualization of the Relationship between Brand Equity and Purchase Behavior. International Review of Management and Marketing 7 2 403–408.
IEEE
[1]O. O. Ogunnaike, O. J. Kehinde, O. O. Omoyayi, O. O. Popoola, ve A. Amoruwa, “Conceptualization of the Relationship between Brand Equity and Purchase Behavior”, IRMM, c. 7, sy 2, ss. 403–408, Haz. 2017, [çevrimiçi]. Erişim adresi: https://izlik.org/JA56LB73MB
ISNAD
Ogunnaike, Olaleke Olusye - Kehinde, Oladele Joseph - Omoyayi, Oluwadamilola Oluwatosin - Popoola, Oluwamakinde Oluwamayowa - Amoruwa, Andrew. “Conceptualization of the Relationship between Brand Equity and Purchase Behavior”. International Review of Management and Marketing 7/2 (01 Haziran 2017): 403-408. https://izlik.org/JA56LB73MB.
JAMA
1.Ogunnaike OO, Kehinde OJ, Omoyayi OO, Popoola OO, Amoruwa A. Conceptualization of the Relationship between Brand Equity and Purchase Behavior. IRMM. 2017;7:403–408.
MLA
Ogunnaike, Olaleke Olusye, vd. “Conceptualization of the Relationship between Brand Equity and Purchase Behavior”. International Review of Management and Marketing, c. 7, sy 2, Haziran 2017, ss. 403-8, https://izlik.org/JA56LB73MB.
Vancouver
1.Olaleke Olusye Ogunnaike, Oladele Joseph Kehinde, Oluwadamilola Oluwatosin Omoyayi, Oluwamakinde Oluwamayowa Popoola, Andrew Amoruwa. Conceptualization of the Relationship between Brand Equity and Purchase Behavior. IRMM [Internet]. 01 Haziran 2017;7(2):403-8. Erişim adresi: https://izlik.org/JA56LB73MB