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Yıl 2012, Cilt: 2 Sayı: 3, 130 - 138, 01.09.2012

Morteza Jamalzadeh Navid Behravan Roozbeh Masoudi

Öz

An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude

Yıl 2012, Cilt: 2 Sayı: 3, 130 - 138, 01.09.2012

Morteza Jamalzadeh Navid Behravan Roozbeh Masoudi

Öz

E-commerce becomes a cornerstone for many businesses over the recent years. Align with e-commerce activities, the marketing communication through online media plays a major role in achieving competitive advantageous. E-mail advertising in this context offers a cost effective, direct and reciprocal means for businesses overcoming time and geographical barriers. As so, this study discussed the advertising e-mail characteristics and its influences on customers' attitude about email-based advertisement. According to the research findings, entertainment and informativeness of advertising email content is strongly and positively affect customers’ attitude about email-based advertisement. On the other hand, the privacy of advertising e-mail is strongly, yet negatively influences the customers’ attitude towards email-based advertisement.

Anahtar Kelimeler

Advertising emails Customers’ attitude E-commerce Marketing communication

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA84GT42SZ
Bölüm Araştırma Makalesi
Yazarlar

Morteza Jamalzadeh Bu kişi benim

Navid Behravan Bu kişi benim

Roozbeh Masoudi Bu kişi benim

Yayımlanma Tarihi 1 Eylül 2012
Yayımlandığı Sayı Yıl 2012 Cilt: 2 Sayı: 3

Kaynak Göster

APA Jamalzadeh, M., Behravan, N., & Masoudi, R. (2012). An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude. International Review of Management and Marketing, 2(3), 130-138.
AMA Jamalzadeh M, Behravan N, Masoudi R. An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude. IRMM. Eylül 2012;2(3):130-138.
Chicago Jamalzadeh, Morteza, Navid Behravan, ve Roozbeh Masoudi. “An Empirical Study of Email-Based Advertisement and Its Influence on Consumers’ Attitude”. International Review of Management and Marketing 2, sy. 3 (Eylül 2012): 130-38.
EndNote Jamalzadeh M, Behravan N, Masoudi R (01 Eylül 2012) An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude. International Review of Management and Marketing 2 3 130–138.
IEEE M. Jamalzadeh, N. Behravan, ve R. Masoudi, “An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude”, IRMM, c. 2, sy. 3, ss. 130–138, 2012.
ISNAD Jamalzadeh, Morteza vd. “An Empirical Study of Email-Based Advertisement and Its Influence on Consumers’ Attitude”. International Review of Management and Marketing 2/3 (Eylül 2012), 130-138.
JAMA Jamalzadeh M, Behravan N, Masoudi R. An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude. IRMM. 2012;2:130–138.
MLA Jamalzadeh, Morteza vd. “An Empirical Study of Email-Based Advertisement and Its Influence on Consumers’ Attitude”. International Review of Management and Marketing, c. 2, sy. 3, 2012, ss. 130-8.
Vancouver Jamalzadeh M, Behravan N, Masoudi R. An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude. IRMM. 2012;2(3):130-8.