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Yıl 2012, Cilt: 2 Sayı: 4, 220 - 230, 01.12.2012

Abdul Alem Mohammed Basri Bin Rashid

Öz

Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance

Yıl 2012, Cilt: 2 Sayı: 4, 220 - 230, 01.12.2012

Abdul Alem Mohammed Basri Bin Rashid

Öz

Customer relationship management (CRM) has a growing popularity and is becoming one of the hottest academic and practical topics in the business field. In fact, due to the competitive environment, CRM is crucial and has become a niche for firm performance. However, there is limited research that reveals the relationship between CRM dimensions and hotel performance. Therefore this study is an attempt to provide a value conceptual model that explains the theoretical linkages existing between CRM dimensions and hotel performance. This study serves not only to clarify the relationship between CRM dimensions and hotel performance, but also to explain the mediation role of marketing capabilities in this relationship.

Anahtar Kelimeler

CRM Marketing capability Hotel industry

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Ayrıntılar

Birincil Dil İngilizce
Diğer ID JA74TP98MH
Bölüm Araştırma Makalesi
Yazarlar

Abdul Alem Mohammed Bu kişi benim

Basri Bin Rashid Bu kişi benim

Yayımlanma Tarihi 1 Aralık 2012
Yayımlandığı Sayı Yıl 2012 Cilt: 2 Sayı: 4

Kaynak Göster

APA Mohammed, A. A., & Rashid, B. B. (2012). Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance. International Review of Management and Marketing, 2(4), 220-230.
AMA Mohammed AA, Rashid BB. Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance. IRMM. Aralık 2012;2(4):220-230.
Chicago Mohammed, Abdul Alem, ve Basri Bin Rashid. “Customer Relationship Management (CRM) in Hotel Industry: A Framework Proposal on the Relationship Among CRM Dimensions, Marketing Capabilities and Hotel Performance”. International Review of Management and Marketing 2, sy. 4 (Aralık 2012): 220-30.
EndNote Mohammed AA, Rashid BB (01 Aralık 2012) Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance. International Review of Management and Marketing 2 4 220–230.
IEEE A. A. Mohammed ve B. B. Rashid, “Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance”, IRMM, c. 2, sy. 4, ss. 220–230, 2012.
ISNAD Mohammed, Abdul Alem - Rashid, Basri Bin. “Customer Relationship Management (CRM) in Hotel Industry: A Framework Proposal on the Relationship Among CRM Dimensions, Marketing Capabilities and Hotel Performance”. International Review of Management and Marketing 2/4 (Aralık 2012), 220-230.
JAMA Mohammed AA, Rashid BB. Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance. IRMM. 2012;2:220–230.
MLA Mohammed, Abdul Alem ve Basri Bin Rashid. “Customer Relationship Management (CRM) in Hotel Industry: A Framework Proposal on the Relationship Among CRM Dimensions, Marketing Capabilities and Hotel Performance”. International Review of Management and Marketing, c. 2, sy. 4, 2012, ss. 220-3.
Vancouver Mohammed AA, Rashid BB. Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance. IRMM. 2012;2(4):220-3.