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Yıl 2013, Cilt: 3 Sayı: 3, 112 - 121, 01.09.2013

Öz

Evaluation of E-Mail Usage by Extended Technology Acceptance Model

Yıl 2013, Cilt: 3 Sayı: 3, 112 - 121, 01.09.2013

Öz

This study is performed to evaluate E-mail usage by Extended Technology Acceptance Model (TAM2) and to test the moderation effects of Espoused National Cultural Values between Subjective Norm (SN) and E-mail usage Behavioral Intention (BI)/Perceived Usefulness (PU). Survey was conducted in Adana Branches of an important Turkish State-Run Bank including 151 participants who have E-mail access for work purposes. As the results of the study; PU and Perceived Ease Of Use (PEOU) have positive effects on BI, PEOU and SN both effect PU, Femininity (F) shows positive moderating effect on the relationship between SN and PU as well as the relation between SN and BI, Collectivism (C) shows positive moderation effect between SN and PU, moderation effect of SN on PU is higher for people who have higher tolerance to uncertainty.

Ayrıntılar

Diğer ID JA22RE87EF
Bölüm Araştırma Makalesi
Yazarlar

Savaş MUTLU Bu kişi benim

İbrahim Efe EFEOGLU Bu kişi benim

Yayımlanma Tarihi 1 Eylül 2013
Yayımlandığı Sayı Yıl 2013 Cilt: 3 Sayı: 3

Kaynak Göster

APA MUTLU, S., & EFEOGLU, İ. E. (2013). Evaluation of E-Mail Usage by Extended Technology Acceptance Model. International Review of Management and Marketing, 3(3), 112-121.
AMA MUTLU S, EFEOGLU İE. Evaluation of E-Mail Usage by Extended Technology Acceptance Model. IRMM. Eylül 2013;3(3):112-121.
Chicago MUTLU, Savaş, ve İbrahim Efe EFEOGLU. “Evaluation of E-Mail Usage by Extended Technology Acceptance Model”. International Review of Management and Marketing 3, sy. 3 (Eylül 2013): 112-21.
EndNote MUTLU S, EFEOGLU İE (01 Eylül 2013) Evaluation of E-Mail Usage by Extended Technology Acceptance Model. International Review of Management and Marketing 3 3 112–121.
IEEE S. MUTLU ve İ. E. EFEOGLU, “Evaluation of E-Mail Usage by Extended Technology Acceptance Model”, IRMM, c. 3, sy. 3, ss. 112–121, 2013.
ISNAD MUTLU, Savaş - EFEOGLU, İbrahim Efe. “Evaluation of E-Mail Usage by Extended Technology Acceptance Model”. International Review of Management and Marketing 3/3 (Eylül 2013), 112-121.
JAMA MUTLU S, EFEOGLU İE. Evaluation of E-Mail Usage by Extended Technology Acceptance Model. IRMM. 2013;3:112–121.
MLA MUTLU, Savaş ve İbrahim Efe EFEOGLU. “Evaluation of E-Mail Usage by Extended Technology Acceptance Model”. International Review of Management and Marketing, c. 3, sy. 3, 2013, ss. 112-21.
Vancouver MUTLU S, EFEOGLU İE. Evaluation of E-Mail Usage by Extended Technology Acceptance Model. IRMM. 2013;3(3):112-21.