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Yıl 2014, Cilt: 4 Sayı: 1, 59 - 65, 01.03.2014

Matea Matic Katija Vojvodic

Öz

Customer-Perceived Insecurity of Online Shopping Environment

Yıl 2014, Cilt: 4 Sayı: 1, 59 - 65, 01.03.2014

Matea Matic Katija Vojvodic

Öz

Customer-perceived insecurity of online shopping environment has become one of the major obstacles to the growth of electronic commerce. The main purpose of this study was to examine the influence of insecurity of Internet usage towards online purchase decision as well as consumers’ attitudes and intentions towards online purchasing. The data was collected through survey questionnaire using the purposive sample of 253 Croatian students from the University of Dubrovnik. Research results indicate a significant relationship between the insecurity of Internet usage and online purchase decision. Additionally, a significant relationship was found between the insecurity of Internet usage and consumers’ attitudes and intentions towards online purchasing. The overall analysis reveals that consumers have positive attitudes and intentions towards online purchasing whilst insecurity towards online purchasing lowers when online purchases are made more frequently.

Anahtar Kelimeler

insecurity of Internet usage online purchase decision online purchase intention

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA95BA52AM
Bölüm Araştırma Makalesi
Yazarlar

Matea Matic Bu kişi benim

Katija Vojvodic Bu kişi benim

Yayımlanma Tarihi 1 Mart 2014
Yayımlandığı Sayı Yıl 2014 Cilt: 4 Sayı: 1

Kaynak Göster

APA Matic, M., & Vojvodic, K. (2014). Customer-Perceived Insecurity of Online Shopping Environment. International Review of Management and Marketing, 4(1), 59-65.
AMA Matic M, Vojvodic K. Customer-Perceived Insecurity of Online Shopping Environment. IRMM. Mart 2014;4(1):59-65.
Chicago Matic, Matea, ve Katija Vojvodic. “Customer-Perceived Insecurity of Online Shopping Environment”. International Review of Management and Marketing 4, sy. 1 (Mart 2014): 59-65.
EndNote Matic M, Vojvodic K (01 Mart 2014) Customer-Perceived Insecurity of Online Shopping Environment. International Review of Management and Marketing 4 1 59–65.
IEEE M. Matic ve K. Vojvodic, “Customer-Perceived Insecurity of Online Shopping Environment”, IRMM, c. 4, sy. 1, ss. 59–65, 2014.
ISNAD Matic, Matea - Vojvodic, Katija. “Customer-Perceived Insecurity of Online Shopping Environment”. International Review of Management and Marketing 4/1 (Mart 2014), 59-65.
JAMA Matic M, Vojvodic K. Customer-Perceived Insecurity of Online Shopping Environment. IRMM. 2014;4:59–65.
MLA Matic, Matea ve Katija Vojvodic. “Customer-Perceived Insecurity of Online Shopping Environment”. International Review of Management and Marketing, c. 4, sy. 1, 2014, ss. 59-65.
Vancouver Matic M, Vojvodic K. Customer-Perceived Insecurity of Online Shopping Environment. IRMM. 2014;4(1):59-65.