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Yıl 2017, Cilt: 7 Sayı: 1, 15 - 19, 01.03.2017

Fayez B. Shriedeh Noor Hasmini Abd. Ghani

Öz

Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan

Yıl 2017, Cilt: 7 Sayı: 1, 15 - 19, 01.03.2017

Fayez B. Shriedeh Noor Hasmini Abd. Ghani

Öz

This study aims to investigate the effect of service quality on brand equity in medical tourism context. Service quality is considered as a critical success element for achieveing competitive advantage and building strong medical tourism brands in today's competitive market, Jordan is included. A brand with strong equity is vital weapon for a medical toursim's differentation strategy and development of customer loyalty. In this study, a survey has been distributed to 384 medical tourist's in Jordan. Only, 306 data are usable and were used for data analysis. The findings of this study showed that the service quality is significantly associated with overall brand equity. Also, each of service quality dimensions that referring to tangibility, reliability, responsiveness, empathy, and assurance are significantly correlated with overall brand equity.

Anahtar Kelimeler

Service quality Brand equity Medical tourism

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA76NH62ZS
Bölüm Araştırma Makalesi
Yazarlar

Fayez B. Shriedeh Bu kişi benim

Noor Hasmini Abd. Ghani Bu kişi benim

Yayımlanma Tarihi 1 Mart 2017
Yayımlandığı Sayı Yıl 2017 Cilt: 7 Sayı: 1

Kaynak Göster

APA Shriedeh, F. B., & Ghani, N. H. A. (2017). Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan. International Review of Management and Marketing, 7(1), 15-19.
AMA Shriedeh FB, Ghani NHA. Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan. IRMM. Mart 2017;7(1):15-19.
Chicago Shriedeh, Fayez B., ve Noor Hasmini Abd. Ghani. “Service Quality As an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan”. International Review of Management and Marketing 7, sy. 1 (Mart 2017): 15-19.
EndNote Shriedeh FB, Ghani NHA (01 Mart 2017) Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan. International Review of Management and Marketing 7 1 15–19.
IEEE F. B. Shriedeh ve N. H. A. Ghani, “Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan”, IRMM, c. 7, sy. 1, ss. 15–19, 2017.
ISNAD Shriedeh, Fayez B. - Ghani, Noor Hasmini Abd. “Service Quality As an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan”. International Review of Management and Marketing 7/1 (Mart 2017), 15-19.
JAMA Shriedeh FB, Ghani NHA. Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan. IRMM. 2017;7:15–19.
MLA Shriedeh, Fayez B. ve Noor Hasmini Abd. Ghani. “Service Quality As an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan”. International Review of Management and Marketing, c. 7, sy. 1, 2017, ss. 15-19.
Vancouver Shriedeh FB, Ghani NHA. Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan. IRMM. 2017;7(1):15-9.