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Yıl 2017, Cilt: 7 Sayı: 1, 137 - 144, 01.03.2017

Öz

Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area

Yıl 2017, Cilt: 7 Sayı: 1, 137 - 144, 01.03.2017

Öz

The traditional micro-retailing market its existence today threatened by the strong penetration of supermarkets, the condition does not occur only in big cities in developed country but also in development country such as rural coastal area. In order to measure the sustainability and durability on existence of the traditional wet market against rapid penetration of supermarket then study to investigate whether the customer who shop wet product on traditional market categories as loyal or inertia (spurious loyalty) is necessary. This research conducted in the Kei Islands which is rural coastal area in Indonesia with respondents were customers who shop wet product on the traditional micro-retail market for at least four times in a month. Using the structural equation modeling, the results of this research showed that customer who buy fisheries wet product on the traditional micro-retail market in Kei Islands were identified as spurious loyalty or inertia. Implication of this result for local governments need to tightening regulation to prevent supermarket penetration especially in rural area and for seller (fishermen and aquaculture farmers) to increase their brand image by maintaining the consistency of quantity and quality of their product to keep their current customers against penetration of supermarket.

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Ayrıntılar

Diğer ID JA39EH38EG
Bölüm Araştırma Makalesi
Yazarlar

Meyske A. Rahantoknam Bu kişi benim

Wellem A. Teniwut Bu kişi benim

Anna M. Ngabalin Bu kişi benim

Yayımlanma Tarihi 1 Mart 2017
Yayımlandığı Sayı Yıl 2017 Cilt: 7 Sayı: 1

Kaynak Göster

APA Rahantoknam, M. A., Teniwut, W. A., & Ngabalin, A. M. (2017). Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area. International Review of Management and Marketing, 7(1), 137-144.
AMA Rahantoknam MA, Teniwut WA, Ngabalin AM. Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area. IRMM. Mart 2017;7(1):137-144.
Chicago Rahantoknam, Meyske A., Wellem A. Teniwut, ve Anna M. Ngabalin. “Loyalty or Inertia? Customer Perspective on Traditional Micro-Retailing of Fisheries Commodities in Small Islands Coastal Area”. International Review of Management and Marketing 7, sy. 1 (Mart 2017): 137-44.
EndNote Rahantoknam MA, Teniwut WA, Ngabalin AM (01 Mart 2017) Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area. International Review of Management and Marketing 7 1 137–144.
IEEE M. A. Rahantoknam, W. A. Teniwut, ve A. M. Ngabalin, “Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area”, IRMM, c. 7, sy. 1, ss. 137–144, 2017.
ISNAD Rahantoknam, Meyske A. vd. “Loyalty or Inertia? Customer Perspective on Traditional Micro-Retailing of Fisheries Commodities in Small Islands Coastal Area”. International Review of Management and Marketing 7/1 (Mart 2017), 137-144.
JAMA Rahantoknam MA, Teniwut WA, Ngabalin AM. Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area. IRMM. 2017;7:137–144.
MLA Rahantoknam, Meyske A. vd. “Loyalty or Inertia? Customer Perspective on Traditional Micro-Retailing of Fisheries Commodities in Small Islands Coastal Area”. International Review of Management and Marketing, c. 7, sy. 1, 2017, ss. 137-44.
Vancouver Rahantoknam MA, Teniwut WA, Ngabalin AM. Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area. IRMM. 2017;7(1):137-44.