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Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)

Yıl 2016, Cilt: 6 Sayı: 5, 185 - 191, 01.06.2016

Ekaterina A. Sertakova Natalia P. Koptseva Maria A. Kolesnik Natalia M. Libakova Vladimir S. Luzan Natalia A. Sergeeva

Öz

The article is dedicated to the study of brand management of Siberian cities, architectural landscape of Krasnoyarsk city, which, if the strategy of “symbolical” management is correctly chosen, can become the factor of economic development of this territory. The study of architectural heritage is important in city territory development issues investigation. Being historical city, Krasnoyarsk has the possibilities of prospective development in its future. The city can be attractive for the city residents as well as for the tourists and investment capital. However, the current situation is not favorable for that. The globalization processes amplification eliminate distinctions by making most of the Russian cities identical. Today Krasnoyarsk really needs to find its image and to represent the features of its cultural distinctiveness as the competitive advantages. That is, Krasnoyarsk needs to become a brand.

Anahtar Kelimeler

brand-management symbolic management Siberian cities Krasnoyarsk

Yıl 2016, Cilt: 6 Sayı: 5, 185 - 191, 01.06.2016

Ekaterina A. Sertakova Natalia P. Koptseva Maria A. Kolesnik Natalia M. Libakova Vladimir S. Luzan Natalia A. Sergeeva

Öz

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Ayrıntılar

Diğer ID JA27HU75UY
Bölüm Araştırma Makalesi
Yazarlar

Ekaterina A. Sertakova Bu kişi benim

Natalia P. Koptseva Bu kişi benim

Maria A. Kolesnik Bu kişi benim

Natalia M. Libakova Bu kişi benim

Vladimir S. Luzan Bu kişi benim

Natalia A. Sergeeva Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2016
Yayımlandığı Sayı Yıl 2016 Cilt: 6 Sayı: 5

Kaynak Göster

APA Sertakova, E. A., Koptseva, N. P., Kolesnik, M. A., Libakova, N. M., vd. (2016). Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). International Review of Management and Marketing, 6(5), 185-191.
AMA Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA. Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). IRMM. Haziran 2016;6(5):185-191.
Chicago Sertakova, Ekaterina A., Natalia P. Koptseva, Maria A. Kolesnik, Natalia M. Libakova, Vladimir S. Luzan, ve Natalia A. Sergeeva. “Brand-Management of Siberian Cities (Krasnoyarsk As a Case Study)”. International Review of Management and Marketing 6, sy. 5 (Haziran 2016): 185-91.
EndNote Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA (01 Haziran 2016) Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). International Review of Management and Marketing 6 5 185–191.
IEEE E. A. Sertakova, N. P. Koptseva, M. A. Kolesnik, N. M. Libakova, V. S. Luzan, ve N. A. Sergeeva, “Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)”, IRMM, c. 6, sy. 5, ss. 185–191, 2016.
ISNAD Sertakova, Ekaterina A. vd. “Brand-Management of Siberian Cities (Krasnoyarsk As a Case Study)”. International Review of Management and Marketing 6/5 (Haziran 2016), 185-191.
JAMA Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA. Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). IRMM. 2016;6:185–191.
MLA Sertakova, Ekaterina A. vd. “Brand-Management of Siberian Cities (Krasnoyarsk As a Case Study)”. International Review of Management and Marketing, c. 6, sy. 5, 2016, ss. 185-91.
Vancouver Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA. Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). IRMM. 2016;6(5):185-91.