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Yıl 2017, Cilt: 7 Sayı: 2, 233 - 236, 01.06.2017

Hassan Mehrmanesh Seyed Rahim Safavi Mirmahalleh

Öz

Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil)

Yıl 2017, Cilt: 7 Sayı: 2, 233 - 236, 01.06.2017

Hassan Mehrmanesh Seyed Rahim Safavi Mirmahalleh

Öz

Customer loyalty is both an attitudinal and behavioral tendency to favor one brand over all others, whether due to satisfaction with the product or service, its convenience or performance, or simply familiarity and comfort with the brand. Competition in service firms is more than manufacturing firms. Loyalty of the hotel's guest is of great importance due to the competitive nature of hotel section. Increasing growth of hotels has increased the importance of guests' loyalty and requires a renewed reservation of the guests in a favorable hotel. Statistical society of this research is the hotels of Ardebil, in the first step sampling is done in cluster form and in the second step sampling is done randomly and clients are available to the selected hotels. The method of this research is descriptive- correlation and the results show that there is a relation among character, phantasm, environment and clients' loyalty in hotel industry.

Anahtar Kelimeler

character phantasm environment client's loyalty hotel Ardabil

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Ayrıntılar

Diğer ID JA54KZ57MV
Bölüm Araştırma Makalesi
Yazarlar

Hassan Mehrmanesh Bu kişi benim

Seyed Rahim Safavi Mirmahalleh Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2017
Yayımlandığı Sayı Yıl 2017 Cilt: 7 Sayı: 2

Kaynak Göster

APA Mehrmanesh, H., & Mirmahalleh, S. R. S. (2017). Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil). International Review of Management and Marketing, 7(2), 233-236.
AMA Mehrmanesh H, Mirmahalleh SRS. Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil). IRMM. Haziran 2017;7(2):233-236.
Chicago Mehrmanesh, Hassan, ve Seyed Rahim Safavi Mirmahalleh. “Studying the Relationship Among Character, Phantasm and Environment With Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil)”. International Review of Management and Marketing 7, sy. 2 (Haziran 2017): 233-36.
EndNote Mehrmanesh H, Mirmahalleh SRS (01 Haziran 2017) Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil). International Review of Management and Marketing 7 2 233–236.
IEEE H. Mehrmanesh ve S. R. S. Mirmahalleh, “Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil)”, IRMM, c. 7, sy. 2, ss. 233–236, 2017.
ISNAD Mehrmanesh, Hassan - Mirmahalleh, Seyed Rahim Safavi. “Studying the Relationship Among Character, Phantasm and Environment With Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil)”. International Review of Management and Marketing 7/2 (Haziran 2017), 233-236.
JAMA Mehrmanesh H, Mirmahalleh SRS. Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil). IRMM. 2017;7:233–236.
MLA Mehrmanesh, Hassan ve Seyed Rahim Safavi Mirmahalleh. “Studying the Relationship Among Character, Phantasm and Environment With Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil)”. International Review of Management and Marketing, c. 7, sy. 2, 2017, ss. 233-6.
Vancouver Mehrmanesh H, Mirmahalleh SRS. Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil). IRMM. 2017;7(2):233-6.