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Development of Competitive Relations in the Russian Market of Educational Services

Yıl 2016, Cilt: 6 Sayı: 1, 65 - 69, 01.03.2016

Elena Y. Ivinskaya Aleksandr A. Nikitin Aleksandr S. Markovichev Vasily Y. Sinenko Irina A. Mavrina Akram Z. Zhafyarov Olga A. Milinis Gennady N. Zhukov

Öz

The transition of Russia to a market economy rose scientific interest to the issues of competitiveness of Russian higher education; and as a consequence there was a need of theoretical analysis of accumulated domestic and foreign experience. This article aims at identifying of the peculiarities of competitive relations in the market of educational services and the development of practical recommendations for the entities of economic relations. The article identifies the need to develop a marketing strategy for educational institutions based on the mechanisms of competitive behavior in the market of educational services in the region. Basic directions of competitive activities are revealed and the emergence of hyper-competition is proved in the market of educational services due to the cumulative impacts of previously isolated from each other competitive factors. The authors propose a classification and mechanisms of implementation of the marketing competitive strategy of educational organizations, depending on its type. This article is intended for the heads of educational institutions, senior managers, researchers involved in the development of the education market and competitiveness of educational institutions.

Anahtar Kelimeler

educational services educational institutions competitiveness marketing strategies

Yıl 2016, Cilt: 6 Sayı: 1, 65 - 69, 01.03.2016

Elena Y. Ivinskaya Aleksandr A. Nikitin Aleksandr S. Markovichev Vasily Y. Sinenko Irina A. Mavrina Akram Z. Zhafyarov Olga A. Milinis Gennady N. Zhukov

Öz

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Ayrıntılar

Diğer ID JA42SM79DC
Bölüm Derleme
Yazarlar

Elena Y. Ivinskaya Bu kişi benim

Aleksandr A. Nikitin Bu kişi benim

Aleksandr S. Markovichev Bu kişi benim

Vasily Y. Sinenko Bu kişi benim

Irina A. Mavrina Bu kişi benim

Akram Z. Zhafyarov Bu kişi benim

Olga A. Milinis Bu kişi benim

Gennady N. Zhukov Bu kişi benim

Yayımlanma Tarihi 1 Mart 2016
Yayımlandığı Sayı Yıl 2016 Cilt: 6 Sayı: 1

Kaynak Göster

APA Ivinskaya, E. Y., Nikitin, A. A., Markovichev, A. S., Sinenko, V. Y., vd. (2016). Development of Competitive Relations in the Russian Market of Educational Services. International Review of Management and Marketing, 6(1), 65-69.
AMA Ivinskaya EY, Nikitin AA, Markovichev AS, Sinenko VY, Mavrina IA, Zhafyarov AZ, Milinis OA, Zhukov GN. Development of Competitive Relations in the Russian Market of Educational Services. IRMM. Mart 2016;6(1):65-69.
Chicago Ivinskaya, Elena Y., Aleksandr A. Nikitin, Aleksandr S. Markovichev, Vasily Y. Sinenko, Irina A. Mavrina, Akram Z. Zhafyarov, Olga A. Milinis, ve Gennady N. Zhukov. “Development of Competitive Relations in the Russian Market of Educational Services”. International Review of Management and Marketing 6, sy. 1 (Mart 2016): 65-69.
EndNote Ivinskaya EY, Nikitin AA, Markovichev AS, Sinenko VY, Mavrina IA, Zhafyarov AZ, Milinis OA, Zhukov GN (01 Mart 2016) Development of Competitive Relations in the Russian Market of Educational Services. International Review of Management and Marketing 6 1 65–69.
IEEE E. Y. Ivinskaya, “Development of Competitive Relations in the Russian Market of Educational Services”, IRMM, c. 6, sy. 1, ss. 65–69, 2016.
ISNAD Ivinskaya, Elena Y. vd. “Development of Competitive Relations in the Russian Market of Educational Services”. International Review of Management and Marketing 6/1 (Mart 2016), 65-69.
JAMA Ivinskaya EY, Nikitin AA, Markovichev AS, Sinenko VY, Mavrina IA, Zhafyarov AZ, Milinis OA, Zhukov GN. Development of Competitive Relations in the Russian Market of Educational Services. IRMM. 2016;6:65–69.
MLA Ivinskaya, Elena Y. vd. “Development of Competitive Relations in the Russian Market of Educational Services”. International Review of Management and Marketing, c. 6, sy. 1, 2016, ss. 65-69.
Vancouver Ivinskaya EY, Nikitin AA, Markovichev AS, Sinenko VY, Mavrina IA, Zhafyarov AZ, Milinis OA, Zhukov GN. Development of Competitive Relations in the Russian Market of Educational Services. IRMM. 2016;6(1):65-9.