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Yıl 2017, Cilt: 7 Sayı: 3, 165 - 170, 01.09.2017

Mohammad Mahmoudi Maymand Ali Kazemi Nazanin Sadat Fatehi

Öz

Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores)

Yıl 2017, Cilt: 7 Sayı: 3, 165 - 170, 01.09.2017

Mohammad Mahmoudi Maymand Ali Kazemi Nazanin Sadat Fatehi

Öz

Relationship marketing is the art of business today. To maintain key customers (profitable) existing skills to create the proper relationship with the customer is essential. Research has shown that the cost of attracting new customers 5 times the cost of retaining existing customers. In this study, the effect on quality of services provided relationship marketing and loyalty customers are addressed. The populations of the study are consumers of Tehran Shahrvand chain stores. In this study, data analysis, structural equation modeling was used to describe the research. Based on the conceptual model, the relationship between relationship marketing dimensions (trust, commitment, communication, conflict handling) on the quality of services provided and loyalty customers investigated research shows that all hypothesis of research ways and have been approved.

Anahtar Kelimeler

relationship marketing service quality loyalty customers

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA44TT56JY
Bölüm Araştırma Makalesi
Yazarlar

Mohammad Mahmoudi Maymand Bu kişi benim

Ali Kazemi Bu kişi benim

Nazanin Sadat Fatehi Bu kişi benim

Yayımlanma Tarihi 1 Eylül 2017
Yayımlandığı Sayı Yıl 2017 Cilt: 7 Sayı: 3

Kaynak Göster

APA Maymand, M. M., Kazemi, A., & Fatehi, N. S. (2017). Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores). International Review of Management and Marketing, 7(3), 165-170.
AMA Maymand MM, Kazemi A, Fatehi NS. Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores). IRMM. Eylül 2017;7(3):165-170.
Chicago Maymand, Mohammad Mahmoudi, Ali Kazemi, ve Nazanin Sadat Fatehi. “Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores)”. International Review of Management and Marketing 7, sy. 3 (Eylül 2017): 165-70.
EndNote Maymand MM, Kazemi A, Fatehi NS (01 Eylül 2017) Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores). International Review of Management and Marketing 7 3 165–170.
IEEE M. M. Maymand, A. Kazemi, ve N. S. Fatehi, “Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores)”, IRMM, c. 7, sy. 3, ss. 165–170, 2017.
ISNAD Maymand, Mohammad Mahmoudi vd. “Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores)”. International Review of Management and Marketing 7/3 (Eylül 2017), 165-170.
JAMA Maymand MM, Kazemi A, Fatehi NS. Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores). IRMM. 2017;7:165–170.
MLA Maymand, Mohammad Mahmoudi vd. “Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores)”. International Review of Management and Marketing, c. 7, sy. 3, 2017, ss. 165-70.
Vancouver Maymand MM, Kazemi A, Fatehi NS. Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores). IRMM. 2017;7(3):165-70.