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Yıl 2017, Cilt: 7 Sayı: 3, 238 - 245, 01.09.2017

Öz

The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case study of Telkom Indonesia International

Yıl 2017, Cilt: 7 Sayı: 3, 238 - 245, 01.09.2017

Öz

World globalisation drives companies to undertake international expansion with the aim of retaining or growing their businesses. When companies globalize, managers encounter new challenges in making international marketing strategy (IMS) decisions, which are influenced by perceived cultural and business distance between their home- and foreign country. Telkom Indonesia International (Telin) was formed by Telkom Indonesia (i.e., the state-owned company in the telecommunication industry in Indonesia) to engage in international business within a global market. The central question in this study is to what extent do managers’ perceived cultural and business distance between home- and foreign country influence their international marketing strategy (IMS) decisions? A mixed research strategy will be employed by applying qualitative and quantitative methods concurrently. The data collection will involve interviews with CEOs and managers, alongside a web survey to 55 managers of Telin. Results suggest important consequences for international marketing strategy decisions and emphasizes the need for dialogue on perceptions of cultural and business characteristics of countries.

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Ayrıntılar

Diğer ID JA64ZA63ZB
Bölüm Araştırma Makalesi
Yazarlar

Carla Hapsari Bu kişi benim

Jol Stoffers Bu kişi benim

Agus Gunawan Bu kişi benim

Yayımlanma Tarihi 1 Eylül 2017
Yayımlandığı Sayı Yıl 2017 Cilt: 7 Sayı: 3

Kaynak Göster

APA Hapsari, C., Stoffers, J., & Gunawan, A. (2017). The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case study of Telkom Indonesia International. International Review of Management and Marketing, 7(3), 238-245.
AMA Hapsari C, Stoffers J, Gunawan A. The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case study of Telkom Indonesia International. IRMM. Eylül 2017;7(3):238-245.
Chicago Hapsari, Carla, Jol Stoffers, ve Agus Gunawan. “The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case Study of Telkom Indonesia International”. International Review of Management and Marketing 7, sy. 3 (Eylül 2017): 238-45.
EndNote Hapsari C, Stoffers J, Gunawan A (01 Eylül 2017) The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case study of Telkom Indonesia International. International Review of Management and Marketing 7 3 238–245.
IEEE C. Hapsari, J. Stoffers, ve A. Gunawan, “The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case study of Telkom Indonesia International”, IRMM, c. 7, sy. 3, ss. 238–245, 2017.
ISNAD Hapsari, Carla vd. “The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case Study of Telkom Indonesia International”. International Review of Management and Marketing 7/3 (Eylül 2017), 238-245.
JAMA Hapsari C, Stoffers J, Gunawan A. The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case study of Telkom Indonesia International. IRMM. 2017;7:238–245.
MLA Hapsari, Carla vd. “The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case Study of Telkom Indonesia International”. International Review of Management and Marketing, c. 7, sy. 3, 2017, ss. 238-45.
Vancouver Hapsari C, Stoffers J, Gunawan A. The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case study of Telkom Indonesia International. IRMM. 2017;7(3):238-45.