BibTex RIS Kaynak Göster

Yıl 2017, Cilt: 7 Sayı: 3, 373 - 380, 01.09.2017

Hurrem Yilmaz Abdullah Alhumoud

Öz

Consumer Boycotts: Corporate Response and Responsibility

Yıl 2017, Cilt: 7 Sayı: 3, 373 - 380, 01.09.2017

Hurrem Yilmaz Abdullah Alhumoud

Öz

Boycotts, once intended as short term signals to business to improve performance, are proving to have increasingly long term ramifications. Yet there is limited number of studies in consumer boycotts area and specifically on the effect of motivational factors. The current study investigates the effect of company response to crisis (appropriate vs. inappropriate) and company responsibility for the crisis (responsible vs. not responsible) on the perceived egregiousness of a company’s act, corporate image and boycott decision. Our study tests hypotheses and reports implications for marketing strategy and further research.

Anahtar Kelimeler

consumer boycotts product harm crisis corporate response

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA46YR26GS
Bölüm Araştırma Makalesi
Yazarlar

Hurrem Yilmaz Bu kişi benim

Abdullah Alhumoud Bu kişi benim

Yayımlanma Tarihi 1 Eylül 2017
Yayımlandığı Sayı Yıl 2017 Cilt: 7 Sayı: 3

Kaynak Göster

APA Yilmaz, H., & Alhumoud, A. (2017). Consumer Boycotts: Corporate Response and Responsibility. International Review of Management and Marketing, 7(3), 373-380.
AMA Yilmaz H, Alhumoud A. Consumer Boycotts: Corporate Response and Responsibility. IRMM. Eylül 2017;7(3):373-380.
Chicago Yilmaz, Hurrem, ve Abdullah Alhumoud. “Consumer Boycotts: Corporate Response and Responsibility”. International Review of Management and Marketing 7, sy. 3 (Eylül 2017): 373-80.
EndNote Yilmaz H, Alhumoud A (01 Eylül 2017) Consumer Boycotts: Corporate Response and Responsibility. International Review of Management and Marketing 7 3 373–380.
IEEE H. Yilmaz ve A. Alhumoud, “Consumer Boycotts: Corporate Response and Responsibility”, IRMM, c. 7, sy. 3, ss. 373–380, 2017.
ISNAD Yilmaz, Hurrem - Alhumoud, Abdullah. “Consumer Boycotts: Corporate Response and Responsibility”. International Review of Management and Marketing 7/3 (Eylül 2017), 373-380.
JAMA Yilmaz H, Alhumoud A. Consumer Boycotts: Corporate Response and Responsibility. IRMM. 2017;7:373–380.
MLA Yilmaz, Hurrem ve Abdullah Alhumoud. “Consumer Boycotts: Corporate Response and Responsibility”. International Review of Management and Marketing, c. 7, sy. 3, 2017, ss. 373-80.
Vancouver Yilmaz H, Alhumoud A. Consumer Boycotts: Corporate Response and Responsibility. IRMM. 2017;7(3):373-80.