Araştırma Makalesi
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Kültürel Mirasın Ekonomik Değer ve Marka Şehir Pazar Performansına Etkisi

Yıl 2018, Cilt: 3 Sayı: 4, 45 - 61, 03.01.2019
https://doi.org/10.23834/isrjournal.470267

Öz

Bazı şehirler için marka şehir
çalışmalarının en önemli faktörlerinden biri kültürel mirastır. Bu çalışmada
marka şehir pazarlaması için kültürel miras tutumları, farkındalığı, sadakati
ve prestijinin ekonomik değer oluşturmadaki rolü ve marka şehir ekonomik değeri
içinde algılanan şehir kalitesi, satın alma niyeti ve şehri yeniden ziyaret
etme niyetinin pazar performansına etkisi incelenmektedir. Çalışmanın amacı,
kültürel miras tutumlarına, farkındalık, sadakat, prestij ve şehrin ekonomik
değerine dikkat çekerek marka şehir pazar çalışmalarına katkıda bulunmaktır.
Çalışma sahası olarak Sinop ili, kültürel mirası çok olan ve marka şehir
söylemleri durumu üzerine seçilmiştir. Diğer bir ifadeyle, Sinop’taki kültürel
miras zenginliği ve markalaşma söylemleri bu çalışmaya sevk etmiştir.



 165 kişiyle gerçekleştirilen anket sonuçlarına
göre kültürel miras performansı içinde tutum, farkındalık ve prestij ekonomik
değeri etkilemede anlamlı bulunurken, sadakatin ekonomik değer üzerindeki
etkisi anlamlı bulunmamıştır. Bununla birlikte kültürel miras tutumu,
farkındalığı, prestiji değişkenlerinin sadakat ile birlikte marka şehir pazar
performansını etkilemede anlamlı bulunmuştur. 
Ekonomik değer altında incelenen algılanan kalite, satın alma niyeti ve
yeniden ziyaret niyeti marka şehir pazar performansını etkilediği
belirlenmiştir. Araştırma sonucu, özellikle miras bakımından zengin olan
şehirlerin, markalaşırken kültürel mirasın ekonomik değerini göz ardı
etmemeleri ve marka şehir pazar performansındaki rolünü dikkate almaları
gerektiğini göstermektedir.

Kaynakça

  • İSMEP Rehber Kitaplar (2014). Kültürel Mirasın Korunması. İstanbul Valiliği, İstanbul Proje Koordinasyon Birimi (İPKB). Akademik Danışman: Zeynep Gül Ünal. İstanbul.
  • Kırgız, Ayça Can (2017). Pazarlama Estetiği: Marka Şehir İstanbul. İstanbul: Türkmen Kitabevi.
  • Mucuk İsmet (2014). Modern İşletmecilik. İstanbul: Türkmen Kitabevi.
  • Yazıcıoğlu, Yahşi & Erdoğan, Saniye (2004). SPSS Uygulamalı Bilimsel Araştırma Yöntemleri. Ankara: Detay Yayıncılık.
  • Akturan, Ulun ve Oğuztimur, Şenay (2016). Kent Markalaşması Kavramının İçeriği ve Gelişimi: Farklı Disiplinler Farklı Yaklaşımlar. Planlama 2016; 26 (2): 117-129.
  • Ashworth, Gregory J. (2009). The Instuments of place branding: How is it done? European Spatial Research and Policy 10.2478/v10105-0009-0001-9, Volume 16, Number 1.
  • Avcılar, Mutlu Yüksel & Kara, Ergün (2015). Şehir Markası Kavramı ve Marka Şehir Yaratma Stratejilerine Yönelik Literatür İncelemesi. Sosyal ve Beşeri Bilimler Araştırmaları Dergisi, Bahar 2015, Sayı 34.
  • Balmer, John M.T. (2011). Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy. European Journal of Marketing, Vol. 45 Issue: 9/10, pp.1380-1398, https://doi.org/10.1108/03090561111151817.
  • Beerli, Asuncion & Martin, Josefa D. (2004). Factors Influencing Destination Image. Annals of Tourism Research, Vol. 31, No. 3, pp. 657-681. Boccardi, Andrea; Ciappei, Cristiano; Zollo, Lamberto & Laudano, Maria Carmen (2016). The Role of Heritage and Authenticity in the Value Creation of Fashion Brand. International Business Research; Vol. 9, No. 7; 2016 ISSN 1913-9004 E-ISSN 1913-9012.
  • Burghausen, Mario & Balmer, John M.T. (2014). Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity. Journal of Business Research 67 (2014) 2311–2323.
  • Carol Boon Chui Teo; Noor Rita Mohd Khan and Faizah Hj. Abd Rahim (2014). Understanding Cultural Heritage Visitor Behavior: The Case of Melaka as World Heritage City. Procedia-Social and Behavioral Sciencies 130 (2014) 1-10.
  • Chen, Ching-Fu & Chen, Pei-Chun (2010). Resident Attitudes toward Heritage Tourism Development. https://www.researchgate.net/publication/232950817 Erişim Tarihi: 10.06.2018.
  • Chen, Hung-Bin; Yeh, Chen a,1 , Shih-Shuo & Huan, Tzung-Cheng (2014). Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants. Journal of Business Research 67 (2014) 354–360. Cvijic, Sinisa & Guzijan, Jasna (2013). Cultural and Historical Heritage -An Asset for City Branding. SPATIUM International Review. No. 30, December 2013, pp. 23-27.
  • Çalık, Metin; Altunışık, Remzi & Sütütemiz, Nihal (2013). Bütünleşik Pazarlama İletişim, Marka Performansı ve Pazar Performansı İlişkisinin İncelenmesi. Uluslararası Yönetim İktisat ve İşletme Dergisi, Cilt 9, Sayı 19, 2013.
  • Dion, Delphine & Mazzalovo, Gerald (2016). Reviving sleeping beauty brands by rearticulating brand heritage. Journal of Business Research 69 (2016) 5894-5900.
  • Fernandez, Daniel Barrera & Meethan, Kevin (2014). The Relationship of City Branding and Tourist Promotion: The Case of Plymouth (UK) and Malaga (Spain). Athens Journal of Tourism. Vol. 1, No.3. September 2014.
  • Harvey, David C. (2001). Heritage pasts and heritage presents: Temporality, meaning and the scope of heritage studies. International Journal of Heritage Studies, Volume 7, no. 4, pages 319-338. Gençer, Yeliz (2015). Marka Şehirlerin Ülke Pazarlamasında Kullanımı İstanbul-Milano Örneği. Akademik Sosyal Araştırmalar Dergisi, Yıl: 3, Sayı: 21, Aralık 2015, s. 539-553.
  • Gluvacevic, Dejan (2016). The Power of Cultural Heritage in Tourism- Example of the City of Zadar (Croatia). International Journal of Scientific Management and Tourism, Vol.2, 1, pp 3-24. Gomez, Mar; Fernandez, Alejandra C.; Molina, Arturo & Aranda, Evangelina (2018). City branding in European capitals: An analysis from the visitor perspective. Journal of Destination Marketing & Management 7 (2018) 190–201.
  • Günlü, Ebru; Yağcı, Kamil & Pırnar, İge (2009). Preserving Cultural Heritage and Possible Impacts on Regional Develepment: Case of İzmir. International Journal of Emerging and Transition Economies. Vol. 2, Issue 2, 2009, 213-229.
  • Hocaoğlu, Dilek (2016). Beypazarı’nın Kültürel Mirasa Dayalı Kentsel Markalaşmasında Tasarımın Rolü. Millî Folklor, 2016, Yıl 28, Sayı 109.
  • Hoppen, Anne; Brown, Lorraine & Fyall, Alan (2014). Literary tourism: Opportunities and challenges for the marketing and branding of destinations? Journal of Destination Marketing & Management 3 (2014) 37-47.
  • Kelemci, Gülpınar & Karapınar, Ekin (2016). Sinsi (Tuzak) Pazarlamanın Marka Farkındalığı ve Tüketici Davranışları Üzerine Etkisi: 2010 FIBA Dünya Şampiyonası Örneği. İşletme Fakültesi Dergisi, Cilt 17, Sayı 2, 2016, 185-203.
  • Lehmann, Donald R.; Keller, Kevin Lane & Farley, John U. (2008). The Structure of Survey-Based Brand Metrics. Journal of International Marketing © 2008, American Marketing Association Vol. 16, No. 4, 2008, pp. 29–56 ISSN 1069-031X (print) 1547-7215 (electronic). https://www0.gsb.columbia.edu/mygsb/.../structure.pdf Erişim Tarihi: 21.04.2018.
  • Marangoz, Mehmet & Tayçu, Zehra (2017). Bilişsel ve Duygusal İmaj Unsurlarının Şehir Markası İmajına Etkisi: Muğla İli Örneği. PJESS Pamukkale Journal of Eurasian Socioeconomic Studies. Vol. 4, No. 1, 2017, pp. 37-56.
  • Merchant, Altaf & Rose, Gregory M (2013). Effects of advertising-evoked vicarious nostalgia on brand heritage. Journal of Business Research 66 (2013) 2619-2625.
  • Michelson, Aleksandr & Paadam, Katrin (2016). Destination branding and reconstructing symbolic capital of urban heritage: A spatially informed observational analysis in medieval towns. Journal of Destination Marketing & Management 5(2016)141–153. Mohammadifar, Yousef; Rousta, Ahmad; Gharehche, Manizhe & Hamidizadeh, Mohammadreza (2018). The Necessities and Consequences of City Branding and Emphasizing the Economy of Urban Tourism. Urban Economics and Management, 6(1(21)), 55-69.
  • Pecot, Fabien; Merchant, Altaf; Valette-Florence, Pierre & Barnier, Virginie (2018). Cognitive outcomes of brand heritage: A signaling perspective. Journal of Business Research 85 (2018) 304-316.
  • Saydan, Reha & Kanıbir, Hüseyin (2007). Global Pazarlamada Toplumsal Kültür Farklılıklarının Önemi (Çokuluslu Şirket ve Yerel Kültür Örnekleri). Elektronik Sosyal Bilimler Dergisi, C.6 S.22 (74-89).
  • Şahin, Nesrin Hisli ve Yeniçeri, Zuhal (2015). “Farkındalık” Üzerine Üç Araç: Psikolojik Farkındalık, Bütünleyici Kendilik Farkındalığı ve Toronto Bilgece Farkındalık Ölçekleri. Türk Psikoloji Dergisi, Aralık 2015, 30 (76), 48-64.
  • Şimşek, Gökçe (2014). Kültürel Miras ve Yeni Biçimlenme Süreci Üzerine Bir Değerlendirme. 21.Yüzyılda Eğitim ve Toplum, Cilt 3, Sayı 8.
  • Türker, Ali ve Çelik, İsa (2012). Somut Olmayan Kültürel Miras Unsurlarının Turistik Ürün Olarak Geliştirilmesine Yönelik Alternatif Öneriler. Yenifikir, Sayı 9/ Temmuz-Aralık 2012.
  • Urde, Mats; Greyser, Stephen A. & Balmer, John M.T. (2007). Corporate Brands with a Heritage. Journal of Brand Management, 15 (1), 4-19. V Vetrivel, An Solayappan, Jothi Jayakrishnan (2015). Brand performance on customer based brand equity in television market. International Journal of Applied Research 2015; 1(8): 717-721.
  • Wong, Ipkin Anthony ve Cheng, Mingming (2014). Exploring the Effects of Heritage Site Image on Souvenir Shopping Attitudes: The Moderating Role of Perceived Cultural Difference. Journal of Travel & Tourism Marketing • May 2014 DOI: 10.1080/10548408.2014.883351#.U6V446L4Kwc. https://www.researchgate.net/publication/263274865, Erişim Tarihi: 14.06.2018.
  • Wu, CHih-Wen (2015). Foreign tourists’ intentions in visiting leisure farms. Journal of Business Research 68 (2015) 757-762.
  • Wuestefeld, Thomas; Hennigs, Nadine; Schmidt, Steffen & Wiedmann, Klaus-Peter (2012). The impacts of brand heritage on consumer perceived value. International Journal of Marketing. DOI 10.1007/s12642-012-0074-2.
  • Zali, Nader; Zamanipoor, Masoud & Arghash, Amin (004). Analyzing the Identity Aspect of Cultural Heritage of Isfehan City from the Viewpoint of Visitors With the Aim of City Branding. Anuario do Instituto de Geociencias 37_2(2):206-215 DOI 10.11137/2014_2_206_215 https://www.researchgate.net/publication/277645293_Analyzing_the_Identity_Aspect_of_Cultural_Heritage_of_Isfahan_City_from_the_Viewpoint_of_Visitors_With_the_Aim_of_City_Branding Erişim Tarihi: 22.03.2018.
  • Zhao, Yawei (2015). ‘China’s leading historical and cultural city’: Branding Dali City through public–private partnerships in Bai architecture revitalization. Cities 49 (2015) 106–112.
  • Zhang, Li & Zhao, Simon Xiaobin (2009). City branding and the Olympic effect: A case study of Beijing. Cities 26 (2009) 245–254.
  • Can, Müşerref (2009). Kültürel Miras ve Müzecilik Çalışma Raporu. Kültür ve Turizm Bakanlığı. Eylül 2009
  • Kavaratzis, Mihalis (2005). Branding the City through Culture and Entertainment. The Paper presented at the AESOP 2005 Conference, 13-18 July 2005, Vienna, Austria. Urban and Regional Studies Institute University of Groningen. http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.583.4167&rep=rep1&type=pdf Erişim Tarihi: 20.04.2018.
  • Pecot, Fabien & Barnier, Virginie (2015). City Brand Management: the role of Brand Heritage in City Branding. 14th IMTC International Marketing Trends Conference, Paris, 22-24 January 2015. https://www.researchgate.net/publication/291344265_City_Brand_Management_ the_role_of_Brand_Heritage_in_City_Branding Erişim Tarihi: 24.03.2018. Pecot, Fabien; Valette-Florence, Pierre & Barnier, Virginie (2017). Brand Heritage: a multidimensiaonal measurement scale to assess consumers’ perception. Conference Paper- June 201. https://www.researchgate.net/publication/318259476, Erişim Tarihi: 16.04.2018
  • Leon, Auro Garcia Garcia (2012). City branding strategies of Hermosillo: Reflections of culture, heritage, identity, and tourism in the institutional political stratums. Universitat Politecnica de Catalunya, Escola Tecnica Superior d’Arguitectura de Barcelona. https://upcommons.upc.edu/bitstream/handle/2099/12592/C_103_3.pdf Erişim Tarihi: 04.04.2018.
  • Turkpatent.gov.tr - http://www.turkpatent.gov.tr/TURKPATENT/resources/temp/65F971CA-5A9F-49C1-A009-4F95FFD46AEF.pdf Erişim Tarihi: 15.06.2018

The Impact of Cultural Heritage on Economic Value and Brand City Market Performance

Yıl 2018, Cilt: 3 Sayı: 4, 45 - 61, 03.01.2019
https://doi.org/10.23834/isrjournal.470267

Öz

For some cities one of the most important
elements of brand city studies is cultural heritage. In this study, the role of
cultural heritage attitudes, awareness, loyalty and prestige in the creation of
economic value and under the economic value; perceived city quality, intention
to buy, intention to revisit the city have been examined on brand city market
performance. The aim of the study is to contribute to the brand city marketing
studies by getting attention to cultural heritage attitude, awareness, loyalty,
prestige and economic value. Sinop province which has been selected a case
study that has been considered as rich city with cultural heritage with the
reason of its discursive situation on city branding.



According to survey results conducted by 165
people, cultural heritage has been significant in the relation with the
cultural heritage attitudes, awareness and prestige but the effect of loyalty
has not been significant on brand city market performance. However, the
significance of the cultural heritage attitude, awareness, prestige and loyalty
variables has been significant in the effect on brand city market performance.
At the end of this research it has been found that the perceived quality,
economic value, and revisit intention examined under the economic value
affected the brand city market performance. 
This research has been pointed to the rich cities with heritage should
not ignore the economic value of cultural heritage in branding and should take
attention the role of cultural heritage in brand market performance.

Kaynakça

  • İSMEP Rehber Kitaplar (2014). Kültürel Mirasın Korunması. İstanbul Valiliği, İstanbul Proje Koordinasyon Birimi (İPKB). Akademik Danışman: Zeynep Gül Ünal. İstanbul.
  • Kırgız, Ayça Can (2017). Pazarlama Estetiği: Marka Şehir İstanbul. İstanbul: Türkmen Kitabevi.
  • Mucuk İsmet (2014). Modern İşletmecilik. İstanbul: Türkmen Kitabevi.
  • Yazıcıoğlu, Yahşi & Erdoğan, Saniye (2004). SPSS Uygulamalı Bilimsel Araştırma Yöntemleri. Ankara: Detay Yayıncılık.
  • Akturan, Ulun ve Oğuztimur, Şenay (2016). Kent Markalaşması Kavramının İçeriği ve Gelişimi: Farklı Disiplinler Farklı Yaklaşımlar. Planlama 2016; 26 (2): 117-129.
  • Ashworth, Gregory J. (2009). The Instuments of place branding: How is it done? European Spatial Research and Policy 10.2478/v10105-0009-0001-9, Volume 16, Number 1.
  • Avcılar, Mutlu Yüksel & Kara, Ergün (2015). Şehir Markası Kavramı ve Marka Şehir Yaratma Stratejilerine Yönelik Literatür İncelemesi. Sosyal ve Beşeri Bilimler Araştırmaları Dergisi, Bahar 2015, Sayı 34.
  • Balmer, John M.T. (2011). Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy. European Journal of Marketing, Vol. 45 Issue: 9/10, pp.1380-1398, https://doi.org/10.1108/03090561111151817.
  • Beerli, Asuncion & Martin, Josefa D. (2004). Factors Influencing Destination Image. Annals of Tourism Research, Vol. 31, No. 3, pp. 657-681. Boccardi, Andrea; Ciappei, Cristiano; Zollo, Lamberto & Laudano, Maria Carmen (2016). The Role of Heritage and Authenticity in the Value Creation of Fashion Brand. International Business Research; Vol. 9, No. 7; 2016 ISSN 1913-9004 E-ISSN 1913-9012.
  • Burghausen, Mario & Balmer, John M.T. (2014). Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity. Journal of Business Research 67 (2014) 2311–2323.
  • Carol Boon Chui Teo; Noor Rita Mohd Khan and Faizah Hj. Abd Rahim (2014). Understanding Cultural Heritage Visitor Behavior: The Case of Melaka as World Heritage City. Procedia-Social and Behavioral Sciencies 130 (2014) 1-10.
  • Chen, Ching-Fu & Chen, Pei-Chun (2010). Resident Attitudes toward Heritage Tourism Development. https://www.researchgate.net/publication/232950817 Erişim Tarihi: 10.06.2018.
  • Chen, Hung-Bin; Yeh, Chen a,1 , Shih-Shuo & Huan, Tzung-Cheng (2014). Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants. Journal of Business Research 67 (2014) 354–360. Cvijic, Sinisa & Guzijan, Jasna (2013). Cultural and Historical Heritage -An Asset for City Branding. SPATIUM International Review. No. 30, December 2013, pp. 23-27.
  • Çalık, Metin; Altunışık, Remzi & Sütütemiz, Nihal (2013). Bütünleşik Pazarlama İletişim, Marka Performansı ve Pazar Performansı İlişkisinin İncelenmesi. Uluslararası Yönetim İktisat ve İşletme Dergisi, Cilt 9, Sayı 19, 2013.
  • Dion, Delphine & Mazzalovo, Gerald (2016). Reviving sleeping beauty brands by rearticulating brand heritage. Journal of Business Research 69 (2016) 5894-5900.
  • Fernandez, Daniel Barrera & Meethan, Kevin (2014). The Relationship of City Branding and Tourist Promotion: The Case of Plymouth (UK) and Malaga (Spain). Athens Journal of Tourism. Vol. 1, No.3. September 2014.
  • Harvey, David C. (2001). Heritage pasts and heritage presents: Temporality, meaning and the scope of heritage studies. International Journal of Heritage Studies, Volume 7, no. 4, pages 319-338. Gençer, Yeliz (2015). Marka Şehirlerin Ülke Pazarlamasında Kullanımı İstanbul-Milano Örneği. Akademik Sosyal Araştırmalar Dergisi, Yıl: 3, Sayı: 21, Aralık 2015, s. 539-553.
  • Gluvacevic, Dejan (2016). The Power of Cultural Heritage in Tourism- Example of the City of Zadar (Croatia). International Journal of Scientific Management and Tourism, Vol.2, 1, pp 3-24. Gomez, Mar; Fernandez, Alejandra C.; Molina, Arturo & Aranda, Evangelina (2018). City branding in European capitals: An analysis from the visitor perspective. Journal of Destination Marketing & Management 7 (2018) 190–201.
  • Günlü, Ebru; Yağcı, Kamil & Pırnar, İge (2009). Preserving Cultural Heritage and Possible Impacts on Regional Develepment: Case of İzmir. International Journal of Emerging and Transition Economies. Vol. 2, Issue 2, 2009, 213-229.
  • Hocaoğlu, Dilek (2016). Beypazarı’nın Kültürel Mirasa Dayalı Kentsel Markalaşmasında Tasarımın Rolü. Millî Folklor, 2016, Yıl 28, Sayı 109.
  • Hoppen, Anne; Brown, Lorraine & Fyall, Alan (2014). Literary tourism: Opportunities and challenges for the marketing and branding of destinations? Journal of Destination Marketing & Management 3 (2014) 37-47.
  • Kelemci, Gülpınar & Karapınar, Ekin (2016). Sinsi (Tuzak) Pazarlamanın Marka Farkındalığı ve Tüketici Davranışları Üzerine Etkisi: 2010 FIBA Dünya Şampiyonası Örneği. İşletme Fakültesi Dergisi, Cilt 17, Sayı 2, 2016, 185-203.
  • Lehmann, Donald R.; Keller, Kevin Lane & Farley, John U. (2008). The Structure of Survey-Based Brand Metrics. Journal of International Marketing © 2008, American Marketing Association Vol. 16, No. 4, 2008, pp. 29–56 ISSN 1069-031X (print) 1547-7215 (electronic). https://www0.gsb.columbia.edu/mygsb/.../structure.pdf Erişim Tarihi: 21.04.2018.
  • Marangoz, Mehmet & Tayçu, Zehra (2017). Bilişsel ve Duygusal İmaj Unsurlarının Şehir Markası İmajına Etkisi: Muğla İli Örneği. PJESS Pamukkale Journal of Eurasian Socioeconomic Studies. Vol. 4, No. 1, 2017, pp. 37-56.
  • Merchant, Altaf & Rose, Gregory M (2013). Effects of advertising-evoked vicarious nostalgia on brand heritage. Journal of Business Research 66 (2013) 2619-2625.
  • Michelson, Aleksandr & Paadam, Katrin (2016). Destination branding and reconstructing symbolic capital of urban heritage: A spatially informed observational analysis in medieval towns. Journal of Destination Marketing & Management 5(2016)141–153. Mohammadifar, Yousef; Rousta, Ahmad; Gharehche, Manizhe & Hamidizadeh, Mohammadreza (2018). The Necessities and Consequences of City Branding and Emphasizing the Economy of Urban Tourism. Urban Economics and Management, 6(1(21)), 55-69.
  • Pecot, Fabien; Merchant, Altaf; Valette-Florence, Pierre & Barnier, Virginie (2018). Cognitive outcomes of brand heritage: A signaling perspective. Journal of Business Research 85 (2018) 304-316.
  • Saydan, Reha & Kanıbir, Hüseyin (2007). Global Pazarlamada Toplumsal Kültür Farklılıklarının Önemi (Çokuluslu Şirket ve Yerel Kültür Örnekleri). Elektronik Sosyal Bilimler Dergisi, C.6 S.22 (74-89).
  • Şahin, Nesrin Hisli ve Yeniçeri, Zuhal (2015). “Farkındalık” Üzerine Üç Araç: Psikolojik Farkındalık, Bütünleyici Kendilik Farkındalığı ve Toronto Bilgece Farkındalık Ölçekleri. Türk Psikoloji Dergisi, Aralık 2015, 30 (76), 48-64.
  • Şimşek, Gökçe (2014). Kültürel Miras ve Yeni Biçimlenme Süreci Üzerine Bir Değerlendirme. 21.Yüzyılda Eğitim ve Toplum, Cilt 3, Sayı 8.
  • Türker, Ali ve Çelik, İsa (2012). Somut Olmayan Kültürel Miras Unsurlarının Turistik Ürün Olarak Geliştirilmesine Yönelik Alternatif Öneriler. Yenifikir, Sayı 9/ Temmuz-Aralık 2012.
  • Urde, Mats; Greyser, Stephen A. & Balmer, John M.T. (2007). Corporate Brands with a Heritage. Journal of Brand Management, 15 (1), 4-19. V Vetrivel, An Solayappan, Jothi Jayakrishnan (2015). Brand performance on customer based brand equity in television market. International Journal of Applied Research 2015; 1(8): 717-721.
  • Wong, Ipkin Anthony ve Cheng, Mingming (2014). Exploring the Effects of Heritage Site Image on Souvenir Shopping Attitudes: The Moderating Role of Perceived Cultural Difference. Journal of Travel & Tourism Marketing • May 2014 DOI: 10.1080/10548408.2014.883351#.U6V446L4Kwc. https://www.researchgate.net/publication/263274865, Erişim Tarihi: 14.06.2018.
  • Wu, CHih-Wen (2015). Foreign tourists’ intentions in visiting leisure farms. Journal of Business Research 68 (2015) 757-762.
  • Wuestefeld, Thomas; Hennigs, Nadine; Schmidt, Steffen & Wiedmann, Klaus-Peter (2012). The impacts of brand heritage on consumer perceived value. International Journal of Marketing. DOI 10.1007/s12642-012-0074-2.
  • Zali, Nader; Zamanipoor, Masoud & Arghash, Amin (004). Analyzing the Identity Aspect of Cultural Heritage of Isfehan City from the Viewpoint of Visitors With the Aim of City Branding. Anuario do Instituto de Geociencias 37_2(2):206-215 DOI 10.11137/2014_2_206_215 https://www.researchgate.net/publication/277645293_Analyzing_the_Identity_Aspect_of_Cultural_Heritage_of_Isfahan_City_from_the_Viewpoint_of_Visitors_With_the_Aim_of_City_Branding Erişim Tarihi: 22.03.2018.
  • Zhao, Yawei (2015). ‘China’s leading historical and cultural city’: Branding Dali City through public–private partnerships in Bai architecture revitalization. Cities 49 (2015) 106–112.
  • Zhang, Li & Zhao, Simon Xiaobin (2009). City branding and the Olympic effect: A case study of Beijing. Cities 26 (2009) 245–254.
  • Can, Müşerref (2009). Kültürel Miras ve Müzecilik Çalışma Raporu. Kültür ve Turizm Bakanlığı. Eylül 2009
  • Kavaratzis, Mihalis (2005). Branding the City through Culture and Entertainment. The Paper presented at the AESOP 2005 Conference, 13-18 July 2005, Vienna, Austria. Urban and Regional Studies Institute University of Groningen. http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.583.4167&rep=rep1&type=pdf Erişim Tarihi: 20.04.2018.
  • Pecot, Fabien & Barnier, Virginie (2015). City Brand Management: the role of Brand Heritage in City Branding. 14th IMTC International Marketing Trends Conference, Paris, 22-24 January 2015. https://www.researchgate.net/publication/291344265_City_Brand_Management_ the_role_of_Brand_Heritage_in_City_Branding Erişim Tarihi: 24.03.2018. Pecot, Fabien; Valette-Florence, Pierre & Barnier, Virginie (2017). Brand Heritage: a multidimensiaonal measurement scale to assess consumers’ perception. Conference Paper- June 201. https://www.researchgate.net/publication/318259476, Erişim Tarihi: 16.04.2018
  • Leon, Auro Garcia Garcia (2012). City branding strategies of Hermosillo: Reflections of culture, heritage, identity, and tourism in the institutional political stratums. Universitat Politecnica de Catalunya, Escola Tecnica Superior d’Arguitectura de Barcelona. https://upcommons.upc.edu/bitstream/handle/2099/12592/C_103_3.pdf Erişim Tarihi: 04.04.2018.
  • Turkpatent.gov.tr - http://www.turkpatent.gov.tr/TURKPATENT/resources/temp/65F971CA-5A9F-49C1-A009-4F95FFD46AEF.pdf Erişim Tarihi: 15.06.2018
Toplam 43 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Kutalmış Emre Ceylan Bu kişi benim 0000-0002-2419-8985

Abdullah Eravcı 0000-0003-4184-0842

Yayımlanma Tarihi 3 Ocak 2019
Gönderilme Tarihi 13 Ekim 2018
Yayımlandığı Sayı Yıl 2018 Cilt: 3 Sayı: 4

Kaynak Göster

APA Ceylan, K. E., & Eravcı, A. (2019). Kültürel Mirasın Ekonomik Değer ve Marka Şehir Pazar Performansına Etkisi. The Journal of International Scientific Researches, 3(4), 45-61. https://doi.org/10.23834/isrjournal.470267

Cited By

MARKA ŞEHİR KAVRAMI ÜZERİNE BİR DEĞERLENDİRME
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
https://doi.org/10.54831/vanyyuiibfd.1264227