THE RELATIONSHIP BETWEEN MOBILE PHONE PREFERENCE AND APPLICATION CATEGORY OF INTEREST: A STUDY FOCUSED ON UNIVERSITY STUDENTS

Yıl 2016, Cilt: 2 Sayı: 3, 89 - 117, 01.02.2016

Onur İzmir

Öz

The purpose of the study is to investigate the relationship between
mobile phone preference and application category of interest. In accordance
with the literatu-  re review conducted,
features that may impact on mobile phone preference, and application categories
were formed. A survey basing on the items, regarding the mobile phone preference
and application category of interest, collected through literature review
applied to 415 respondents. Afterwards, the data at hand were put to the exploratory factor analysis, separately for both mobile phone preference and application category of
interest, and the relationships among these two vari- ables and their
dimensions come out were meant to be identified. Consequently, among two
variables and the dimensions were found a statistically significant re-
lationship. Moreover, it was also identified that mobile phone preferences of the
university students do not differ depending on the family income and individual
expenditure level of the students

Anahtar Kelimeler

Mobile phone preference; application category of interest; explora- tory factor analysis

ÖZELLİKLERİNE GÖRE CEP TELEFONU TERCİHİNİN İLGİ DUYULAN UYGULAMA KATEGORİSİ SEÇİMİ İLE İLİŞKİSİ: ÜNİVERSİTE ÖĞRENCİLERİ ODAKLI BİR ÇALIŞMA

Öz

Bu çalışmanın amacı, cep telefonu tercihinin ilgi duyulan uygulama
kategorisi seçimi ile ilişkisini araştırmaktır. Yapılan literatür taraması sonucu cep telefonu tercihini
etkileyebilecek özellikler ve uygulama kategorileri oluşturulmuştur. Li-
teratürden toplanan cep telefonu tercihi ve ilgi duyulan uygulama kategorisi
ile alakalı maddelere dayanan anket 415 katılımcıya uygulanmıştır. Daha sonra,
el- deki bu veri, cep telefonu tercihi ve ilgi duyulan uygulama kategorisi için
ayrı ayrı keşfedici faktör analizine tabi tutularak bu iki değişkenin ve oluşan
boyutla- rının arasındaki ilişkiler tespit edilmeye çalışılmıştır. Sonuçta, bu
iki değişkenin ve boyutlarının arasında istatistiksel olarak anlamlı bir ilişki
bulunmuştur. Ayrıca, öğrencilerin cep telefonu tercihinin, aile geliri ve
bireysel harcama düzeyine göre farklılık göstermediği tespit edilmiştir.

Anahtar Kelimeler

Cep telefonu tercihi; ilgi duyulan uygulama kategorisi seçi- mi; keşfedici faktör analizi

Kaynakça

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